1. Business Analytics: Making Your Data Count
Eric Huggins
Associate Professor of Management
Fort Lewis College

2. Me BS in Applied Mathematic: Harvey Mudd College, 1991
PhD in Industrial and Operations Engineering: University of Michigan, 2002
Associate Professor of Management at Fort Lewis College (12 years)
Teach: Business Statistics, Operations Research, Project Management, Local Business, Business Analytics
Research: Supply Chain Management, Quantitative Analysis in Sports
11/12/2018
Business Analytics: Making Your Data Count. Eric Huggins

3. The SoBA at FLC
The School of Business Administration at Fort Lewis College at a glance:
700+ undergraduate business majors.
Offer all traditional business degrees.
New degree going through the curriculum process: Business Analytics.
Graduate program?
20+ faculty members.
Dedicated to teaching.
New MIS faculty member: Paul Clay
11/12/2018
Business Analytics: Making Your Data Count. Eric Huggins

4. What is Business Analytics?
Business Analytics is the scientific process of transforming data into insight for making better decisions. (INFORMS)
11/12/2018
Business Analytics: Making Your Data Count. Eric Huggins

5. A Rose by Any Other Name…
Business Intelligence
Big Data
Data Analytics
Data-Driven Decision-Making
Operations Research/Management Science/Industrial Engineering/Decision Sciences
11/12/2018
Business Analytics: Making Your Data Count. Eric Huggins

6. Three Things to Consider about Business Analytics (x3)
Data
OR/MS
Statistics
11/12/2018
Business Analytics: Making Your Data Count. Eric Huggins

7. Second Thing to Consider: Analytics
Descriptive Analytics encompasses the set of techniques that describe what has happened in the past.
Predictive Analytics consists of techniques that use models constructed from past data to predict the future or ascertain the impact of one variable on another.
Prescriptive Analytics indicate the best course of action to take.
Definitions taken from Essentials of Business Analytics by Camm, Cochran, Fry and Ohlmann
11/12/2018
Business Analytics: Making Your Data Count. Eric Huggins

8. Third Thing: Techniques
Decisions Analysis
Optimization
Simulation
11/12/2018
Business Analytics: Making Your Data Count. Eric Huggins

9. Business Analytics Class
Taught for the first time last Spring, scheduled again for this upcoming Spring.
24 students from varying backgrounds with varying interest levels.
Key: Student interest level soars when working with real data.
11/12/2018
Business Analytics: Making Your Data Count. Eric Huggins

10. Analytics for Local Companies
The students analyzed data from several local companies, including:
11/12/2018
Business Analytics: Making Your Data Count. Eric Huggins

11. Sample Result: Ska
11/12/2018
Business Analytics: Making Your Data Count. Eric Huggins

12. Sample Result: FLC
11/12/2018
Business Analytics: Making Your Data Count. Eric Huggins

13. Business Analytics Major
Q: Can it be done at a smaller school like the SoBA at FLC?
A: Yes, and it will look something like this:
SoBA Core
Required Courses:
Data Mining
Business Analytics
Three Electives
11/12/2018
Business Analytics: Making Your Data Count. Eric Huggins

14. Thank You! Business Analytics: Making Your Data Count. Eric Huggins
11/12/2018
Business Analytics: Making Your Data Count. Eric Huggins