1. Media Pack
clydeoutside.com

2. Clyde Outside magazine
The Clyde Outside is the student magazine of Glasgow Clyde College. Our website offers news, original features, opinions and sport. We have an established audience of 1.7K people.

3. Award-winning team
Our team is formed of the students who were winners and runner-ups in four categories of the Scottish Student Journalists Awards 2018:
Runner-up for Best Student Publication,
Runner-up for Best Student Website,
Valentina Servera shortlisted for Best Student Journalist,
Sara Lovallo and David King winners of the Calum McDonald Memorial Award for Excellence in Journalism.

4. The website audience
Our typical reader is a young person, currently studying in Glasgow, with a strong interest in entertainment and who is ready to get involved with social issues. They are someone who likes being in the know and who receives the news through their social media feed or from newspaper app notifications (likely Sky News and the BBC).

5. The website analytics
Between January and June 2018 we have registered an average of over 1.7K views per month.
Our reach tripled from the previous six months.
Compared to the period between July and December 2017, our total views tripled, just like our monthly and daily views average.

6. The Pattern - Print magazine
The Clyde Outside produces a yearly magazine in collaboration with the Paisley Daily Express. The Pattern won Best Student Publication of the Year at the SSJA The magazine covers Paisley and the surrounding areas of Renfrewshire.

7. The Pattern target audience
Our typical reader is a mother in her 40s. She works part time in customer service and stays home in the weekends. She has two kids: a 19-year-old girl who goes to university and a 11-year-old boy in high school. Her husband is a blue-collar worker in his late 40s.
Our readers are interested in local events, new clubs and restaurants, dancing classes, gardening and social activities.
They are artsy people, interested in music and paintings, as well as festivals and theatre.

8. Distribution Paisley Daily Express data
The Pattern is distributed with the Paisley Daily Express as an insert to the newspaper. It is also independently distributed in colleges and local venues in Paisley.
Paisley Daily Express data
Average circulation per day: 4,500
Reader’s age: 25+
The Daily Express is currently one of the most successful regional daily publications in the UK with one of the lowest YoY circulation decrease.

9. Social Media
We have quickly expanded our social media reach and currently we count over 1K followers on Facebook. On Instagram our average post receives 100 views and we have approximately 200 followers on Twitter.
@clydeoutside

10. Facebook
Following: over 1K people Post reach: 1,580 – up 1.8K% from Aug18 to Sept18 Post engagements: over 700 – up 73.6K from Aug18 to Sept18 People reached: over 1.5K Average single post reach: 400+ people

11. Advertising opportunities
How you can advertise with us:
Website
Print
Advertorials
Social Media
Newsletter

12. website print Banner: £25/week Full-page: £100
Side ad 10x10cm: £5/week
Side ad 5x5cm: £3/week
Sponsor: £45/week and £90/month
Homepage takeover: £60/day
Full-page: £100
Junior full-page: £80
Half-page: £50
Junior half-page: £40
1/3 page: £30
1/4 page: £20
Square 10x10cm: £15
Square 5x5cm: £10

13. Facebook Newsletter Post: £10 Banner: £20 Sponsor: £40/week
Takeover: £50/day
Banner: £20
Advertorial: £30
Column 15x7cm: £5
Square 10x10cm: £7
Square 5x5cm: £3

14. Advertorials Indicative Price Guide Review: £20
Want us to write about your product? Get in touch and send us a sample of your product to review! There’s plenty of content that you can sponsor, get in touch to agree on prices.
Review: £20
Promotional article: £20
Sponsored article: £15
Sponsored podcast: £15
Sponsored video: £15
Sponsored column: £40

15. competitions
Are you interested in sponsoring a competition? We don’t ask you to pay anything to us, just cover the cost of the competition itself! What do we gain? An increase in our audience engagement. What do you gain? Lots of people learning about your brand!

16. contacts Sara Lovallo – Editor-in-chief
Ryan Grant – Head of marketing & advertising
Tasha Hall – Deputy of advertising
Send an to:
Just put ‘advertising’ in the subject and we’ll make sure your gets to our department head.