1. Training Deck – Website Development

2. WEBSITE PRESENCE 7 6 5 4 3 2 1 AWARENESS SOCIAL CONSIDERATION SEARCH
FOUNDATION OF ANY STRATEGY 7 6 5 4 3 2 1
AWARENESS
CONSIDERATION
PREFERENCE
PURCHASE
LOYALTY
ADVOCACY
SOCIAL
SEARCH
DISPLAY
WEBSITE

3. TRENDS
WHY HAVING A WEBSITE IS CRITICAL
By 2017, 60% of all U.S. retail sales will involve the Internet in some way, either as a direct e-Commerce transaction or as part of a shopper’s research on a laptop or mobile device (Forrester Research Inc)
78 Percent Of Local-Mobile Searches Result In Offline Purchases (ComScore)
Mobile commerce will account for 24.4% of overall ecommerce revenues by the end of 2017 (ABI Research)
60%
78%
24.4%

4. THINK MOBILE FIRST
IMPORTANCE OF MOBILE
Smartphone purchase trends
IN 2015 GOOGLE STARTED FACTORING MOBILE-FRIENDLY WEBSITES AS PART OF SEARCH RANKINGS
Now, more than ever, it’s important to have a mobile friendly or responsive website
Source: the consumer barometer survey 2015

5. RESPONSIVE WEBSITES Website - desktop Website - tablet
HOW TO TEST IF A WEBSITE IS RESPONSIVE
Website - desktop
Website - tablet
Website - mobile
Responsive website accessed on desktop
Reduce your browser window. You will notice the page gets smaller and re-formats itself.
Reduce your browser window even further. You will notice the menu has changed and the content reformats and stacks itself automatically.

6. BENEFITS OF HAVING A WEBSITE
CENTER OF ADVERTISING: a WEBSITE IS THE CENTER OF AN ONLINE PRESENCE. ADVERTISING A BUSINESS IN TRADITIONAL OR DIGITAL PLATFORMS SHOULD ALWAYS REFER TO THE CLIENT’S WEBSITE FOR MAXIMUM EXPOSURE.
Visibility: CONSUMERS RESEARCH PRIOR TO STEPPING FOOT IN STORE. Even if THEY’VE heard about A BUSINESS, they may want to carry out research online first.
Accessibility: A website is ACCESSABLE 24/7. CUSTOMERS can visit A BUSINESSE’S site for support or information about new and upcoming products and services AT THEIR CONVENIENCE.
Sales: Potential customers are not restricted to business hours. Instead, they can go online to research, shop, inquire and/or purchase.

7. IDENTIFYING PROSPECTS
WEBSITE DESIGN AND DEVELOPMENT
DOES THE CUSTOMER HAVE A WEBSITE?
does THE WEBSITE LOOK ASETHICIALLY APPEALING? DOES IT REFLECT THEIR STORE OR BRAND?
IS THE WEBSITE MOBILE OPTIMIZIED OR RESPONSIVE?
CAN THE WEBSITE BE FOUND WHEN DOING SEARCHES RELATED TO THEIR BUSINESS?
IS THE WEBSITE UPDATED? ARE THE CURRENT MARKETING MATERIALS/PROMOTIONS ON THE WEBSITE?
DOES THE WEBSITE HAVE STRONG AND EASY TO FIND CALL TO ACTIONS?

8. THE LARGER OPPORTUNITY
BUILDING AUDIENCE AROUND A WEBSITE 7 6 5 4 3 2 1
A new website needs audience
display
search
Targeted display
social
video
seo
targeted
high impact
+ more
we do it all!
SOCIAL
SEARCH
DISPLAY
WEBSITE

9. WHY US FOR WEBSITE DEVELOPMENT?
High quality development and design work
Experienced team with over 800 websites live today across many industries
COMPETITIVELY PRICED
MONTHLY HOSTING AND UPDATES OFFERED
GOOGLE ANALYTICS INSTALLATION
SEARCH ENGINE REGISTRATION
ALL WEBSITES BUILT IN RESPONSIVE DESIGN
STANDARD SEO PRACTICES IMPLEMENTED DURING DEVELOPMENT

