1. TV CREATIVE FORMAT GUIDE CREATIVE SOLUTIONS
MAY 2018

2. Table of contents Sponsorship Billboard ………………………………….……….………… 3
«Bonne émission» Billboard ………………………… …. 4
Closed captioning Billboard …………………….…………...………... 5
Commercial or promotional Banner……………………..…….….. 6
Creative countdown – Advertiser …………………………… 7
Creative countdown – Station ……………………..……………..….. 8
Station Autopromotion ………..…………………………….….…….… 9
Custom Made Autopromotion ……………………….…..…….……. 10
Association Line-Up Billboard …………………………………..…..… 11
Association Line-Up Billboard with Commercial Offer……... 12
Partnership Billboard ……….…………...….………….……...….….… 13
«En mouvement» Vignette ..….……….………….………..….….… 14
NOTES : Any additional costs resulting from a modification to the presented concept will be charged to Client. Production and talent fees not included. Groupe V Média Inc. must approve all production before airing or going on-line.

3. SPONSORSHIP BILLBOARD – 15 sec. duration
Association to a show with content that identifies the Advertiser, without being commercial
MARKET : Network
CONTENT
V.O. / AUDIO
Must make reference to the show while incorporating Advertiser’s name.
ex. : This show (or show’s name) is brought to you by XYZ Advertiser….. // XYZ Advertiser is proud to present this show (or show’s name) // XYZ Advertiser proud sponsor of this show (or show’s name)
SUPER / VISUAL
Visual of product/packaging
Logo of Advertiser
Website of Advertiser
PERMITTED
Possibility to make a contest reference
Logo with tagline if only legally recognized
Sponsorship must be part of a global purchase containing all the elements of the sponsorship
Commercial offer accepted only on V, but must have obtained the approval by Project Executive beforehand
NON PERMITTED
No commercial offer on MAX and MP (sales price, special rebate, liquidation sale etc.)
No product attributes

4. « BONNE ÉMISSION» BILLBOARD – 15 sec. duration
« Bonne Émission» Billboard with commercial offer in super (product or service)
MARKET : Network and Selective
CONTENT
V.O. / AUDIO
Mandatory, must say « Bonne Émission»
Product attributes*
Tagline
ex. : YXZ Advertiser wishing you to enjoy the/this show ! // XYZ Advertiser script and at the very end mandatory to hear Enjoy the show !
SUPER / VISUAL
Visual of product/packaging
Logo of Advertiser
Website of Advertiser and/or Facebook address, telephone number, business address
Commercial offer accepted
PERMITTED
Commercial offer or call to action accepted on V in super
Logo with tagline if only legally recognized
Stand alone logo with no visual of product
NOT PERMITTED
No links to programming
No commercial offer on MAX and MP (sales price, special rebate, liquidation sale etc.)
* All product attributes allegations that have not been validated by the Advertising Standards Canada (ASC) and for which no approval number was issued by the ASC will not be aired. The Agency and/or Client is responsible to obtain and provide to Groupe V Média the approval number especially for the vitamins, cosmetics, food products, and other such categories.

5. CLOSED CAPTIONING BILLBOARD – 10 or 15 sec. duration
Billboard presenting the closed captioning of a show by an Advertiser
MARKET : Network and Selective
CONTENT
V.O. / AUDIO
Mandatory, must say « … closed captioning »
Product attributes*
Tagline
ex. : The closed captioning of this show is presented to you by XYZ Advertiser …..
SUPER / VISUAL
Visual of product/packaging
Logo of Advertiser
Website of Advertiser and/or Facebook address, telephone number, street address
PERMITTED
Commercial offer or call to action accepted on V
Logo with tagline if only legally recognized
Stand alone logo with no visual of product
NOT PERMITTED
No links to programming
No commercial offer on MAX and MP (sales price, special rebate, liquidation sale etc.)
* All product attributes allegations that have not been validated by the Advertising Standards Canada (ASC) and for which no approval number was issued by the ASC will not be aired. The Agency and/or Client is responsible to obtain and provide to Groupe V Média the approval number especially for the vitamins, cosmetics, food products, and other such categories.

6. COMMERCIAL OR PROMOTIONAL BANNER – 10 sec. duration
Bottom of screen banner during a show with random or specific positioning
MARKET : Network and Selective
CONTENT
V.O. / AUDIO
none
SUPER / VISUAL
Visual of product/packaging
Logo of Advertiser
Website of Advertiser and/or Facebook address, telephone number, business address
PERMITTED
Commercial offer or call to action accepted on V
Stand alone logo with no visual of product
NOT PERMITTED
Commercial offer or call to action accepted on MAX and MP (sales price, special rebate, liquidation sale etc.)
* All product attributes allegations that have not been validated by the Advertising Standards Canada (ASC) and for which no approval number was issued by the ASC will not be aired. The Agency and/or Client is responsible to obtain and provide to Groupe V Média the approval number especially for the vitamins, cosmetics, food products, and other such categories.

