1. Collaboration Research Project
By the Design Thinkers

2. “Design for All is achieved not by stereotypical user properties and functional roles, but by accommodating the actual users’ behaviour”
-C. Stray

3. Target Audience Segmentation
Entrepreneurs (5,3,4,2,4 = 18)
Alumni (2,3,3,1,3 = 12)
Final Rating:
Collaborators (5,4,5,2,5 = 21)
Freelancers (2,2,3,2,3 = 12)
Uni Projects (3,3,4,0,5 = 15)
1) Personal Projects
4) Uni projects
6) Freelancers
2) Collaborators
3) Entrepreneurs
5) Alumni
Personal Projects (4,5,5,3,5 = 22)
Opportunity to Collaborate (1-5) Willing to Use it (1-5) Usefulness (1-5)
Financial Benefit (1-5)Non-Financial Benefit (1-5)

4. Cost Structure:
Developments
Advertising KU
Sponsors
Key Resources:
Budget
Digital Resource KU
Tech Team
Student Union
Local Businesses
Key Activities:
Marketing
Sales
Trial Period
Promotion
Reps
Design
Customer Segments:
Personal
Collaborators
Entrepreneurs
Uni Projects
Alumni
Freelancer
Customer Relationship:
Live Chat
Frequently Asked Questions s
Value Proposition:
Projects
Collabs
Streamlined
Student & Alumni use
Channels:
Social Media
Networking
Events
Blasts
Posters
Advertising
Revenue Streams:
+Course Budget +Sponsors +Donations +Advertising +Subscriptions

5. Value Proposition Canvas
Tasks:
Find People
Write Brief
Decide Budget
Promote
Network
Interviews
Confirm Availabilities
Assign Tasks
Pains:
Bad Quality Project
Financial Loss
Incomplete Projects
Lack of Skills
Ruined Reputation
Trust Issues
Gains:
Money
Networking
Experience
Exposure
Portfolio
Skills

6. Empathy Map Think & Feel: Reputation Resume Say & Do:
Portfolio building
Social life
Grades
Money
Future
Say & Do:
Positive in order to collab
Optimise their positive results
Social life
Social Media
Hear:
Parents pressuring to get good grades and good job
Friends being distracting
Friends who encourage and inspire
Professor adding stress
See:
Friends and Professors working
Social media and Advertising
Competition not advertised
Job environments
Different faculties
Workshops

7. Target Audience Research
Trends of Collaboration in University
Collaboration of University students has been increasing worldwide
The Benefits of University Students’ Collaboration
Learn to balance of collaborative and individual work
Upskill teamwork and communication skill
Determine an area of interest
Start their careers as academic researcher for non-economic benefits or economic benefits
Ready to join into future career industries

8. Target Audience Research
University
Industry
Industrial collaboration
UK research-intensive universities have become increasingly ‘enterprising’ in terms of research commercialization, technology licensing and transfer, and other ways of engaging with the business enterprises and industry.
Why industries collaborate with students
“The relationship with the university is valuable for two reasons: as a way of promoting new ways of approaching the development of our products but also being able to support students on Masters projects, which then makes them more employable for us if we need to increase staff”
-Chief engineer Alessandro Picarelli in Dallara Automobili

9. Target Audience Research
Figures of KU students
13,628 undergraduate/foundation-level students
and 3,919 postgraduate students
15,065 full-time students and 2,482 part-time students
15,460 home/EU students and 2,087 overseas students
Location
Kingston Hill
Knights Park
Penrhyn Road
Roehampton Vale
Grand Total
Total
6074
2628
8520
1172
18394

10. Competition
Slack is an interconnected app that allows in app messaging, integrated in app applications and it is indexed plus searchable
Launched 2013
6 million users
16000 users when it launched
9 million weekly active users
Worth 5 billion reported valuation
Slack is an app used in order to streamline workflow within a team and reduce miscommunication. This app has become widely popular because it integrates other applications, into one and is user friendly that makes it very popular and allows notification editing and robust tools.

11. How to Legalize Terms and Conditions:
Would bind the users to the contract. Can get free templates online. Would create rules within the app.
Creative Commons:
Provides free and simple copyright licenses. There are four types of licence; Attribution, ShareAlike, Non-Commercial, No Derivatives.
Allows creatives to share and use work, and also receive input, while still being protected.
Licence cannot be revoked. You can cancel the licence, but work previously used cannot be retrieved.
Others may profit from your work.
Non-Disclosure Agreement:
A legal agreement that binds two parties to share confidential/sensitive information.
Can be one way or mutual.
Can stop people from stealing business ideas
Can have a time limit on it if not enforced properly

12. Payment Method Time-for-Time:
Some users may value the experience and connections more than money. Looking good on their cv, plus benefiting them in a review system.
Money:
Various different in app payment methods such as paypal, google wallet, and venmo. An amount and budget would have to be set in advance.
Community Expectation:
If the community has a good reputation, people will be more willing to offer their help for nothing in exchange, as they could trust to get help in the future too.
Bartering:
Bartering is the exchange of goods that does not require money but an agreement between two parties to exchange a good or service

13. ‘’If you want to get somewhere fast, go alone
‘’If you want to get somewhere fast, go alone. If you want to get somewhere far go in a team.’’ Paul, Design Tec
Student Interviews
“The whole point of an art school is to meet people that will benefit you in the future and network.” Scott, Fine Art Foundation Student
“You can get a degree anywhere but it's what you do in university that counts and what you really want to do is leave with a pocket full of contacts.”
Stephanie, Staff member.
“ YES! There should be something where a student migrates into an alumni profile which then gives them more credibility after they graduate.”
Daisy, Interdisciplinary Masters: Gender without borders.
Including the staff we interviewed, not one person was aware of current Kingston collaboration platform. So we plan to look into why that is, in more detail.

14. References
Stary, C. (2018). User diversity and design representation: Towards increased effectiveness in Design for All. [online] SpringerLink. Available at: [Accessed 31 Jan. 2018].
Seqlegal.com. (2018). Terms and conditions | Free templates by SEQ Legal. [online] Available at: conditions [Accessed 31 Jan. 2018].
Ft.com. (2018). Non-disclosure agreements — an explainer. [online] Available at: [Accessed 31 Jan. 2018].
Gov.uk. (2018). Non-disclosure agreements - GOV.UK. [online] Available at: disclosure-agreements [Accessed 31 Jan. 2018].
The Creative Music Blog. (2018). The Creative Commons dilema » The Creative Music Blog. [online] Available at: commons-dilema/ [Accessed 31 Jan. 2018].
Creative Commons. (2018). What we do - Creative Commons. [online] Available at: [Accessed 31 Jan. 2018].
Dus.psu.edu. (2018). The Benefits of Undergraduate Research: The Student’s Perspective - The Mentor. [online] Available at: [Accessed 30 Jan. 2018].
Tijssen, R., Lamers, W. and Yegros, A. (2017). UK universities interacting with industry: patterns of research collaboration and inter-sectoral mobility of academic researchers.
Kingston.ac.uk. (2018). Student profiles - Facts and figures - Kingston University London. [online] Available at: [Accessed 31 Jan. 2018].