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Chapter 5 Electronic Commerce | Payment Methods

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1 Chapter 5 Electronic Commerce | Payment Methods
Source: E-Commerce by K.C Laudon Organize by - Qasim Rafique System Analyst (Hailey College of Commerce | University of the Punjab

2 E-Commerce Payment Methods
Cash On Delivery Advance Payment Check Payment Branchless Banking Payments Internet Banking Stored Value Payment Systems Credit Card Payments Online stored value systems Digital Wallet Wireless Payment Systems Electronic Billing Presentment and Payment (EBPP) Copyright © 2010 Pearson Education, Inc.

3 Advance Payment For more expensive purchases, the seller may require you to make an advance payment before he will dispatch the product. In this case, the advance payment has to be made to the seller’s bank account. Upon receiving the payment, the seller will dispatch the product and the remaining amount has to be paid once you have received the item. Example: kaymu.pk Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

4 Check Payment Funds transferred directly via a signed draft or check from a consumer’s checking account to a merchant or other individual. For Example: tcsconnect.com accept …. Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

5 Branchless Banking Payments
Branchless banking is a payment strategy used for accepting payments without relying on bank branches. For example tcsconnect.com accept payments through Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

6 Internet Banking Payments
Online banking is also known as "Internet banking" or "Web banking”. Accept Payments through Internet Banking such tcsconnect.com Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

7 Stored Value Payment Systems
Accounts created by depositing funds into an account and from which funds are paid out or withdrawn as needed Examples: Debit cards, PSO Cards, Phone prepaid cards, smart cards Debit cards: Immediately debit a card holder account. Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

8 Credit Card Payments A credit card represents an account that extends credit to consumers, permits consumers to purchase items while deferring (postpone) payments. Credit card associations or CCN such as Visa and MasterCard are organizations that set the standards for the banks that issue the credit cards. The banks (issuing banks) are the institutions that actually issue the cards, process the transactions, receive and calculate the payments, and charge and receive the interest. Third party processing centers (Payment Processors)or clearinghouses usually handle verification of accounts and balances. On E-Commerce website SSL is required for accepting CC payments Example: HBL Credit Card Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

9 How Online Credit Cards Work
Parties Involve in Credit Card Transaction Customer Customer Bank Merchant Merchant Bank Payment Gateway Payment Processor Credit Card Network Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

10 Authorization Process
Merchant Receives Payment Information The first step involved in a transaction is the acceptance of credit card information by a merchant as a means of payment for products or services. The merchant can receive this payment through such methods as an Retail via ecommerce website shopping cart software, Wireless Retail via Mobile Phone, Retail via Software, Retail via Terminal. Merchant Requests Authorization Once the merchant receives the credit card, an authorization must be given for the funds to be properly held for the merchant. This authorization request is performed by the “gateway” or “point-of-sale” terminal which requests an authorization (through Payment Process & CCN) from the issuing bank of the credit card. Cardholders Bank Gives Authorization If the card is approved, meaning the account is in good standing and their is sufficient credit available, the Card Issuing Bank generates an authorization code. The code is sent back through the gateway or point-of-sale terminal. This authorization, along with other security verification such as address verification (AVS) and card ID Verification (CVV), is communicated back to the merchant. Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

11 Settlement Process Settlement of Transaction Upon completion of the transaction and transfer of goods or services, the merchant must settle the transaction in order to complete the sale and initiate the transfer of funds from the consumer's credit card account to the merchant's account. Most retail merchants will Authorize and Settle the transaction in one step. Many online merchants will use a two-step process, authorize first, then make sure the product is in stock, calculate shipping and then, settle the transaction. "Batching Out“ All of the days transactions are then sent to the Merchant Processing Bank. Using the Authorization Codes and the Credit Card number, the transactions are sent to the corresponding Card Issuing Bank for payment. Transfer of Funds The Card Issuing Bank verifies the Authorization Code and deducts the funds from the Cardholders Account and initiates a transfer of funds to the Merchant Processing Bank. Merchant Deposit Upon verification from the issuing bank, approximately days after the transaction, funds are transfered to the Merchant's hometown deposit account. Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

