1. Revenue Collection Paradigm Shift
Open Payments
Revenue Collection Paradigm Shift
Carl Commons
APTA Fare Collection
March 19, 2013

2. Traditional Fare Collection
Payments in Advance of Riding
At the Door
At a Vending Machine
With Tokens
With a Pre-Paid Pass
Closed Loop Cards
Mobile Tickets

3. Open Payments Open Payments Changes That
At the Door or Gate – Authorization Time
Distance Based Fares – After the Trip
Best Fare Guarantees – End of Day
Aggregation of Fares – End of Day

4. Open Payments What is the cost of waiting?
Risk that authorization will fail
“Float” the rider’s fare
Biggest Risk is Giving One Ride

5. Open Payments Ways to Minimize the Costs and Risks Check a Hot List
Check a Cold List

6. Open Payments How do you get more on the Cold List?
Provide incentives to get multi-trip or timed passes
“Mid-term” passes especially important
Encourage subscription of accounts for auto loading of fares

7. Open Payments
Purchasing multiple fare types on-board or at a fare machine
Touch Screen Proximity Card Validator
Provide more choices than Adult, Child, Reduced Fare, etc.

8. Open Payments
Purchasing multiple fare types on-board or at a fare machine
Creation of a “Warm” List of Cards
Possible to Default Last Fare Purchased
Give Riders Choices

9. Open Payments Take Focus off Single Ride Fares
Open Payments provide much more flexibility
Risk is still limited to a single ride

10. Thank You For Your Attention
Carl Commons
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