1. Corporate Presentation
KEY ROAD SAFETY THEMES
Presented by:
Kevin Clinton
Head of Road Safety

2. Practical Strategies for Effective Road Safety
ROSPA SCOTLAND
Key Delivery Partner of the
Scottish Government
SCoRSA (at-work drivers)
SQA Road Safety Qualifications
Black Box Pilot for
Young Drivers at Work
Child on the Drive!
Road Safety Guide for Local Councillors in Scotland
Training for road safety practitioners
RoSPA’s Mission is to Save Lives and Reduce Injuries

3. Practical Strategies for Effective Road Safety
ROSPA SCOTLAND
Karen McDonnell
Head of RoSPA Scotland
Sandy Allan
Road Safety Manager, Scotland
Neide Rocha
Road Safety Development Officer, Scotland
RoSPA’s Mission is to Save Lives and Reduce Injuries

4. RoSPA STAFF DAY: 11 OCTOBER 2007
ROAD CASUALTIES 2012*
GB Scotland
Killed ,
Seriously Injured 23, ,974
All Casualties , ,676
* Casualties reported to the police only.
The ‘real’ total is estimated to be over 700,000 a year,
including 80,000 who are seriously injured.
RoSPA’s Mission is to Save Lives and Reduce Injuries

5. SCOTLAND’S ROAD CASUALTY REDUCTION TARGETS
Practical Strategies for Effective Road Safety
SCOTLAND’S ROAD CASUALTY REDUCTION TARGETS
By 2015: (compared with 2004/08 average)
30% reduction in deaths
35% reduction in child deaths
43% reduction in serious injuries
50% reduction in child serious injuries
By 2020:
40% reduction in deaths
50% reduction in child deaths
55% reduction in serious injuries
65% reduction in child serious injuries
RoSPA’s Mission is to Save Lives and Reduce Injuries

6. SCOTLAND ROAD CASUALTIES 2012
Practical Strategies for Effective Road Safety
SCOTLAND ROAD CASUALTIES 2012
All Road Users
174 deaths = 40% below 2004/08 average
1,974 serious injuries = 24% below 2004/08 average
Child Road Users
2 child deaths = 73% below 2004/08 average
194 child serious injuries = 40% below 2004/08 average
RoSPA’s Mission is to Save Lives and Reduce Injuries

7. LONG TERM FALL IN GB ROAD DEATHS
Practical Strategies for Effective Road Safety
LONG TERM FALL IN GB ROAD DEATHS
Safer cars, especially seat belts & car fronts – people survive crashes that were fatal 30 years ago
Drink Drive campaigns & breathalyser = drink drive deaths down from 1,500 a year to less than 300
Safer roads – better designs, safer junctions, traffic calming, etc
Road Safety campaigns & education
Speed Management, including safety cameras
RoSPA’s Mission is to Save Lives and Reduce Injuries

8. Practical Strategies for Effective Road Safety
VERY BIG FALLS SINCE 2007
Recession & Rising Fuel Prices = Less Driving
Recession & Rising Fuel Prices = Less Speeding
Less Motorcycling
Fewer Young, Novice Drivers
Harsh Winters = Less & Slower Driving
Continuing Road Safety Improvements
Other?
RoSPA’s Mission is to Save Lives and Reduce Injuries

9. RoSPA’s Mission is to Save Lives and Reduce Injuries
ROAD SAFETY THEMES
TELEMATICS
MOBILE PHONES USA RESEARCH
DRINK DRIVING
CYCLING
MORR
SPEED
CAMERAS
YOUNG DRIVERS .
RoSPA’s Mission is to Save Lives and Reduce Injuries

10. RoSPA’s Mission is to Save Lives and Reduce Injuries
TELEMATICS
Captures real driving behaviour over a long period and enables accurate analysis of driving and personalised feedback and advice to drivers, and/or to third parties, such as employers or parents.*
Can significantly reduce risky driving, especially among higher risk young drivers, but effect on crash rates not yet quantified.*
At-work Drivers’ crash rates reduced and cost savings.*
Some knowledge gaps, eg, how to best use telematics.
*“Road Safety and In-Vehicle (Black Box) Monitoring Technology”, .
RoSPA’s Mission is to Save Lives and Reduce Injuries

11. YOUNG DRIVERS AT WORK (SCOTLAND) BLACK BOX PILOT PROJECT
RoSPA project, funded by Scottish Government, to
Assess the practicalities & effectiveness of employers using telematics to improve safety of their young at-work drivers.
Explore practical issues employers face, how they were or were not resolved, & how they were able to use the information to reduce road risk for young drivers at work.
Report to be published in May (probably)
Good Practice Guide based on the findings

12. EMERGING THEMES Raise awareness of employers about this technology
Internal acceptance a challenge, especially concerns about privacy, tracking in real-time & punitive approach
Clear aims & objectives important and early staff consultation & manager training crucial
Must be able to identify drivers of multi-driver vehicles
Improvements in driving may not be sustained without positive management engagement
Drivers need to be encouraged to view their feedback; simply making it accessible is not enough

13. Learning To Drive Seminar
TELEMATICS
Effective road safety measure or
Punitive spy in the cab
What do you think?
RoSPA’s Mission is to Save Lives and Reduce Injuries

14. MOBILE PHONES: USA RESEARCH
Learning To Drive Seminar
MOBILE PHONES: USA RESEARCH
Effects of using hand-held phone, hands-free phone and
integrated hands-free phone on driving
Filmed & used telematics to record 204 drivers for 31 days
and analysed phone records
14,754 calls and 8,610 texts while driving – 10% of time
while “operating the vehicle”
Measured effect on “safety-critical events” (crash, near
miss or crash-relevant conflict)
The Impact of Hand-Held and Hands-Free Cell Phone Use on Driving Performance and Safety-Critical Event Risk: Final Report, NHTSA, April 2013,
RoSPA’s Mission is to Save Lives and Reduce Injuries

