1. Digital Strategy: 2018 filter set
Let’s make our digital great again!
6 December 2017

2. Talking points 1 What’s the buzz 2 Two sweet delusions 3
Overcoming obstacle 1: Expectations 4
Overcoming obstacle 2: Foreign idols 5
Good elements of SM strategy 6
Tips for 2018 7
Take aways

3. Digital Strategy: 2018 filter set
What’s the buzz
10 mln users - Facebook audience reach in November 2017
150 mln supposedly spent on advertising annually
1,675 mln users with “law” attribution
Business people became opinion leaders.

4. Digital Strategy: 2018 filter set
What’s the buzz

5. Two sweet delusions We expect too much from our social media presence1
We expect too much from our social media presence 2
We believe foreign experience is be copied to succeed

6. Good2BeSocial 2017 Social Law Firm Index

7. Good elements of SM strategy1
Mind your purpose. What do you wish to achieve? 2
Know your audience. Who follows you? What they want? 3
Use platform focus. Build a loyal community 4
Join organic & paid strategies 5
Measure your efforts 6
Reserve space for new tools

8. 2018 Filter Set Tell about your values | What is your distinction?
Tools: Video | Live Broadcast | Webinars 3
Paid strategies | Promotion 4
Mobile friendly | Rich content 5
Be human | Tell stories. 6
New tools | Ephemeral content

9. If your branded content doesn’t resonate with your targeted audience, you have failed

10. Implementation and effective measurement of existing strategies will be more important than the introduction of new tactics.

11. Make sure you are creating content that actually reflects your law firms’ objectives