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eMarketing P. Chinna sahya rani
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Outline E-marketing definition Six methods of e-marketing
E-marketing strategies E-marketing models Advantages and Disadvantages Security Concerns P. Chinna sahya rani
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What is eMarketing? Internet or Online Marketing
Marketing a brand of the internet Distributing information Promoting an organization P. Chinna sahya rani
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E-Marketing Methods Search engine marketing Display Advertising
marketing Interactive marketing Blog marketing Viral marketing P. Chinna sahya rani
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E-Marketing Methods Search engine marketing P. Chinna sahya rani
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E-Marketing Methods 2) Display Advertising
Advanced Search Preferences E-Marketing Methods 2) Display Advertising 3) marketing (ex. Health related s) 4) Interactive Advertising ) Blog Marketing 6) Viral Marketing (ex. Word of mouth) P. Chinna sahya rani What are the key components of an e-marketing plan and what benefits can such a plan deliver to your business k - Cached - Similar pages
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E-Marketing Strategies
Market research marketing Direct sales P. Chinna sahya rani
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Business Models P. Chinna sahya rani
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Advantages of eMarketing
Availability of Information Saves money (ex. In Ramadan AlRai tv aired a 15 second commercial for three days for 4,500 kd!) Expansion Low Cost Efficiency of Advertising P. Chinna sahya rani
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Limitations / Disadvantages
Technology Low connection speed Complication Intangibility P. Chinna sahya rani
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Security Concerns Privacy Enryption P. Chinna sahya rani
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Ciphers Classical Rotor Machines Modern Private Key Public Key
Substitution Transposition Stream Block P. Chinna sahya rani
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Block Cipher Encryption
Stream Cipher Plain Text Block Cipher Encryption Key Ciphered Text P. Chinna sahya rani
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Summary Definition of e-marketing E-marketing strategies and methods
Advantages and disadvantages Security issues P. Chinna sahya rani
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Thank You for listening !
P. Chinna sahya rani
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