1. From Collaboration to Implementation
Taking the toolkits and messaging to the voters

2. Being crystal clear can be hard!
Logical organization
Active voice
Common, everyday words
Short sentences
“You” and other pronouns
Lists and tables
Easy-to-read design features
Easy-to-find information
Easy-to-read information
Use symbols, icons
White space
Use short paragraphs
One topic per paragraph
Aim for no more than 7 lines

3. Working together Voter Guide redesign – state & county
Vote-by-mail ballot redesign
“Same Day” Registration toolkit
2018 Election Reform Primer
Voters Choice Act – 1st and 2nd wave
Language services
Vote-by-Mail toolkit
Online Voter Reg toolkit
Research & Advocacy

4. Voter Guide Redesign
Old cover
New cover

5. Vote-by-mail envelope redesign
Old envelope

6. New VBM envelope
Designed by Center for Civic Design using plain language

7. “Same Day” Registration toolkit
Flyer
Brochure
Receipt for voters (English & Spanish)
News release
Talking points
Social media messaging
Images

8. Collaboration on Language Services at the polls
We worked with Asians Americans Advancing Justice to make sure we complied with the provisions of AB 918 – California Voting for All Act. FOCE toolkit can be found online at

9. Other FOCE toolkits Vote-by-Mail (2014) VBM research – 3 county study
Simple messages for outreach
Sample documents:
Outreach
Social media messaging
News release/article
Multiple languages
Online Voter Registration (2014)
Voter reg gap in California
Strategies for promoting online VR
Adding COVR link to websites
Sample documents

10. Research & Resources

11. Advocacy
Thanks to the FOCE collaborative, the voter experience is continually improving due to enactment of these laws:
Online VR
Voter’s Choice Act
Remote Accessible Ballot
VBM improvements: Postmark +3, Signature Cure
Pre-registration of 16-year-olds
Automated Voter Registration
Language services
Same Day Registration
$134.3 million in the 2018/19 State budget to fund new voting systems