1. The SOCIOCULTURAL LEVEL OF ANALYSIS

2. ESSENTIAL QUESTIONS
To what extent is our behaviour determined by the society in which we live?
How do psychologists study the effect of sociocultural factors on human behaviour?
How does our social cognition influence our behaviour?

3. The sociocultural focuses on
Social and cultural forces outside the individual
Forces that shape every aspect of behaviour, from how we kiss, to what we and where we eat.

4. The sociocultural
Many underestimate the impact of other people, the social context, and cultural rules on nearly everything we do.
We are like fish that are unaware that they live in water, so obvious is water in their lives.
Sociocultural psychologists study the water – the social and cultural environment that people “swim” in every day

5. Social psychologists focus on social rules and roles, how groups affects attitudes and behaviour, why people obey authority, and how each of us is affected by other people.
Cultural psychologists examine how cultural rules and values – both explicit and implicit – affect people’s development, behaviour and feelings.