1. Improving Club Quality
Welcome to the Club Quality Initiative!
The Club Quality Initiative is the foremost tool used by a club to assess itself in terms of its ability to meet the needs of its members and its community.
In today’s busy world, a club needs to be able to manage and implement a positive assessment and goal setting process so simple that it can become a part of standard operating procedures as needed to remain focused on the foremost most critical factors of a successful club: service, quality members and growing leaders.

2. Club Quality Initiative Process Overview
Five Steps:
Understand the Process of Change and LCI Forward
Determine the Need for Change
Set Goals
Develop Plans
Implement and Sustain Change
Change is critical for each club. By understanding our current operation,
identifying areas that may be improved and taking measured
steps to accomplish our goals, every club can be even better! This
guide provides five unique steps to initiate change.
Five Steps:
Understand the Process of Change and LCI Forward
Determine the Need for Change
Set Goals
Develop Plans
Implement and Sustain Change
Let’s take a closer look at each of these.

3. Step One - Club Quality Initiative
Understand the process of change and LCI Forward
The process for doing things better!

4. Club Quality Initiative – LCI Forward
Understand the process of change and LCI Forward 1 3 4 2
LCI Forward provides a strategic framework to help clubs to strive for excellence.
“To be the global leader in community and humanitarian service”. It is a platform
for action that will help your club develop priorities to significantly
expand humanitarian service, improve current operations, and
pursue new ways to unite people in Lions’ service.
LCI can give us this vision, but it takes application at the club
level to make the vision a reality.
Enhance Service Impact & Focus – Updated Global Cause
Reshape Public Opinion & Improve Visability – Strategic Marketing Plan
Pursue Club, District & Organizational Excellence – Total Quality Program
Improve Membership Value & Reach New Markets

5. Step Two – Club Quality Initiative
Determine the Need for Change
Complete Four Assessments
Benefits of Assessment:
Follows in the same format as LCI Forward
Helps to focus thought
Guides discussion
Encourages exploration of resources
Process may be completed individually or as a group

6. Complete assessments for discussion

7. Complete the Assessment on Pages 8 and 9
Step Two – Assessment 1
Determine the Need for Change
Assessment 1:
Enhance Service Impact
Complete the Assessment on Pages 8 and 9
Complete the Assessment on Pages 8 and 9

8. Service Discoveries Well managed projects are meaningful
If members like or don’t like projects
Discover new projects to consider
Consider how projects can be improved
How the community can be involved
If projects well managed…Meaningful
If members like or don’t like projects
New projects to consider
How projects can be improved
How the community can be involved

9. Assessment 1 - Tools Available
Our Global Causes
Tools Available:
Our Global Causes– focused on five service areas: Diabetes, Environment, Hunger, Childhood Cancer and Vision
Making it Happen
Community Needs Assessment
Grants

10. Complete the Assessment on Pages 11 and 12
Step Two – Assessment 2
Determine the Need for Change
Assessment 2:
Reshape Public Opinion and Improve Visibility
Complete the Assessment on Pages 11 and 12

11. Visibility Discoveries
How the community views the club
…positively and negatively
Visibility to community leaders
Application of social media
What to communicate to the community
Connections club members have with media
Effectiveness of internal communication
How the community views the club…positively and negatively
Visibility to community leaders
Application of social media
What to communicate to the community
Connections club members have with media
Effectiveness of internal communication

12. Assessment 2 - Tools Available
Determine the Need for Change
Assessment 2:
Reshape Public Opinion and Improve Visibility
PR Guide
Peace Poster Contest
e-Clubhouse

13. Step Two – Assessment 3 Determine the Need for Change Assessment 3:
Pursue Club Organizational Excellence
Complete the Assessment on Pages 13 and 14

14. Operational Discoveries
Ways to improve meetings and events
If there is a need for greater transparency
How members feel about taking leadership positions
If members are recognized for their efforts
If conflict exists within the club
If members are satisfied with the way the club is managed

15. Assessment 3 - Tools Available
Determine the Need for Change
Assessment 3:
Pursue Club Organizational Excellence

16. Step Two – Assessment 4 Determine the Need for Change Assessment 4:
Improve Member Value and Reach New Markets
Complete the Assessment
on Pages 15 and 16

17. Member Value Discoveries
If club projects recruit new members …younger members?
If new and existing members feel involved
Sources of new members
Ways to engage members
Names of potential new members

18. Assessment 4 - Tools Available
Determine the Need for Change
Assessment 4:
Improve Member Value and Reach New Markets

19. BREAK

20. Step Three – Set Goals Set Goals
Determine priorities and a Basis for Future Planning
Discuss outcomes of assessments
Set SMART Goals
Goals may be set individually and then discussed as a group

21. Step Three – Setting Smart Goals
Each goal should be…
SPECIFIC
Goals should be as specific as possible
to ensure that the objective is clear.
MEASURABLE
Benchmarks and progress must be measurable.
ACTIONABLE
Each goal must be achievable.
REALISTIC
Goals should be challenging but not unrealistic.
TIME BOUND
Each goal should have a timeframe
that outlines a schedule of progress.

22. Develop 3 SMART Goals based on your discoveries
Group Discussion
Develop 3 SMART Goals based on your discoveries

23. Step Four – Develop Plans
Prepare and Plan for Change
Determine long and short-term priorities
Assign goals to committees
Encourage all club members to be involved in solutions

24. Step Four – Planning Tools
Develop Plans
Prepare and Plan for Change
Pages 20 and 21

25. Group Discussion
Develop a Plan

26. Step Five – Implement and Sustain Change
Implementing Change
Track achievements
Have an agreed upon deadline for each benchmark
Report to your club until benchmark is completed
Sustaining Change
Change results in more change
Look for new opportunities

27. Step Five – Implement and Sustain Change
Change is a Group Activity!
Involve Everyone
Change should be celebrated!

28. New Tools and Resources for clubs www.lionsclubs.org

30. Questions