1. INTERACTIVE MARKETING AND ELECTRONIC COMMERCE
Bricks vs. Clicks vs. Bricks and Clicks
Marketplace vs. Marketspace
Opportunities in Marketspace
Sales Revenue Model
Advertising Support Model
Cost Elimination Model
Subscription Support Model
Information Trading Model
Informediary Model

2. THE CUSTOMER VALUE PROPOSITION IN MARKETSPACE
Convenience
Cost
Customer Service
Choice
Customization
Coordination
>> manifests in a company web site
transactional
promotional
integrated marketing communications

3. STRATEGIC MARKETING MANAGEMENT IN THE NEW MARKETSPACE
Redefining Business Definitions and Growth Opportunities
The Management of Product-Market Convergence
Coordination of Marketing Effort
Managing Trade Relations
Intermediaries perceive a dual threat:
(1) Cannibalization (2) Disintermediation
Mastering the Economics of the New Marketplace
Understanding Cost Structure and Revenue Sources
Considering Relevant, Sunk, and Opportunity Costs in Marketing Decisions