1. Expository Writing
Expository writing explains your thinking in a clear and thorough manner. EXPOSITORY = EXPLAIN Break down the word: Expository comes from expose. To expose something means to show it. Expository writing means to show your thinking.

2. Expository Writing
What is our topic for the explanatory essay? EXPLAIN THE ROLE OF ADVERTISING IN THE LIVES OF YOUTHS. Explain the role of advertising in the lives of youths.

3. No need to develop an argument or prove anything
The expository essay is straightforward.
simply describe or explain a specific topic to the reader, using factual information
No need to develop an argument or prove anything
Just understand your topic and present it to the reader in a logical, cohesive manner

4. Outline for 4 Paragraph Expository Essay
Title
I. Introduction Paragraph:
A. Hook: grab audience’s attention
B. Background information
C. THESIS STATEMENT
II. First Main Support IDEA
A. Transition
B. Lead-in
C. Quote-Evidence
D. Commentary
E. TLQ # E. Transition F. Lead-in G. Quote H. Commentary #2
I. Concluding Sentence
III. Second Main Support IDEA
IV. Conclusion Paragraph
A. transition “In other words,”
B. Rephrase Thesis
C. Rephrase main supporting ideas
D. Clincher sentence- gives audience a reason to care about topic
Use transition words, plan reasons in a logical order, make sure you re-state reasons in your conclusion.

5. Transitions
Transitions are like shifting from one gear to the next in a car; a transition shifts from one paragraph to the next or from one idea to another.
They are the glue of an essay.

6. Intro. Paragraph with
thesis statement*
Body Par. #1
Body Par. #2
(optional)
Body Par. #3 (optional)
Concluding Paragraph

7. INTRODUCTORY
PARAGRAPH:
Hook-- a creative beginning to catch your reader’s interest
Background/Set-up/Brief summary -- provides essential background to prepare the reader for your thesis
Thesis Statement -- a sentence or two in your first paragraph that presents your argument to the reader, usually at the end of the paragraph. It is a good idea to UNDERLINE this sentence(s).

9. Another look at introductions…

10. Body Paragraphs (2-3)
Body paragraphs state one main supporting idea and elaborate

11. Body Paragraphs (2-3)
II. Main Support IDEA A. Transition B. Lead-in C. Quote-Evidence D. Commentary E. TLQ #2 Transition F. Lead-in G. Quote H. Commentary #2 I. Concluding Sentence

12. Use a variety of transitions

13. Most Important Type of Elaboration
Evidence – use quotes and paraphrased information from sources: (use formula TLQ)
T: Transition (according to…),
L: lead in (who, what, when)
Q: quote or paraphrase (text based evidence)

14. Text Based Evidence Elaboration:
________ _________________, in ________________________
(Transition) (Author’s first & last name) (source information)
___________________ that _________________________________________
(present tense verb)
________________________________________________________________.
It is important to consider ___________________________________________
According to Wayne Altman a family physician and father, in “Marketing to Kids Gets More Savvy with New Technologies,” he explains that fast food advertisers use kids inability to tell truth from advertising “to get a new generation hooked on a bad product”(118). It is important to consider…

15. Commentary

16. Most Important Type of Elaboration
T: Transition (according to…), L: lead in (who, what, when) Q: quote or paraphrase (text based evidence) + commentary According to “Facts about Marketing to Kids,” marketers increased the amount spent on advertising to kids from $100 million in 1983 by 150 times in the next twenty years (92-93).Clearly, …

17. Sample Body Paragraph with 1 TLQ(C)
First, advertisers use Bandwagon and Testimonial techniques in their ads to specifically target youths, so they will influence their parents to buy a product. For instance, In Consuming Kids: The Commercialization of Childhood, a little girl was manipulated to want SpongeBob Macaroni and Cheese even though she had never tried it. “Corporate marketers have studied the shopping behavior of kids, including the so-called “nag factor,” to help maximize the number of times children ask their parents for a product.” Advertisers know kids can’t resist testimonials from their favorite characters or idols, and parents cannot withstand the whining. Parents will give in to their children’s desires and spend the money. Success for the advertiser. Clearly, the money spent targeting youth is well worth it for the manufacturer.

18. 2.5 Pg. 105

19. Conclusion Paragraph
III. Conclusion Paragraph A. rephrase main supporting ideas B. rephrase thesis C. Clincher statement: The compound noun, "clincher statement," comes from the word "clinch," which means to "settle and argument" or "finalize a deal."

20. Conclusion Paragraph

21. Clincher—last sentence of essay

22. MLA- Sources cited need
a Works Cited page
All sources actually used in the essay are listed in a specific format
Last page of an essay
Alphabetical
Use Noodle: the cite from your media center lesson

23. Citing Text from SpringBoard
MLA format for citing a work in an anthology:
LastName, FirstName. “Title of Text.” Title of Collection. Ed. EditorName(s). City: Publisher, Year. Page(s) of entry. Medium of Publication.
Example from our text:
Horovitz, Bruce. “Marketing to Kids Gets More Savvy with New Technologies.” SpringBoard. New York: College Board, Print.
To adapt for other texts in SpringBoard:
You only need to change the author, title of text, and page ranges:
___________. “_____________.” SpringBoard. New York: College Board, __________. Print.
Our textbook does not have editors listed. 