1. More4
Quarterly Update
Q4 2017

2. More4 Highlights
More4 reaches more ABC1 Adults than Sky 1, ITV3 and ITV 4
More4 continues to perform strongly amongst ABC1 Adults, taking a 1.1% Share of the audience during Q4
More4 has an impressive ABC1 profile of 46%, which is higher than ITV1, ITV2, ITV3, Channel 5 and 5Star
More4 reaches more Adults daily than The Times, The Guardian and i (Newspaper)
No.1 rating programme for ABC1 Adults on More this quarter was David Jason’s Secret Service followed by Outlander.
Sources: BARB/Advantedge Q4 2017, GB TGI, 10/16-09/17

3. Audience Insight

4. More4 profiles an older, upmarket female audience
Source: BARB/Advantedge, Q Profile base=All adults.

5. More4 reaches more ABC1 Adults on a monthly & weekly basis than ITV3 and ITV4
Source: BARB/Advantedge Q , reach condition = 3 consecutive mins. ABC1 Adults.

6. Average Daily Reach/AIR (Adults)
More4 reaches more adults than The Times, The Guardian, and i (Newspaper)
Average Daily Reach/AIR (Adults)
(000’s)
Source: BARB/Advantedge, Q reach condition= 3 consecutive mins. GB TGI (10/16-09/17)

7. Highest Rating Programmes
ABC1 Adults
Programme Title
000’s 1
DAVID JASON'S SECRET SERVICE
340 2
OUTLANDER
320 3
PENELOPE KEITH'S COASTAL VILLAGES
257 4
SARAH MILLICAN: THROUGHLY MODERN MILLICA
234 5
FATHER TED XMAS SPECIAL
230 6
RICHARD WILSON'S HIGHLAND FLING
212 7
GREAT CANAL JOURNEYS 8
999: ON THE FRONTLINE
210 9
GRAND DESIGNS
198 10
FILM: THE GREEN MILE (1999)
192
Source: BARB/Advantedge, Q4 2017, Highest occurring prog. title

8. Highest Converting Programmes
ABC1 Adults
Programme Title
Index 1
FILM: LAST VEGAS (2013)
125 2
PROFESSOR T
123 3
RICHARD III: THE PRINCES IN THE TOWER
118 4
THE WORLD'S MOST EXPENSIVE TOYS
117 5
THE ROYAL HOUSE OF WINDSOR 6
WALKS WITH MY DOG
116 7
FILM: ROBIN HOOD (2010)
113 8
THE CROSSRAIL DISCOVERY: LONDON'S LOST G 9
JAMIE'S NIGHT BEFORE CHRISTMAS
111 10
FILM: LES MISERABLES (2012)
110
Source: BARB/Advantedge, Q4 2017, indexed against all adults, Highest occurring prog. Title.

9. More4 viewers are commercially receptive
Are commercially receptive, saying they tend to buy products f5rom companies whi sponsor TV programmes (Index 154), and say TV adverts are the types of ads they find the most useful in helping make a purchasing decision (Index 139)
An image conscious group, they are 33% more likely to say they take great pleasure in looking after their appearance, 17% more likely to say they shop at the best outlets,” and 5% more likely to say it’s important to them they look well dressed.
See themselves as influencers and early adopters, saying they buy new products before most of their friends (index= 14) and that they love buying new gadgets and appliances (index= 110).
Source: GB TGI Oct 2016 – Sep 2017 base = all adults, viewers defined as all adults who state M4 as 1st favourite channel.