1. COLOR IN FASHION

2. LEARNING TARGETS Describe the impact of color on clothing choices.
Identify primary, secondary, and intermediate colors on the color wheel.
Describe color schemes that work well together.
Choose colors that are flattering on you.

3. DO YOU KNOW? The human eye sees as many as 6-7 million colors!
No wonder why color has such an impact!

4. WHAT IS COLOR? Light is the source of all color
All objects contain pigments, or substances that absorb some light rays and reflect others
When light strikes an object, you see only the colors that reflect, or bounce back, to your eyes
Color is seen by the eye but interpreted by the brain

5. WHAT DOES COLOR HAVE TO DO WITH FASHION?
Color is often the first thing you notice about the clothing in a store display
Color can help you choose clothing that helps you look your best
Color can help draw attention to or away from certain areas of your body
Color can create illusions in height and size

6. LANGUAGE OF COLOR Hue: the name given to a specific color.
Primary Colors: red, yellow, and blue.
Secondary Colors: combining equal amounts of two primary colors (blue + yellow = green).
Intermediate Color: A primary color combined with a secondary color (blue-green).
Warm Colors: colors associated with the sun (red, orange, & yellow).
Cool Colors: colors that capture the essence of the ocean (blues, violets, & greens).

7. THE IMPACT OF COLOR Color as Symbols Colors and Temperature
Red, Yellow, and Green at a stoplight
Holidays
Ceremonies & Celebrations
Groups & Countries
In Language (green with envy)
Colors and Temperature
Associations with nature (green as grass)
Warm & Cool Colors
Why wear white in hot weather?
A stoplight at an intersection sends a message without words. Red means stop, yellow means caution, green means go. Colors associated with holidays. Colors associated with flags of different countries, uniforms of athletic teams, etc.
Red: Bold, exciting, or nervous.
Orange: Friendly, hopeful, full of energy.
Blue: Subdued, serene, or formal.
Green: Calming
Yellow: Cheerful, happy, and friendly.
Red, Orange, and Yellow look like fire and sunlight.
Blue is the color of deep waters, clear skies, and ice.
Green represents grass and trees.
Movement: some colors tend to move toward you, some away from you.

8. THE IMPACT OF COLOR Colors and Movement Colors and Mood
Warm colors advance or move toward you
Warm colors are used to attract attention
Colors and Mood
Cool colors have a subduing effect
Cool colors give a sense of calm and relaxation
Warm colors express excitement and encourage you to be cheerful
A stoplight at an intersection sends a message without words. Red means stop, yellow means caution, green means go. Colors associated with holidays. Colors associated with flags of different countries, uniforms of athletic teams, etc.
Red: Bold, exciting, or nervous.
Orange: Friendly, hopeful, full of energy.
Blue: Subdued, serene, or formal.
Green: Calming
Yellow: Cheerful, happy, and friendly.
Red, Orange, and Yellow look like fire and sunlight.
Blue is the color of deep waters, clear skies, and ice.
Green represents grass and trees.
Movement: some colors tend to move toward you, some away from you.

9. THE COLOR WHEEL A system that places colors around a circle.
Positions on the wheel show how the colors relate to each other.

10. COLOR VARIATIONS
Most colors you see appear lighter, darker, or softer than the hues on the color wheel.
Value is the lightness or darkness of a color.
Tint: a color that is lightened by adding white.
Shade: a color darkened by the addition of black.
Intensity is the brightness or dullness of a color.
High-intensity: emerald green & ruby red
Low-intensity: khaki green & dusty rose

11. NEUTRAL COLORS Not on the color wheel
Not true colors because they do not contain pigment
Used to change the value and intensity of a color
Black, white, gray, and beiges

12. COLOR SCHEMES
A plan for using a color or a combination of colors to put together an outfit.
Monochromatic
Analogous
Complementary
Split Complementary
Triadic
Accented Neutral

13. MONOCHROMATIC Mono means “one” Chromatic refers to color.
Uses the values and intensities of one color.
Ex: baby blue shirt, blue jeans, and navy blue socks.

15. ANALOGOUS
Uses two or more colors that are next to each other on the color wheel.
Ex: Yellow, Yellow-Orange, and Orange.
Colors blend better when they are close in value and intensity.

17. COMPLEMENTARY
Combines colors that are direct opposites on the color wheel.
Ex: Red & green, blue & orange, yellow & violet.
When complements of equal intensity are used together, a bold color scheme results.
A softer effect can be obtained by using different values and intensities (ex: pink and forest green).
Use one of the complementary colors as an accent (ex: yellow blouse with violet trim).

19. SPLIT- COMPLEMENTARY
One color used with the two colors on each side of its direct complement.
More common and easier to wear than a complementary color scheme.
Often found in a plaid or print fabric.
Ex: blue-and-green plaid pant accented with a stripe of red-orange.

21. TRIADIC Three colors equally spaced on the color wheel.
Ex: Red, yellow, & blue.
Bold if high-intensity colors are used.
Would be easier to wear with softer, muted colors.

23. ACCENTED NEUTRAL
A small amount of one color matched with white, black, grays, or browns.
Since neutrals have no hue, they combine well with any color.
Accent colors draw the eye and brighten up the neutral color.
Often used to create a focal point, or point of interest.
Ex: A gray suit accented with a yellow tie.