1. Microsoft Publisher 2010 Illustrated Introductory
Improving A Design

2. Objectives Critique a publication Strengthen publication text
Rearrange elements
Modify objects
Refine a page
Experiment with design elements
Microsoft Office Publisher 2010 – Illustrated Introductory

3. Introduction
Design involves the selection, formatting, and placement of elements on a page, as well as coordinating the elements throughout all the pages
Microsoft Office Publisher 2010 – Illustrated Introductory

4. Critiquing a Publication
Take in all the elements
Text
Objects
Assess distractions
Decide what is important
Does the design achieve the goal?
Microsoft Office Publisher 2010 – Illustrated Introductory

5. Critiquing a publication (cont.)
Share the message
Assemble visual elements
Crop, delete, and rearrange objects
Utilize white space
Keep it simple
Minimize clutter
Don’t overuse effects
Microsoft Office Publisher 2010 – Illustrated Introductory

6. Critiquing a publication (cont.)
Microsoft Office Publisher 2010 – Illustrated Introductory

7. Strengthening Publication Text
A masthead is an arrangement of text and/or graphic elements that informs
Featured prominently
Rarely changes (except date and volume information)
Located on first page
A mask is an object designed to hide a specific area
Microsoft Office Publisher 2010 – Illustrated Introductory

8. Strengthening Publication Text (cont.)
Microsoft Office Publisher 2010 – Illustrated Introductory

9. Rearranging Elements Arrange elements to best convey the message
Optical center is the point around which all objects on the page are balanced
Microsoft Office Publisher 2010 – Illustrated Introductory

10. Rearranging Elements (cont.)
Microsoft Office Publisher 2010 – Illustrated Introductory

11. Modifying Objects Position objects around the optical center
In a symmetrically balanced page, objects are placed equally on either side of an imaginary vertical line
An asymmetrical balanced page uses white space to balance positioned objects
More dynamic and informal design
Microsoft Office Publisher 2010 – Illustrated Introductory

12. Modifying Objects (cont.)
Microsoft Office Publisher 2010 – Illustrated Introductory

13. Refining a Page
Use objects and formatting to add visual interest to elements
Microsoft Office Publisher 2010 – Illustrated Introductory

14. Experimenting with Design Elements
Use design elements that enhance the story
Avoid distractions
Experiment with different layouts and elements
Microsoft Office Publisher 2010 – Illustrated Introductory

15. Experimenting with Design Elements (cont.)
Microsoft Office Publisher 2010 – Illustrated Introductory

16. Using contrast to add emphasis
Use contrasting elements to make certain graphic objects stand out
Create contrast by
Changing the sizes of objects
Varying object weights
Altering the position of an object
Drawing attention-getting shapes or a colorful box behind and object to make it stand out (also called matte)
Adding carefully selected colors that emphasize the object
Microsoft Office Publisher 2010 – Illustrated Introductory

17. Summary Critique a publication Strengthen publication text
Rearrange elements
Modify objects
Refine a page
Experiment with design elements
Microsoft Office Publisher 2010 – Illustrated Introductory