2. Recycle & Reward Scheme 2016-17

3. Recycle & Reward Scheme 2016-17 Recycle & Reward Scheme 2016-2017
DCLG agreed to a new approach for 2016 – 2017 for MKC to engage and work with Town & Parish Councils focusing on getting more food waste out of black sacks into green bins
This will be the first reward/ recognition scheme where a council works with Town & Parish Councils
This approach is seen as a unique and DCLG are looking to us for feedback
Who knows MK’s residents best….? YOU!

4. Feedback and Research results
Recycle & Reward Scheme
Feedback and Research results
In other authorities supplying a small roll of starter caddy liners can help (but are too expensive to continue in the long term)
Up to 40% of material in black sacks could be food waste
Only 25% of food waste is put in the green bins
For some residents the “yuk” factor and reluctance to change their food waste habits is an issue
Some residents think they are doing the right thing by not putting food waste in the green bin
Meat, fish, dairy, bread, cooked food waste and other non-vegetable food wastes are most likely to be put in the black sack rather than the green bin
Not all green bins are labelled with what can/cannot go in

5. Town & Parish Council Recycle & Reward Scheme 2016 – 2017
Each parish and town council is tasked with increasing the amount of food waste collected during the period from 1 December 2016 to 28 February 2017.
You will receive a cash lump sum for committing to the scheme and there will be a bonus payment if food waste tonnage increases in your Parish over the 3 months. Additionally, there will be the following awards:
Gold Award: £5,000 for the most improved Town/Parish
Silver Award: £2,000 for the second most improved Town/Parish
Bronze Award: £1,000 for the third most improved Town/Parish

6. Town & Parish Council Recycle & Reward Scheme 2016 – 2017 cont.
MKC, from the DCLG grant received will pay you a lump sum – based on the number of properties in your Parish:
35p for each property (minimum £100 for those with under 100 properties)
15p per property bonus payment for an increase in food and garden waste recycling over the 3 month reward period
The payments are to reward the community for their efforts and can be spent on items such as bulbs, plants, benches, play area and/or sports equipment, litter or dog waste bins etc.. which will be maintained in the future by the Parish or Town Council. You can also hold a fair or street party to reward your residents!

7. Your Involvement
In return for the initial lump sum payment, here are some suggestions of how you might support the initiative. This list of suggestions is not extensive or exclusive and we welcome your feedback and suggestions of how you can promote the initiative:
Actively promote the campaign using all available channels and events e.g.
Posters
Parish events
Parish Newsletters
Parish Noticeboard etc.
Periodically monitor green bin presentation during the initiative period if possible
Engage with residents during the initiative period – door knocking, parish surgeries and events etc.
Inform residents what you have used the reward scheme money to purchase for their area

8. Our Commitment In return to your involvement to the scheme we will:
Provide you with the necessary resources to download and use to inform your residents including: template poster and leaflet, sample social media posts, and an Information Pack:
Introductory Letter
Pledge Certificate
Posters
FAQ sheet
Town/Parish Council Feedback Form Dec 2016 – Feb 2017
As well as support and advice if needed.

9. The Wider Campaign
As well as the parish level activity to promote food waste recycling, a number of other initiatives will be going on across the city including:
Chip it in the Bin Challenge! Supported & promoted by local radio
Local award-winning chefs’ will be on videos and in a free pocket-sized recipe book showing how you can reduce food waste through tasty recipes
Liveried bin lorry with eye-catching design
Funny cartoons featuring wildlife characters
‘Bin Watch’ videos highlighting the benefits of using the green bin
An informative food waste recycling video
Food Waste Vinyl on the glass front of the Civic Offices
Continued messages on the Council’s website, Facebook & Twitter accounts
Borough-wide “Campaign” post-card drop to all properties

10. Key Dates Campaign Launch date: 24-26 November 2016 October/November
Civic Office front door advertising and PR activity called Chip It in the Bin Challenge launch by local media #chipitinthebin
December 2016 – February 2017
Postcard cartoons distributed to all MK as a gentle reminder
Best performing areas listed on social media/press
February
Campaign ends
March – April 2017
Prizes calculated and awarded
May 2017
Prizes awarded to parishes – photo opportunity

11. https://youtu.be/6bQ9GaTMdV8