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EMarketing P. Chinna sahya rani.

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Presentation on theme: "EMarketing P. Chinna sahya rani."— Presentation transcript:

1 eMarketing P. Chinna sahya rani

2 Outline E-marketing definition Six methods of e-marketing
E-marketing strategies E-marketing models Advantages and Disadvantages Security Concerns P. Chinna sahya rani

3 What is eMarketing? Internet or Online Marketing
Marketing a brand of the internet Distributing information Promoting an organization P. Chinna sahya rani

4 E-Marketing Methods Search engine marketing Display Advertising
marketing Interactive marketing Blog marketing Viral marketing P. Chinna sahya rani

5 E-Marketing Methods Search engine marketing P. Chinna sahya rani

6 E-Marketing Methods 2) Display Advertising
  Advanced Search   Preferences E-Marketing Methods 2) Display Advertising 3) marketing (ex. Health related s) 4) Interactive Advertising ) Blog Marketing 6) Viral Marketing (ex. Word of mouth) P. Chinna sahya rani What are the key components of an e-marketing plan and what benefits can such a plan deliver to your business k - Cached - Similar pages

7 E-Marketing Strategies
Market research marketing Direct sales P. Chinna sahya rani

8 Business Models P. Chinna sahya rani

9 Advantages of eMarketing
Availability of Information Saves money (ex. In Ramadan AlRai tv aired a 15 second commercial for three days for 4,500 kd!) Expansion Low Cost Efficiency of Advertising P. Chinna sahya rani

10 Limitations / Disadvantages
Technology Low connection speed Complication Intangibility P. Chinna sahya rani

11 Security Concerns Privacy Enryption P. Chinna sahya rani

12 Ciphers Classical Rotor Machines Modern Private Key Public Key
Substitution Transposition Stream Block P. Chinna sahya rani

13 Block Cipher Encryption
Stream Cipher Plain Text Block Cipher Encryption Key Ciphered Text P. Chinna sahya rani

14 Summary Definition of e-marketing E-marketing strategies and methods
Advantages and disadvantages Security issues P. Chinna sahya rani

15 Thank You for listening !
P. Chinna sahya rani


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