7. CREATIVE COUNTDOWN – ADVERTISER - 15 or 30 sec. duration
Personalized frame branded with the Advertiser’s visual/imagery, with Advertiser’s commercial spot
MARKET : Network
CONTENT
V.O. / AUDIO
INSIDE the frame : Advertiser’s commercial spot
ON the frame : does not apply
SUPER / VISUAL
ON the frame (L-shaped or wrapped style) :
- creative countdown concept from Advertiser (concept must be approved by Groupe V Média before production)
- visual branding of Advertiser
- in decreasing numbers mandatory
PERMITTED
Website and telephone number
NOT PERMITTED
Does not apply

8. CREATIVE COUNTDOWN – STATION - 15 or 30 sec. duration
Station’s branded frame with Advertiser’s commercial spot
MARKET : Network
CONTENT
V.O. / AUDIO
INSIDE the frame : Advertiser’s commercial spot
ON the frame : does not apply
SUPER / VISUAL
ON the frame (L-shaped or wrapped style) :
- Station’s creative concept
- in decreasing numbers mandatory
PERMITTED
Does not apply
NOT PERMITTED
Commercial offer or call to action of Advertiser on frame

9. STATION AUTOPROMO WITH CLIENT’S LOGO – 3 sec. duration
Generic autopromotion of show which includes Advertiser’s logo in the end frame
MARKET : Network
CONTENT
V.O. / AUDIO
Mention of Advertiser’s name only
ex. : Presented by Toyota.
SUPER / VISUAL *
Stand alone logo of Advertiser
* Possibility of having multiple Advertisers sharing the end frame (co-sponsorship)
PERMITTED
Stand alone logo with no visual of product
Must be part of a purchase of sponsorship of show or segment of show
NOT PERMITTED
Does not apply

10. CUSTOM MADE AUTOPROMOTION – 15 ou 30 sec. duration
Promotional message of a specific show which allows the Advertiser’s integration into the context of the show in a relevant way
Link with programing (based on Station’s model)
MARKET : Network
CONTENT
V.O. / AUDIO
Mention of name of show to promote, with day and time rendez-vous
The rendez-vous (day and time) must ideally be heard at the end of the script
ex. : Discover our chefs recipes, presented by Goodfood. Je suis Chef, Thursday at 9pm.
SUPER / VISUAL
Logo of Station mandatory
The concept must be linked to the promoted show
Visual branding of Advertiser
PERMITTED
Advertiser’s website and/or Facebook address, telephone number, business address
Must be part of a purchase of a full sponsorship of show or segment of show
NOT PERMITTED
No commercial offer or call to action inviting people to a sale price, special rebate, liquidation sale etc.

11. ASSOCIATION LINE-UP BILLBOARD – 15 sec. duration
Billboard promoting a group of shows or a group of themed shows, and in which the branding/imagery of the Advertiser is integrated harmoniously
Link with programing (based on Sation’s model)
The list of shows is provided by Groupe V Média
MARKET : Network
CONTENT
V.O. / AUDIO
During the Advertiser’s visual, mention of show’s name and the shows rendez-vous (based on Station’s model)
Mention of Advertiser’s name
ex. : XYZ script….
SUPER / VISUAL
Visual of product/packaging
Logo of Advertiser
PERMITTED
Advertiser’s web and/or Facebook address, telephone number or business address in super only
NOT PERMITTED
No commercial offer or call to action inviting people to a sale price, special rebate, liquidation sale etc.

12. ASSOCIATION LINE-UP BILLBOARD with COMMERCIAL OFFER – 15 sec. duration
Billboard promoting a group of shows or a group of themed shows, and in which the branding/imagery of the Advertiser is integrated harmoniously
The list of shows is provided by Groupe V Média
MARKET : Network
CONTENT
V.O. / AUDIO
During the Advertiser’s visual, mention of show’s name and the shows rendez-vous (based on Station’s model)
Product attributes
Tagline
ex. : Le show de Rousseau is powered by Toyota……Toyota, cars, tires and accessories.
SUPER / VISUAL
Visual of product/packaging
Logo of Advertiser
PERMITTED
Advertiser’s web and/or Facebook address, telephone number or business address in super only
Commercial offer or call to action in super only
NOT PERMITTED
No commercial offer or call to action inviting people to a sale price, special rebate, liquidation sale etc.

13. PARTNERSHIP BILLBOARD – 5 sec. duration
Billboard airing in-program time with special thanks to Advertiser for its product/service provided or given to the show
MARKET : Network
CONTENT
V.O. / AUDIO
Mention of thank you to Advertiser for their product or service provided
ex. : XYZ show wishes to thank Best Buy for their computer rentals.
SUPER / VISUAL
Product or service of Advertiser
Logo of Advertiser
PERMITTED
Stand alone logo with no visual of product
NOT PERMITTED
Does not apply

14. « EN MOUVEMENT » VIGNETTE – 30 sec. duration
Production and airing of a Vignette allowing businesses and organizations to promote an event of interest or relevant to. An on-the-shoulder cameraman attends the event to solely shoot miscellaneous pictures whether it be launches, grand openings, press conference, galas, charitable events or sporting events (golf, tournaments etc.), no interviews.
MARKET : Network and Selective
CONTENT
V.O. / AUDIO
Script to support and describe the event (21-22 secondes)
ex. : Last November 4 novembre dernier, a lucky family had a chance to spend one day at Chloe G. farm, a candidate of last season’s show of L’Amour est dans le pré, following a contest organized by the Farmers Union Association and Goupe V Média. The family gave a hand with the day to day chores on a farm and where able to learn more about the agricultural way of living and producing food.
The Farmers Union Association and Groupe V Média wished to congratulate the winning family of the contest ‘ One day at the farm’.
SUPER / VISUAL
Branded with Station’s visual/imagery (8 secondes)
Assembled montage from stock shot footage
PERMITTED
Website of Advertiser
NOT PERMITTED
Does not apply