1. Home Seller Trends 48 – Avg. Age 76% – Married
89% – Use Social 76% – Hire 1st
Media Agent
11 Months – Time They Consider
Seller Before Listing
3 Days – Time to Select Agent
Responsiveness
Top Reason for Choosing an Agent
Trustworthiness
2nd Top Reason for Choosing Agent

2. Home Lead Conversion Trends
% Ready to Sell Within 60 Days
14-17 Months True Selling Time Frame for the Majority of Seller Leads

3. Must Make it Easy for Prospects to Contact You:
Follow-up with different communication methods:
Phone calls, IM’s, text, , hand-written note cards, message on Facebook, sticky note attached to your Pre Listing Package.

4. AUTOMATED HOME VALUATIONS:
They are never going to be as accurate as a Cloud CMA using the Multiple Listing Service.
Admit this and address the issue, then offer, or simply provide, a Cloud CMA in your first automated message to them.
This should be a non issue.

5. Get Them on the Phone! The #1 way to Convert Leads:
2017 Average: 7 call attempts to make contact.

6. Ideas You Can Use With Address Captures:
Send or Deliver your Pre Listing Package.
Search the address for additional information.
Go knock on their door and the surrounding doors as well.
Send a handwritten note and business card/gift for 1st contact
Include a Cloud CMA with your Pre Listing Package so they have an accurate CMA from you.
The Client Creator System has a built-in Auto Phone Look-up Function that will look up phone numbers if you provide a property address. It will find a viable phone number for you about % of the time.

7. Email Follow-up: Don’t talk about yourself!
Speak to their needs and wants.
Educate them to the home selling process.
Keep messages short, relevant, to-the-point.
Plain text messages get best response.
Use “sent from iPhone” in your signature.
Use signatures with hot links to your Capture Sites.
The goal is to get face-to-face with every prospect.
Be the conduit, the connectivity, the information disseminator.