1. The Systemic Enrollment Management Matrix (SEM²) and Student Success Planning Oscar Joseph III, Ph.D., D. Mgt. Chief Enrollment Management Officer League for Innovations in the Community College March / 2018 / National Harbor / Maryland

2. The Journey

3. Agenda
Team AACC
Enrollment Triangulation Conceptual Framework
Enrollment Theoretical Principles: P³ = Enrollment
Strategic Enrollment Management Models
Strategic Enrollment Management Matrix (Dolence, 2014)
AACC Systemic Enrollment Management Matrix (SEM²)

4. Agenda
The Matrix Top Nine Learning Points
AACC Data Points {Story}
AACC Systemic Enrollment Management Matrix: SEM² Discourse Grid and Membership
SEM² Recruitment Dimension Discourse Questions {Example}
SEM² Zip Code Analytics Projects
AACC Enrollment Logic Model

5. TEAM AACC Follow-through Trust Courageous Conversation Communication
Commitment
Communication
Courageous Conversation
Trust
Follow-through

6. Enrollment Triangulation Conceptual Framework
Recruitment
Retention
Completion and Graduation

7. Enrollment Theoretical Principles: P³ = Enrollment
Programs
People
Place
(Joseph 2017)

8. Strategic Enrollment Management Models
Division
Committee
Key Person
Matrix

9. Strategic Enrollment Management Matrix (Dolence, 2014)
The “Strategic Enrollment Management Matrix” is a powerful tool in the Academic Strategic Enrollment Management toolbox. The Strategic Enrollment Management method derives its origin from the Cross-Impact Analysis approach developed by Gordon and Helmer (1966). The Strategic Enrollment Management Matrix provides a comprehensive framework process intended to develop and evaluate strategies, capacities, and systemic operational initiatives (Dolence, 2014).

10. AACC Systemic Enrollment Management Matrix (SEM²)
The AACC Systemic Enrollment Management Matrix is a structure that guides the enrollment management planning process toward developing strategies, tactics, goals, and objectives designed to impact access, transfer, and completion college-wide.

11. The SEM² nine learning points
The Matrix is a systemic research- based transformative change model 
The Matrix is a collaborative process that infuses stakeholder voice (perspectives, values, experiences, and insights) across all consistency groups 
The Matrix is governed by seven strategic enrollment management dimensions (strategy, academic, recruitment, retention, operations, policy, and analytics) 
The Matrix model illustrates components of a common vision, colleague relations, and inclusive discourse 

12. The SEM² nine learning points
The Matrix is anchored by seven learner centered questions designed to create a consistent college-wide enrollment focus
The Matrix is an organic model that encompasses various diverse institutional initiatives, programs, committees, and groups under one enrollment management structure
The Matrix emphasizes a learner- centered philosophy
The Matrix configuration has a “Think Tank” element to guide critical discussion regarding enrollment activities
The Matrix structure has a college- wide governing Board that is designed to manage essential systemic management matrix policies, procedures, practices, and protocols

13. AACC Organizational Chart (FY2017) AACC Facilities Master Plan 2016
AACC Data Points
AACC Organizational Chart (FY2017)
AACC Facilities Master Plan 2016
Dual Enrollment Program Update (January 10, 2017)
AACC Open House: The College Connect (March 25, 2017)
Early College Access Program Information
Fall 2016 Headcount Report
Credit Enrollment Facts and Trends (FY 2015)
AACC Enrollment Report (FY 2016)
AACC School of Business and Law (Headcount)
AACC School of Continuing Education and Workforce Development (Headcount)
AACC School of Health Sciences (Headcount)
AACC School of Liberal Arts (Headcount)
AACC School of Science and Technology (Headcount)
Super Group 1 (Framework)
Engagement Matters: Pathways to Completion ( Strategic Plan)
AACC Board of Trustees Public Session (Minutes: September 13, 2016)
AACC Accreditations

16. Systemic Enrollment Management Matrix {SEM²} “Recruitment” Discourse Questions
What is your current perspective, insight, understanding, or knowledge-base concerning the population(s) AACC serves?
What is your current perspective, insight, or understanding regarding the learning goals that AACC students seek?

17. Systemic Enrollment Management Matrix {SEM²} “Recruitment” Discourse Questions
What should be the marketing strategies (demands) targeted towards the student population AACC serves?
What are the comprehensive integration activities of pedagogy, practice, learning theory, methods, and principles appropriate to ensure successful academic learning?

18. Systemic Enrollment Management Matrix {SEM²} “Recruitment” Discourse Questions
What would be the strategic reconceptualization of the overall curriculum structure (architecture) needed, to provide a full scope and sequence of programs and approaches to meet the academic needs of all AACC students?
What are the specific systems employed to progress monitor and sustain student success engagement activities, tactics, and objectives college-wide?

19. Systemic Enrollment Management Matrix {SEM²} “Recruitment” Discourse Questions
What are the comprehensive array of services, plans, aims, designs, developments, and deployments required by learners to meet their learning objectives?

20. - Zip Code Analytics Project
“An initiative designed to improve institutional enrollment through diagnostic review of applicants by County and State zip code areas”
- Zip Code Analytics Project

21. Anne Arundel County Zip Codes:
21012 Arnold
21061 Glen Burnie
20764 Shady Side
21122 Pasadena

22. AACC Enrollment Logic Model
AACC will demonstrate significant enrollment growth in FY by 25%
Outcome
{Long-term}
AACC will demonstrate significant enrollment growth in FY by 5%
{Short-term}
A seamless, Inclusive, and collaborative Team AACC effective enrollment initiative
Output
To create sustainable systems, procedures, practices, and protocols designed to maintain all AACC’s enrollment targets
Implementation Objective
AACC Enrollment Strategies and “Best Practices”
Component
Team AACC Executive Leadership Faculty/Staff
Internal and External Commitments
Inputs
(Joseph 2017)

23. Thank You