1. Nudging Students to Gain Global Competencies How MyWorldAbroad created a NUDGING PLAN ! by Jean-Marc Hachey & Claire Seringhaus for MyWorldAbroad
Slide show to facilitate discussion about MyWorldAbroad’s nudging approach
Outline:
What is NUDGING THEORY? (slides 2 to 4)
How to create a NUDGING PLAN (slide 5)
What content to include (slides 6 to 8)
The Go Abroad Cycle: target students who are going abroad (slides 9 to 13)
The School Year Cycle: target ALL students to motivate and learn (slides 14 to 15)
Two NUDGING PLATFORMS at MyWorldAbroad (slide 16)
The Global Nudge Newsletter: 12 issues per year (slides 17 to 19)
Social Media Campaigns: messages in a year-long campaign (slides 20 to 21)
DISCUSSION EXERCISE (slide 22)

2. WHAT IS NUDGING THEORY? OBJECTIVE: Nudging Students To Gain Global Competencies
Taking a fresh approach to how students receive & process information about studying abroad:
Nudging theory is based on indirect encouragement and enablement of behavior
Concerns the design of purposeful choices to influence decisions students make
Messaging is based on actual way students think & reality of their busy lives on campus

3. WHAT IS NUDGING THEORY? OBJECTIVE: Nudging Students To Gain Global Competencies
Advisors take a more nuanced approach using social media to impact student behavior
Nudging is a means of simplifying how advisors reach students in timely fashion
Timed to incrementally keep students on task

4. Each series of messages culminates in changed behavior
WHAT IS NUDGING THEORY? OBJECTIVE: Nudging Students To Gain Global Competencies
Each series of messages culminates in changed behavior
Impacts thinking process
Awareness of decision-steps
Timely response to deadlines & expectations regarding academic goals

5. How MyWorldAbroad created a NUDGING PLAN !

6. encourage students to study abroad
Nudging Students to Gain Global Competencies NUDGING OBJECTIVES (in terms of learning)
encourage students to study abroad
build global awareness & cross-cultural skills
maximize the career value of their international experiences

7. Nudging Students to Gain Global Competencies TARGET AUDIENCES
First year students, first generation students, diversity students.
Students who have never been abroad.
Students who have expressed interest in going abroad, or are taking international courses.
Students who are in the pipeline for going abroad (before during and after).
All the above

8. NUDGING ABOUT SPECIFIC KNOWLEDGE AREAS
Cross-cultural Advice
(includes travel advice)
Career Advice
(before during and after going abroad)
Program Information
INTERNATIONAL SKILLS
Your International IQ
Skills for Succeeding Abroad
Culture Shock
How to Be an Ethical International Volunteer
Women's Safety Abroad
The North American Identity in the International Workplace
Re-entry Shock
TRAVEL
Travel Advice
Budget Advice
Broad Advice on Go Abroad Options
BEFORE & DURING GOING ABROAD
The Go Abroad Application Process
How to MAXIMIZE the Career Value of Study Abroad
Career-boosting Strategies While Studying Abroad
Apply for an Internship Without Having Traveled Abroad
How to Survive Your First International Internship
Job Hunting While Abroad
ADVANCED ADVICE (BEFORE & AFTER GOING ABROAD)
The Ideal International Profile
Debunking the Myths about International Work
LinkedIn: Creating A Standout Student Profile
Social Media for Career Success
Marketing Your International Experience to Employers
Selling Your International Skills With an Elevator Pitch
International Resumes Are Different
Interviewing for an International Job
Specific for each school

9. TWO APPROACHES FOR SHARING INFORMATION FOR NUDGING STUDENTS TO GAIN GLOBAL COMPETENCIES
The Go Abroad Cycle: TARGET AUDIENCE: Students who are in the pipeline for going abroad (before during and after).
The School Year Cycle TARGET AUDIENCE: All Students.
First year students, first generation students, diversity students.
Students who have never been broad.
Students who have expressed interest in going abroad, or are taking international courses.
Students who are in the pipeline for going abroad (before during and after).

10. The GO ABROAD CYCLE (when to send out nudging messages)
This graph is used for setting targets and charting key decision points.

11. The GO ABROAD CYCLE graph is used for setting targets and charting key decision points..
BEFORE, DURING, AFTER
155 Messages
50% each for Cross-cultural & Career Advice
Before = 47% of messages, During = 22%, After 31%
Career training
Confirmation of Pre-departure Career Plan
student while abroad to confirm Career Plan
2nd reminder to confirm Career Plan
Selling your international skills to employers

14. The SCHOOL YEAR CYCLE (When to send out Nudging Messages)
This graph is used for setting targets & managing types of messages to a wide body of students.

15. Summer Vacation (DELIMA?)
50% each for Cross-cultural & Career Advice
Fall = 41% -Winter = 45% -Summer = 14%
The SCHOOL YEAR CYCLE graph is used for setting targets & managing types of messages to a wide body of students..
SCHOOL YEAR CYCLE
TWO BIG THEMES: FALL = Cross-Cultural Advice
TWO BIG THEMES: WINTER = Career Advice

16. Two nudging platforms at MyWorldAbroad (1) The Global Nudge Newsletter (12 issues per year) (2) Social Media Campaigns ( messages/year-long plan)

17. Monthly THEMES for newsletter & social media
AUG
Set Your International Goals: NOW is the time to make plans!
SEPT
Back to school is here! Are you thinking globally?
OCT
Dare to Dream: Study Abroad & Change Your Life!
NOV
Look in the Mirror & See Your International Self
DEC
The Joys & Challenges of Going Abroad
JAN
Wishing You A Year of Cross-Cultural Excellence!
FEB
Languages: They’re international skills too!
MARCH
Spring Break, Summers Abroad & More
APRIL
So, You Want an International Job
MAY
Boost Your Career While You’re Traveling
JUNE
Let’s Look Back At Your International Year
JULY
Peer-to-peer Global Learning!

18. The Global Nudge Newsletter brings together training materials for Nudging (paper, PDF, HTML, quizzes)

20. Nudging Students to Gain Global Competencies Social media CAMPAIGNS ( message in year-long plan)

22. Discussion Exercise
Discuss your reaction to the nudging process of messaging to students.
Have you found students respond more favorably to a Newsletter or to social media?
Comment on the value of the Go Abroad Cycle or School Year Cycle:
Do you see value in altering messages and volume at different times?
What are the strengths and weaknesses of this methodology in managing the nudging messages?
Which cycle would you choose (Go Abroad Cycle or School Year Cycle)?
Are messaging objectives different in the Career Office or Study Abroad office?