1. National Radio Channels
PPM measurement March 2018

2. Background
This overview describes the development of radio broadcasting at national levels with updated figures from March The Norwegian Media Authority has composed this overview based on figures received from Kantar Media.
Kantar Media is the provider of official radio figures at the national level in Norway. The PPM* measurements are conducted electronically using a national representative panel (Media Panel). The Media Panel consists of people using PPM equipment. These figures are reported weekly: (Source: Kantar Media)
*PPM (Portable People Meter) – Measuring device that measures the exposure or listening to given radio channels.

3. Definitions
Daily coverage: The population share who have listened to a given radio service during an average day.
Listening time: Daily time spent among listeners on a given radio service during an average day.
Market share: Share of time spent on different radio channels/radio groups.

4. Radio channels in the PPM measurements
NRK
P4 Group
Bauer Media
The Big Five
NRK P1
NRK P2
NRK P3 P4
Radio Norge
Other national
NRK Alltid Nyheter
P8 Pop
NRK mP3
NRJ
NRK Sport
Others P4 (i.a. P9 and P10)
NRK Klassisk
Kiss
NRK P13
Radio Rock
NRK P1+
Norsk Pop
P5 Hits
Radio Topp 40
P6 Rock
Radio Vinyl
P7 Klem
Others Bauer Media (P24-7 Mix and Radio 1)

5. Daily Coverage

6. Development per year from 2014 to 2018
DAILY COVERAGE
Development per year from 2014 to 2018
Source: Kantar Media/Norsk Gallup. The official national listening figures from the electronic measurements (PPM). All weekdays. Population 12+

7. Stable development. Marginal growth in 2018
DAILY COVERAGE
Stable development. Marginal growth in 2018
Source: Kantar Media/Norsk Gallup. The official national listening figures from the electronic measurements (PPM). All weekdays. Population 12+

8. Steady development in 2018 DAILY COVERAGE
Source: Kantar Media/Norsk Gallup. The official national listening figures from the electronic measurements (PPM). All weekdays. Population 12+

9. NRK increases since January. Otherwise stable
DAILY COVERAGE
NRK increases since January. Otherwise stable
Source: Kantar Media/Norsk Gallup. The official national listening figures from the electronic measurements (PPM). All weekdays. Population 12+

10. Status March 2018 DAILY COVERAGE
Source: Kantar Media/Norsk Gallup. The official national listening figures from the electronic measurements (PPM). All weekdays. Population 12+

11. Top 10 – February 2018 vs. March 2018 DAILY COVERAGE
Source: Kantar Media/Norsk Gallup. The official national listening figures from the electronic measurements (PPM). All weekdays. Population 12+

12. 2016 versus 2017 and March 2018 DAILY COVERAGE
Source: Kantar Media/Norsk Gallup. The official national listening figures from the electronic measurements (PPM). All weekdays. Population 12+

13. Listening time

14. Yearly development from 2014 to 2018
LISTENING TIME
Yearly development from 2014 to 2018
Source: Kantar Media/Norsk Gallup. The official national listening figures from the electronic measurements (PPM). All weekdays. Population 12+

15. 3 minutes back so far in 2018 8 minutes gone since January 2017
LISTENING TIME
3 minutes back so far in minutes gone since January 2017
Source: Kantar Media/Norsk Gallup. The official national listening figures from the electronic measurements (PPM). All weekdays. Population 12+

16. Increased listening for both groups since January
LISTENING TIME
Increased listening for both groups since January
Source: Kantar Media/Norsk Gallup. The official national listening figures from the electronic measurements (PPM). All weekdays. Population 12+

17. Increase for NRK and P4 in 2018
LISTENING TIME
Increase for NRK and P4 in 2018
Source: Kantar Media/Norsk Gallup. The official national listening figures from the electronic measurements (PPM). All weekdays. Population 12+

18. Status March 2018 LISTENING TIME
Source: Kantar Media/Norsk Gallup. The official national listening figures from the electronic measurements (PPM). All weekdays. Population 12+

19. 2016 vs. 2017 and March 2018 LISTENING TIME
Source: Kantar Media/Norsk Gallup. The official national listening figures from the electronic measurements (PPM). All weekdays. Population 12+

20. Market share

21. Commercial channels marginally wins terrain against NRK in 2018
MARKET SHARE
Commercial channels marginally wins terrain against NRK in 2018
Source: Kantar Media/Norsk Gallup. The official national listening figures from the electronic measurements (PPM). All weekdays. Population 12+

22. Radio groups MARKET SHARE
Source: Kantar Media/Norsk Gallup. The official national listening figures from the electronic measurements (PPM). All weekdays. Population 12+

23. Traditional channels versus new channels
MARKET SHARE
Traditional channels versus new channels
Source: Kantar Media/Norsk Gallup. The official national listening figures from the electronic measurements (PPM). All weekdays. Population 12+

24. Local radio

25. Background
Listening figures for local radio stations are found in the Forbruker & Media survey. This survey measures radio listening at regional and local level. The survey is made quarterly by Kantar Media and the method used is CATI*.
The Forbruker & Media survey represents official listening figures for Norwegian local radios and for national channels locally.
Listening figures for local radio Q were published by the Norwegian Media Authority in January ( rapport-cati-q pdf). The NMA refers to this report for listening figures for local radio. Figures for local radio Q will be published around the 20th of April 2018.
*CATI (Computer-Assisted Telephone Interviewing) – Information is gathered through telephone interviews based on a fixed questionnaire.

26. Listener figures in thousands1/2
LOCAL RADIO – DAILY COVERAGE
Listener figures in thousands1/2
Source: Statusrapport for radiolytting 2017 – Kvartal Kantar Media.

27. Listener figures in thousands 2/2
LOCAL RADIO – DAILY COVERAGE
Listener figures in thousands 2/2
Source: Statusrapport for radiolytting 2017 – Kvartal Kantar Media.