1. How do you want to communicate your science?
Kristy Meyer
2e Creative
Experimental Biology 2012 *

2. About 2e Creative Marketing strategy, communications
Healthcare, Life Sciences, Personalized Medicine
2eCreative.com
Facebook.com/2eCreative
Twitter.com/2eCreative

3. Hello, my name is… Kristy Meyer 2e Creative – New Media Strategist
@kristy3m
Linkedin.com/in/kristymeyer

4. What Is Social Media Anyway?
It’s often defined by its tools
Facebook, Pinterest
Twitter
LinkedIn
YouTube
Blogs
It's actually is about connecting to other people

5. What is social media about?
It’s about Community
It’s about conversation *

6. Monitoring By monitoring social media you can:
Keep up with current events in your area of science
Get interdisciplinary – learn from scientists in other focus areas
Find opportunities for participation
Broaden your view
SocialMention.com - Free site
Trend watch
Bell weather
Engagement tool. *

7. Why do you do research?
(What’s YOUR Mission Statement?) *

8. My mission statement
Find seemingly impossible connections and unearth them for others.

9. What’s your mission statement?*

10. What type of research are you doing?*

11. Who needs to understand your research?*

12. How do you communicate scientific findings?*

13. Pieces of your communication style
Why do you do research?
What type of research are you doing?
Who needs to understand your research?
How do you communicate your findings?

14. Scientist communities
Mendeley
Research Gate
VIVO

15. Connected Scientists: Vivo
Vivoweb.org
Kristi Holmes – Wash U
Kristi Holmes *

16. A new kind of peer review*

17. Scientist Blogger Networks
DeepSea News
GenomesUnzipped

18. Trial By Blog
Can bacteria incorporate arsenic into their DNA? Ask Rosie Redfield→
Think about doing a Traditional ROI vs. Social Media ROI *

19. Trial By Blog
NASA paper claimes to find a bacterium that substitutes arsenic for phosphorus on its macromolecules and metabolites
=Alien Life on Earth *

20. Get Started... *

21. Choose a network
Twitter Facebook YouTube Linkedin Pinterest Google+ Scientist networks Tumblr Wordpress

22. For the Love of LinkedIn

23. For the Love of LinkedIn
Using groups, Biotech Divas