5. Comparison of visitors, 2011 to 2012.

6. Social Media How to Choose? Twitter? Facebook? Blog? What else? (Google +? Pinterest? LinkedIn? …) And most importantly WHY?

12. SFU Public Affairs and Media Relations Find Benchmarks SFU Grad Studies Just the blog (11% of all website visits) SFU News

13. Other Engagement Strategies Monthly emails to all grad students not in professional programs Student profiles on blog students share with their friends, who are likely to be similar in demographics and education Student voices on blog (has become a place for photo contests as well) Continuously looking for ways for students to connect with each other

14. Engagement: How to get started? The key first step is to set your goals: More visitors? More pageviews? Support your students? More time on site? Fit into your recruitment plans? Change perception of graduate studies office at your institution? Other goals?

15. Engage!