1. FY18 Marketing Strategy

2. FY18 Marketing Initiatives
Quick Wins
Big Initiatives
Grad Program Specific Marketing and Reporting
Bentley Branding
Peer Ad Campaign
UGA Guidance Counselor Program
Academics/LSM
Messaging
Athletics & Arena Branding
Gloria Book Launch
Brand Evolution Style Guide
Impact
Women’s Leadership Program
Magazine Insights Research
Alumni Outreach & Web site
Graduate Web site Redesign
Drupal 8 Migration & Content Hub
Amplifying Brand Content
Fill-ins
Avoid
Effort

3. FY18 Key Marketing InitiativesQ1
July-Sept Q2
Oct-Dec Q3
Jan-Mar Q4
Apr-June
Lead
Gloria’s Book Launch
Arena Branding
Arena Launch
Graduate Website
Graduate Program Specific Marketing
Drupal 8/Content Hub
Brand: Exploration & Style Guide
Women’s Leadership Messaging
Guidance Counselor Discovery
Alumni Outreach (Website/Pre-Capital Campaign)
Life at Bentley Discovery
John
Greg
Josh
Jeff/ Josh
Jeff/John
Jeff
Val