1. Opportunities for International Networking and Marketing Properties
Presented by Tami Simms, CIPS, CLHMS, CRS
Coastal Properties Group / Christie’s International Real Estate
Trainer, Institute for Luxury Home Marketing

2. Opportunities for International Networking and Marketing Properties
Understanding the importance of international buyers
Resources for networking with international agents
Where to market internationally
How to market effectively to international buyers
INTERNATIONAL NETWORKING & MARKETING - Presented by Tami Simms, CIPS, CLHMS, CRS

3. The Importance of International Buyers
INTERNATIONAL NETWORKING & MARKETING - Presented by Tami Simms, CIPS, CLHMS, CRS

4. The Importance of International Buyers
$102.6 Billion in sales to international buyers FYE 3/16
Nearly 215,000 properties!
3% increase in total number of transactions over the previous reporting year
73% pay all cash and spend more
INTERNATIONAL NETWORKING & MARKETING - Presented by Tami Simms, CIPS, CLHMS, CRS

5. The Importance of International Buyers
INTERNATIONAL NETWORKING & MARKETING - Presented by Tami Simms, CIPS, CLHMS, CRS

6. The Importance of International Buyers
$19.4 Billion in sales to international buyers FYE 6/16
19% of Florida’s market (volume)
47,000 residential properties
12% of Florida’s market (units)
72% made an all-cash purchase
INTERNATIONAL NETWORKING & MARKETING - Presented by Tami Simms, CIPS, CLHMS, CRS

7. Understanding “International”
Non-resident foreigners: Non-U.S. citizens with permanent residences outside the U.S. (Typically purchasing investment properties, or for vacations or visits of less than six months.)
Resident foreigners: Non-U.S. citizens who are recent immigrants (in the country less than two years at the time of the transaction) or temporary visa holders residing for more than six months in the U.S. for professional, educational, or other reasons.
INTERNATIONAL NETWORKING & MARKETING - Presented by Tami Simms, CIPS, CLHMS, CRS

8. Where are they from?
INTERNATIONAL NETWORKING & MARKETING - Presented by Tami Simms, CIPS, CLHMS, CRS

9. Who’s Buying?
INTERNATIONAL NETWORKING & MARKETING - Presented by Tami Simms, CIPS, CLHMS, CRS

10. Where are they buying?
INTERNATIONAL NETWORKING & MARKETING - Presented by Tami Simms, CIPS, CLHMS, CRS

11. What about Tampa Bay?
INTERNATIONAL NETWORKING & MARKETING - Presented by Tami Simms, CIPS, CLHMS, CRS

12. Identify your feeder markets!
INTERNATIONAL NETWORKING & MARKETING - Presented by Tami Simms, CIPS, CLHMS, CRS

13. Where did they come from?
INTERNATIONAL NETWORKING & MARKETING - Presented by Tami Simms, CIPS, CLHMS, CRS

14. Resources for Networking
Local / National / International
INTERNATIONAL NETWORKING & MARKETING - Presented by Tami Simms, CIPS, CLHMS, CRS

15. Resources for Networking
INTERNATIONAL NETWORKING & MARKETING - Presented by Tami Simms, CIPS, CLHMS, CRS

16. Resources for Networking
Core courses
Education + Production
Referral Networking
Global Perspectives Publication
INTERNATIONAL NETWORKING & MARKETING - Presented by Tami Simms, CIPS, CLHMS, CRS

17. Resources for Networking
INTERNATIONAL NETWORKING & MARKETING - Presented by Tami Simms, CIPS, CLHMS, CRS

18. Resources for Networking
INTERNATIONAL NETWORKING & MARKETING - Presented by Tami Simms, CIPS, CLHMS, CRS

19. Resources for Networking
INTERNATIONAL NETWORKING & MARKETING - Presented by Tami Simms, CIPS, CLHMS, CRS

20. Resources for Networking
INTERNATIONAL NETWORKING & MARKETING - Presented by Tami Simms, CIPS, CLHMS, CRS

21. Resources for Networking
INTERNATIONAL NETWORKING & MARKETING - Presented by Tami Simms, CIPS, CLHMS, CRS

22. Resources for Networking
INTERNATIONAL NETWORKING & MARKETING - Presented by Tami Simms, CIPS, CLHMS, CRS

23. Resources for Networking
INTERNATIONAL NETWORKING & MARKETING - Presented by Tami Simms, CIPS, CLHMS, CRS

24. Resources for International Clients (Your Team of Experts)
Accountants
Tax Attorneys
Immigration Attorneys
Business Brokers
Currency Exchange Resources
Property Management Resources
These all become referral sources for you!
INTERNATIONAL NETWORKING & MARKETING - Presented by Tami Simms, CIPS, CLHMS, CRS

25. Where to market properties internationally
INTERNATIONAL NETWORKING & MARKETING - Presented by Tami Simms, CIPS, CLHMS, CRS

26. Where to market properties internationally
Print and
Online
INTERNATIONAL NETWORKING & MARKETING - Presented by Tami Simms, CIPS, CLHMS, CRS

27. Where to market properties internationally
Luxury Specific
Airline Magazines
INTERNATIONAL NETWORKING & MARKETING - Presented by Tami Simms, CIPS, CLHMS, CRS

28. How to market properties effectively to international buyers
Do your homework!
INTERNATIONAL NETWORKING & MARKETING - Presented by Tami Simms, CIPS, CLHMS, CRS

29. How to market properties effectively to international buyers
Do your homework!
INTERNATIONAL NETWORKING & MARKETING - Presented by Tami Simms, CIPS, CLHMS, CRS

30. A benefit of membership . . .
INTERNATIONAL NETWORKING & MARKETING - Presented by Tami Simms, CIPS, CLHMS, CRS

31. A benefit of membership . . .
INTERNATIONAL NETWORKING & MARKETING - Presented by Tami Simms, CIPS, CLHMS, CRS

32. How to market properties effectively to international buyers
Appropriate language / key words
Translation: language and metrics
Video? No dialogue.
INTERNATIONAL NETWORKING & MARKETING - Presented by Tami Simms, CIPS, CLHMS, CRS

33. Gracias. Danke. Grazie. Merci.
INTERNATIONAL NETWORKING & MARKETING - Presented by Tami Simms, CIPS, CLHMS, CRS