15. MOBILE PHONES: USA RESEARCH
Learning To Drive Seminar
MOBILE PHONES: USA RESEARCH
Findings
Talking on any type of phone was not associated with
increase in SCE risk
But, visual-manual tasks* on hand-held phone increased
SCE risk
50%+ of portable and integrated hands-free use involved
visual-manual tasks
Hands-free phone use that did not involve visual-manual
task did not increase SCE risk
* eg, reaching for phone, dialling, pressing a button, texting
RoSPA’s Mission is to Save Lives and Reduce Injuries

16. MOBILE PHONES: USA RESEARCH
Learning To Drive Seminar
MOBILE PHONES: USA RESEARCH
Summary
Talking on a phone does not increase risk, but the visual-manual tasks of using a phone does, and over half of hands-free phone use involves visual-manual tasks.
Question put to RoSPA
Can mobile phones be designed to be safe to use while driving, eg, fully integrated into vehicle & voice controlled?
What do you think?
RoSPA’s Mission is to Save Lives and Reduce Injuries

17. The Manchester Grammar School: Young Drivers
DRINK DRIVE LIMITS
2012 Drink Drive Casualties
290 drink drive deaths & 1,210
serious injuries in GB
Scotland to lower limit to 50 mg, same penalties as 80 mg
NI to lower limit to 50 mg for most drivers, and 20 mg for Learner, Novice & Professional Drivers – but lower penalties of points and a fine
England & Wales to remain at 80mg of alcohol per 100ml of blood
20 drink drive deaths & 90
serious injuries in Scotland
(2011)
RoSPA’s Mission is to Save Lives and Reduce Injuries

18. AIRSO ROAD SAFETY SEMINAR
DRINKING AND DRIVING
WHAT NEXT?
Will the limits really be lowered?
Make drink drive rehab course compulsory on conviction?
Random Breath Testing?
Alcolocks?
Selling alcohol at motorway service areas?
RoSPA’s Mission is to Save Lives and Reduce Injuries

19. Learning To Drive Seminar
CYCLING
More cycling, but also more cyclist casualties
Cyclists and Lorries – issue outside London?
How can more cycling be achieved without more
cyclist casualties?
Should road safety practitioners promote cycling?
RoSPA’s Mission is to Save Lives and Reduce Injuries

20. Allianz and RoSPA Breakfast Seminars
DRIVING FOR WORK
Millions of people exposed to risk
Company car drivers 49% more likely to crash
Company car, van, truck and lorry drivers have high ‘blameworthiness’ ratio
At-work drivers higher levels of risk-taking
Large companies better at MORR than SMEs
ISO 39001
RoSPA’s Mission is to Save Lives and Reduce Injuries

21. Allianz and RoSPA Breakfast Seminars
Morr
Strategic Review of MORR, commissioned by RoSPA,
produced by TRL & UCL – to be published in May 2014
Revitalise ORSA and revise
Develop an MORR evaluation guide for employers
Develop MORR question set for E-valu-it
ScORSA (
What next?
RoSPA’s Mission is to Save Lives and Reduce Injuries

22. Learning To Drive Seminar
SPEED
20 mph Limits
Increasing use of 20 mph limits (without traffic calming)
Motorway Speed Limits
Up to 80 mph keep at 70 mph or reduce to 60 mph?
Cameras
Has change in safety camera numbers or policy effected speeding or speed-related casualties?
Vehicle Technology
Intelligent speed limiters?
Speed Awareness Courses
Should they be introduced in Scotland?
RoSPA’s Mission is to Save Lives and Reduce Injuries

23. Learning To Drive Seminar
CAMERAS
Safety(speed and red light)
ANPR
Bus lanes
Junctions
Parking
Congestion
What difference has switching off cameras made?
Is expansion in use of cameras a good thing?
RoSPA’s Mission is to Save Lives and Reduce Injuries

24. Learning To Drive Seminar
YOUNG DRIVERS
DfT Young Drivers Green Paper delayed (indefinitely?)
Scottish Government keen to see action
TRL Research recommended graduated driver licensing
RoSPA’s Mission is to Save Lives and Reduce Injuries

25. Learning To Drive Seminar
GRADUATED LICENSING?
Possible options:
Restriction on Carrying Passengers
Restriction on Night-time Driving
Lower Drink Drive Limit
Lower Speed Limit
Compulsory Second Test
WHAT DO YOU THINK?
RoSPA’s Mission is to Save Lives and Reduce Injuries

26. RoSPA’s Mission is to Save Lives and Reduce Injuries
RoSPA’s Mission is to Save Lives and Reduce Injuries

27. RoSPA’s Mission is to Save Lives and Reduce Injuries
RoSPA’s Mission is to Save Lives and Reduce Injuries

28. RoSPA’s Mission is to Save Lives and Reduce Injuries
RoSPA’s Mission is to Save Lives and Reduce Injuries

29. RoSPA’s Mission is to Save Lives and Reduce Injuries
RoSPA’s Mission is to Save Lives and Reduce Injuries

30. www.roadsafety observatory.com
NEW CHILD SEAT AND SEAT BELT LAWS
observatory.com
RoSPA’s Mission is to Save Lives and Reduce Injuries

31. NEW CHILD SEAT AND SEAT BELT LAWS
RoSPA’s Mission is to Save Lives and Reduce Injuries

32. NEW CHILD SEAT AND SEAT BELT LAWS
RoSPA’s Mission is to Save Lives and Reduce Injuries

33. Learning To Drive Seminar
RoSPA’s Mission is to Save Lives and Reduce Injuries