1. More4
Quarterly Update
Q2 2018

2. More4 Highlights
More4 reaches more ABC1 Adults per month than Sky 1 and ITV4
More4 continues to perform strongly amongst ABC1 Adults, taking a 1.1% Share of the audience during Q2
More4 has an impressive ABC1 profile of 47%, which is higher than ITV1, ITV2, ITV3, Channel 5 and 5Star
More4 reaches more Adults daily than The Times, The Guardian
No.1 rating programme for ABC1 Adults on More4 this quarter was an episode of The Good Fight
Sources: BARB/Advantedge Q2 2018, GB TGI, 04/17-03/18

3. Audience Insight

4. More4 profiles an older, upmarket female audience
Source: BARB/Advantedge, Q Profile base=All adults.

5. More4 reaches more ABC1 Adults on a monthly & weekly basis than ITV3 and ITV4
Source: BARB/Advantedge Q , reach condition = 3 consecutive mins. ABC1 Adults.

6. Average Daily Reach/AIR (Adults)
More4 reaches more adults than The Times, The Guardian and the i
Average Daily Reach/AIR (Adults)
(000’s)
Source: BARB/Advantedge, Q reach condition= 3 consecutive mins. GB TGI 04/17-03/18

7. Highest Rating Programmes
ABC1 Adults
Programme Title
000’s 1
THE GOOD FIGHT
374 2
BUILDING GIANTS
328 3
THE YORKSHIRES DALES AND I
300 4
24 HOURS IN A&E
248 5
BUILDING THE DREAM
245 6
OUTLANDER
222 7
GUY MARTIN’S SPITFIRE
221 8
MY FLOATING HOME
203 9
FOUR IN A BED
186 10
EMERGENCY HELICOPTER MEDICS
182
Source: BARB/Advantedge, Q2 2018, Highest occurring prog. title

8. Highest Converting Programmes
ABC1 Adults
Programme Title
Index 1
KIRSTIE’S VINTAGE GEMS
175 2
RIVER COTTAGE BITES
153 3
BUILDING GIANTS
127 4
QUEEN VICTORIA’S LAST LOVE
125 5
UGLY HOUSE TO LOVELY HOUSE 6
BUILDING THE DREAM
122 7
THE TALLEST TOWER
121 8
LEE MACK: HIT THE ROAD MACK
120 9
KIRSTIE AND PHIL’S LOVE IT OR LIST IT 10
THE UNDATEABLES
117
Source: BARB/Advantedge, Q2 2018, indexed against all adults, Highest occurring prog. Title.

9. More4 viewers are commercially receptive
Are commercially receptive, saying they tend to buy products from companies who sponsor TV programmes (Index 211), and say TV adverts are the types of ads they find the most useful in helping make a purchasing decision (Index 123)
An image conscious group, they are 42% more likely to say they like to stand out from the crowd, 6% more likely to say they have a very good sense of style and 14% more likely to say they enjoy shopping for clothes.
See themselves as influencers and early adopters, saying they buy new products before most of their friends (index= 143) and that they love buying new gadgets and appliances (index= 107).
Source: GB TGI 04/17-03/18 base = all adults, viewers defined as all adults who state M4 as 1st favourite channel.