1. Structure of the Programme
Service, Hospitality and Tourism Management

2. Agenda General structure of the programme
The programme’s goals for learning outcomes
The subject elements of the programme

3. 1. General
The Service, Hospitality and Tourism Management programme is a two year study programme consisting of four semesters.
The foundation for the program is the service industry where you also are given the opportunity to select between specific electives. During your 2nd sem. you must select 2 different electives, hereafter the 3rd semester you must 1 select one. For further references the electives catalogue
The programme focuses on practice-oriented class teaching done through case studies and projects.
The first two semesters are based on theory and practice, whereas the 3rd semester includes an internship period - Work Placement, in a service company, lasting three months. The 4th semester concludes with a final examination project.
You also have the opportunity to study abroad (as an exchange) during your 3rd and/4th semester.
Additional info: The internship will give you the opportunity to use the qualifications that you have obtained in class and put them into practice.

4. 2. The programme’s goals for learning outcomes
The below listed is a glimpse of the set learning outcomes. For further references please consult with the study curriculum.
Knowledge
The terminology and concepts used by the service industry as well as its use of theory and method in practice, in Denmark as well as internationally
The company's potential for cooperating with business partners and users on developing services and experiences
Basic strategic concepts and tools of influence to the service company's choice of strategy and models
Skills
Assess the conditions relating to costs for the service and experience company with a view to financial calculations and budgeting
Assess the connection between the company's service concept, supply system and competition system as well as assess relevant development trends for the company
Apply knowledge about cultures in negotiation situations as well as set up and communicate
Note to the Lecturer:
Tell the difference between Knowledge/Skills/Competences
Ref: CURRICULUM for the AP Degree Programme in
Service, Hospitality & Tourism Management

5. 2. The programme’s goals for learning outcomes (continued…)
The below listed is a glimpse of the set learning outcomes. For further references please consult with the study curriculum.
Competences
Handle different national and international development and sales situations within the service and experience industry
Acquire new skills, knowledge and competences in relation to the service and experience industry in a structured manner
Handle structural and cultural issues within their own professional field based on an overall assessment of the specific service and experience company
Take part in discipline-specific and interdisciplinary intercultural collaboration at an operational and tactical level, including collaboration on the service and experience company’s managerial functions and staff assignments
Note to Lectures:
Talk about Competences and link those to business competences found in Flow Plans.

6. 3. The programme includes 4 national subject elements
Services & Experiences
Business Understanding
Cooperation & Relations
Business Development
Each one of the above-listed subject elements is defined by specific knowledge, skills and competences obtained and executed in Study Flows: Example: The Services & Experiences subject area includes analyses of the hospitality concept and the understanding of the concept of guests, including customer behaviour in relation to the company’s services.

7. Definitions What is a study flow?
A study flow is consisting of learning objectives the student will gain and ends with a project week where the students will work hand on with the learning objectives
The Study Flows during the 1st academic year:
Flow 1: Welcome to Service and Experience Management
Flow 2: Service Experience and Hostmenship in Practise
Flow 3: Business Understanding
Flow 4: Working in international environment
Flow 5: Professional Communication
Flow nr. 1: Velkommen til service og oplevelse
Flow nr. 2: Service, oplevelser og værtsskab i praksis
Flow nr. 3: Forretningsforståelse
Flow nr. 4: Samarbejde i et internationalt miljø
Flow nr. 5: Professionel kommunikation

8. 4. The programme includes the following institutional subject elements
Elective A (Hotel, Event, Turisme) and Electives B & C:
For further info please consult with Catalogue of Electives

9. Internship: Work Placement
Knowledge
The students should have acquired knowledge of the livelihood and organisation of the work placement company
Skills
The students should be able to assess practice-related problems and issues and gather knowledge to solve work assignments and functions
Competences
The students should be able to take part in the running of the work placement company as well as development-oriented work processes and functions
Prepare a project based on a practice-related problem or issue in a structured manner
Reflect on the achievement of discipline-specific and personal goals during the work placement
The work placement is completed with one exam

10. OBS!!! For a comprehensive overview of all the programme’s exams, please refer to the Catalogue of Examinations.
Overview of Exams
Exam
Conducted
Examination Form
Assessment
Study Start Test
Conducted during the first week of teaching
Individual
Internal
Mandatory Learning Objectives (OLA)
Prerequisite to be allowed to take part in an exam
Interdisciplinary Exam
Conducted during 1st and 2nd semester
Individual portfolio exam
The 1st-year exam is worth 45 ECTS credits. It is made up of the national subject elements Services & Experiences, Business understanding and Cooperation & Relations.
 Internal
Elective Exam Part 1
Conducted by the end of the 2nd semester
Individual oral exam
Internship Exam
In the middle of the 3rd sem.
Written group project & an individual evaluation of how well the objectives formulated by students have been achieved.
Elective Exam Part 2
At the end of 3rd sem.
Individual oral examination based on a group identified practical problem area within Elective C
Development exam
In the middle of the 4rd sem.
Written group project with individual assessment
External
Final Examination Project
By the end of the 4rd sem.
A written group project and oral group exam

11. QNA
Feel free to ask