1. USING INTERNET POSSIBILITIES E-tickets On-line pre-registration Social media

2. On-line registration, E-ticketing History - On-line registration for visitors from 2002 - E-tickets for exhibitors partners from 2008 (to exchange the printed exhibitor invitation bons) - On-line entry ticket buying from March 2010 (only in Hungary) Advantages - fast, comfortable, cost effective (decrease the post, printing and packaging cost) - well targeted marketing campagne from old registered visitor database - list of registered visitors as service for our exhibitors (still a project for Hungexpo) Disadvantages: - receiving mail box parameters may consider the confirmation e-mail as spam (5% by experience) - unreadable bar-code on the home printed ticket In any case, the registration is available on-line by the on-site team, so the entry is garanteed Practical details: - Developping and operating by our on-site IT supplier - Cooperation with the leader hungarian bank for on-line paying solution

3. Social media Utilities used by Hungexpo - video and photo sharing platforms (Youtube, Videa) and virtual social networks (Facebook, Iwiw) - target = visitor Main experiences about Facebook - 1st active Facebook appearance for Travel Show 2011 (3-6th March) -Profile done in February for sharing programmes, promoting guest co-event Himalaya Expo and for lottery -Last year sessions visitors invited via e-mail to join the page -700-800 fans at the begining -10 tickets/week drawn among who liked the page -1 all inclusive wellness week-end for 2 persons drawn among who sent the best holyday photos (1 week before opening the show) -About 5.000 fans at the show closing date - creation & operation cost: ~ 920 - external operator (creation, researches, draws), internal daily supervision BtoC in the futur - Facebook: - involve more the sales team to share every news and to follow an active discussion - change the supplier to be more active, more cost effective - 3 phases: intesive phase (opening-2months); constant communication (opening-1month); follow up (closing+1month) BtoB in the futur: - research to make about LinkedIn, Twitter, etc. use in Hungary and in the region - find the best way to communicate via new utilities with our BtoB visitors