10. CUSTOM FEATURES AVAILABLE
WEBSITE DESIGN AND DEVELOPMENT
CUSTOM FEATURES THAT NEED QUOTING MAY INCLUDE:
Customer appointment scheduler
capture and communication
Restaurant reservation system
Ecommerce capability
Inventory management
Online chat
Integrated social media streaming
Job postings
Online catalogues
Breaking News, Weather, etc.
Google Maps Integration
QUICK LINKS
CUSTOM QUOTE FORM
CUSTOM FEATURES
EXAMPLES OF CUSTOM ELEMENTS
WEBSITES WE'VE BUILT

11. WEBSITE DESIGN & DEVELOPMENT
OUR PORTFOLIO
View our portfolio at:
Custom Elements examples:

12. WEBSITE DESIGN AND DEVELOPMENT
SAMPLE SITES
Custom Sites:
- Ecommerce / Page Count
- Inventory
- Page Count
- Page Count / Calendar / Class Registrations, Donations
Ag Sites:

13. BASIC WEBSITE DESIGN SERVICES
5 OR 10 PAGE STANDARD WEBSITES
On-Site features included
Responsive mobile ready site built to the customer’s design preferences
multi media options: video player, audio files/audio file player, photo galleries, PDF file downloads and embeddable HTML widgets (such as Twitter feed)
Form options include: contact forms, RSVP, online survey and request for information
Hosting & Support features
Sites are hosted with enterprise grade provider WP ENgine
Monthly hosting and updating – 5 updates or one hour of work monthly
Technical support via phone or available during business hours
Read-only access of analytics to customers or reps available by request
Behind The Scene features
Search Engine Registration with Google and Bing
On-page search engine optimization - Page titles, meta-tags, meta-descriptions, image alt-tags and keyword-based content
If your customer requires anything more than the basic services listed above, please request a custom quote here:

14. STANDARD OR CUSTOM SITE?
WEBSITE DESIGN AND DEVELOPMENT
Any site with more than 10 pages
Anything where there is inventory or products with their own page. For example, (TractorHouse, ARI Dealer Solutions, other platforms)
Any Ecommerce website that has payment processing
Any website with a product feed or integration with a third-party - Real estate sites with MLS listings, or product searches such as:
If unsure, it’s always best to ask if a custom quote is needed:

15. WEBSITE QUOTING PROCESS
WEBSITE DESIGN AND DEVELOPMENT
Identify main goals of the site, customer’s budget, approximate number of pages, and any other services needed (eCommerce, Inventory feeds). KNOWING THE CUSTOMER’S Budget is very important
Submit the custom quote request at:
Our team will reach out to Sales Rep with questions to ensure we have all of the necessary information
Please allow hours for quote to be delivered
If more detail is necessary to complete the quote, a call will be scheduled with the customer
Other Services:
Content Creation ranges from $600+ and does require a custom quote (editing existing or writing new content):
Logo Creation ranges from $ If the customer doesn’t have a logo, we would add their name in text at the top of the new website build:

16. WEBSITE BUILD TIMELINES
WEBSITE DESIGN AND DEVELOPMENT
5 Page Website: Weeks from Kickoff Call
10 Page Website: Weeks from Kickoff Call
Custom Website: Timeline provided in quote
Key points to remember:
Your customer needs to be involved to drive the design of the site
In order to hold the customer’s place in the queue all information must be received no later than 2 weeks before the delivery date
Site is built initially in WordPress and not a mockup - When we deliver the first view of the site, it will be a mostly functional site

17. MINIMUM DETAIL REQUIRED TO BEGIN THE BUILD
WEBSITE DESIGN AND DEVELOPMENT
Customer’s Logo
Site Map
Content

18. SEO STANDARD OFFERING (SEO FRIENDLY SITES)
WEBSITE DESIGN AND DEVELOPMENT
Add Google Analytics code. Transfer GA code from previous website if it is present
Alt-tags for every photo (following best practices)
Titles for every photo (following best practices)
Custom Page Titles (following best practices, characters is ideal)
Custom Page Descriptions (following best practices, 150 and 160 characters is ideal)
Inter-linking –link, where possible, to other pages of site. This can be done in sidebar, footer, homepage columns / icons, and / or content itself
Create XML Sitemap and install on website and on Google Webmaster tools
Submit site to Google’s index directly Submit site to Bing’s index directly
Footer – Contact information with geo-tag
Add 301 redirects for all pages of websites that we redesign to retain link authority
Anything that is more in-depth than our standard SEO requires a custom quote from Amplified SEO

19. QUESTIONS. Sales: Contact Adriane Morris Adriane. morris@lee
QUESTIONS? Sales: Contact Adriane Morris Fulfillment: Contact Jake Henneman