1. Idea Sharing … online Unleashing the power of employee collaboration
11/10/2018 1

2. Unleashing the power of idea sharing online
Digital age opens a new frontier for business effectiveness
Evolution from the ‘ol suggestion box … to a cyber age of instant learning, involving, sharing, improving
Company cultures are evolving, too …
Golden era of three-way communication
Communicators often lead the way ... making a difference
… focusing social media tools on specific business objectives

3. Unleashing the power of idea sharing online
Why is idea sharing important?
It’s a ‘secret weapon’ that creates competitive advantage
Improves SPEED, efficiency, service, innovation, focus
Ignites employee engagement, cultural change
Creates momentum for winning

4. Unleashing the power of idea sharing online
What’s happening elsewhere …
Rogers ‘You Improve’ … home-grown, focused
Dell’s ‘Employee Storm’ … 45% participate daily, brainstorm solutions to problems, products
Best Buy ‘Idea X’ … customers interact with employees; widespread wikis
Kraft Foodii … 110 Jell-O name ideas in 24 hrs.
Finning’s ‘Big Ideas, Big Solutions’ … integrates onsite discussion with CEO blog

5. Unleashing the power of idea sharing online
What communication, HR pros say …
“Communicating at employees just doesn’t work anymore.” – Jennifer Rock, Best Buy
“Communicators are moving from crafting the content to facilitating the discussion.” – Sharon MacIntosh, PepsiCo
“Collaboration is a business imperative. That imperative comes first. Social media as a solution is 2nd.” – Diane Terrell, FedEx
“What people think of as collaboration can be much bigger ... We continue to push the limits.” – Julie Grzeda, GE

6. Unleashing the power of idea sharing online
Where do YOU go from here?
Get in the game NOW …
> Read up, examine your organization’s internal potential
> Build a program linked to organization needs and goals
> Learn from communication peers who have done it… LEAD!
Push the limits … make a difference for your
organization … and yourself