12 Payment Gateway Example
Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

13 Online Stored Value System
Online stored value systems allow customers to make instantaneous payments to various merchants contingent on the value they have stored in the system. One of the most prominent examples of an online stored value system would be PayPal. PayPal works by linking the user’s online account with a credit, debit or checking account that he/she currently possesses. When a transaction is processed, PayPal automatically debits the user’s account and credits the merchant’s account, without having to transfer any sensitive customer credit information.  Other Examples Alert Pay Web Money 2Checkout Google Checkout Payza Sage Pay Dwolla Open Pay Go cardless Net Banx Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

14 Digital Wallet Digital wallets strive to imitate the functionality of one’s everyday wallet. It strives to provide:  The means to store and transfer value The means to provide identification and authentication via encryption or certification Security for the transaction process between merchant and consumer Digital wallets make paying for purchases over the Web more efficient by eliminating the need for shoppers to enter their address and credit card information repeatedly each time they buy something. A few examples of digital wallets are MSN wallet and Google’s Checkout. Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

15 Wireless Payment Systems
Mean payments through wireless devices such as mobiles. Use of mobile handsets as payment devices well-established in Europe, Japan and South Korea. Japanese mobile payment systems E-money (stored value) , Mobile debit cards ,Mobile credit cards Japanese cell phones act like mobile wallets, containing a variety of payment mechanisms. Also Consumers can pay merchants by simply waving the cell phone at a merchants payment device that accept payments. Because Japanese cell phones can act as bar code reader. Copyright © 2010 Pearson Education, Inc.

16 Copyright © 2010 Pearson Education, Inc.

17 Copyright © 2010 Pearson Education, Inc.

18 Electronic Billing Presentment and Payment (EBPP)
Electronic billing presentment and payment systems EBPPS are used for paying routine monthly bills. They enable users to view their bills electronically and pay them through electronic fund transfers from bank or credit card accounts. These services support payment for online and physical store purchases of goods or services after the purchase has taken place. They notify purchasers about bills that are due, present the bills, and process the payments. Companies implementing a biller – direct system can either develop their own system in-house, install a system acquired from a third-party (outsource) EBPP software vendor or by other mean such as from Application Service Provider. Copyright © 2010 Pearson Education, Inc.

19 Copyright © 2010 Pearson Education, Inc.

20 Two competing EBPP business models:
Biller-direct (dominant model) Model The biller – direct system was originally created by utility companies that send millions fo bills each month. Their purpose is to make it easier for their customers to pay their utility bills routinely online. Today, telephone and credit card companies also often offer this service, as well as number of individual stores (such as in USA). Consolidator Model In this model, a third party, such as a financial institution (banks) or portal, aggregates all bills for consumers and ideally permits on – stop bill payment. Financial institutions have been more successful than portals (such as Yahoo! Bill Pay) in attracting online bill payers. There are two types of Consolidators i. Think Consolidator In thick consolidation, both the bill summary and bill detail are stored at the consolidator's site. ii. Thin Consolidator In thin Consolidation , only the summary bill information is available, and the consumer must click on a link to access a detailed bill that is stored at another location, such as the biller’s site or elsewhere. Copyright © 2010 Pearson Education, Inc.

21 Biller’s Direct Model Copyright © 2010 Pearson Education, Inc.

22 Consolidator Model Copyright © 2010 Pearson Education, Inc.

23 The consolidator Model faces several challenges.
For billers, using the consolidator model means an increased time lag between billing an payment, and also inserts an intermediary b/w the company and its customer. For consumers, security continues to be major issue. Most consumers are unwilling to pay any kind of fee to pay bills online, and many are concerned about sharing personal financial information with non – financial institutions. Today more and more banks are offering online bill payment free to some or all of their customers as an enticement. Copyright © 2010 Pearson Education, Inc.


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