1. Preliminary, Production and Promotional
3 P’s
Preliminary, Production and Promotional

2. Preliminary Types of Graphic & Purpose:
Freehand sketch – to quickly generate and compare concept ideas.
Market research charts - graphs or tables showing results of consumer surveys.
Thumbnails, roughs and visuals - sketches and drawings used to plan promotional publications.

3. Production Types of Graphic & Purpose:
Orthographic Drawings, exploded views, isometrics & assembly drawings– to show fully dimensioned drawings and moving parts/materials. These are used in manufacture & assembly of a product.
Location, site & floor plans- scaled & fully dimensioned building drawings to inform builders, electricians etc.

4. Promotional Types of Graphic & Purpose:
DTP Proofs e.g poster, leaflet, advert etc– created on publisher/serif. Used to attract consumers by sales
& marketing companies.
Rendered 3D models, photographs etc – used in promotional material such as brochures, leaflets, posters etc.