1. Advertising
Unit 3

2. ADVERTISING
The act of a company paying to promote their ideas, products, or services through mass media.

3. IS IT IN YOU?

4. GATORADE

5. THEY’RE GRRRRREAT!

6. FROSTED FLAKES

7. PROTECT THIS HOUSE. I WILL

8. UNDER ARMOUR

9. BA DA BA BA BA I’M LOVIN IT!

10. McDONALDS

16. SNUGGLES FABRIC SOFTNER

18. TACO BELL

19. PROMOTIONAL ADVERTISING
Advertising designed to increase sales

20. PROMOTIONAL ADVERTISING
The company used promotional advertising to sell more frozen pizzas.
Sales were very slow for the car company so they used promotional advertisements to increase sales.
FedEx was losing customers to UPS so they decided to do more promotional advertising in order to get customers to use their service instead.

21. INSTITUTIONAL ADVERTISING
The process a company uses in order to create a favorable image and foster goodwill in the market place.

22. INSTITUTIONAL ADVERTISING
Because of recent criticism about the high fat and cholesterol content in their food McDonalds used institutional advertising to promote a healthy diet menu and change their public image.
Through their institutional advertising campaign the cigarette company donated thousands of dollars to cancer research in hopes of looking better in the public’s eyes.

23. INSTITUTIONAL ADVERTISING

24. ADVERTISING CAMPAIGN
A group of various forms of advertisements coordinated to meet a specific goal of a company.

25. “Just Do It”

26. “You’re in Good Hands?”

27. “Imported from Detroit”

28. Call or Click today

30. MEDIA
Agencies, means, or instruments used to convey advertising messages to customers.

31. BROADCAST MEDIA
Advertising done through either the radio or television.

32. Broadcast MEDIA
The company chose the television as their preferred media to promote their service

33. Broadcast MEDIA
Radio seemed to be the best media to use in order to spread the company’s message

34. SPECIALTY MEDIA
Relatively inexpensive, useful items featuring a company's name or logo that are given away; also known as giveaways.

35. Specialty Media

36. Digital/Online Media
Least expensive form of advertising media. Forms include internet pop-up and banner ads as well as and text messaging.

37. Digital MEDIA

38. PRINT MEDIA
Advertising which uses newspapers, magazines, direct mail, directories and billboards.

39. PRINT MEDIA
In order to reach only people in the Detroit metro area the company only uses the newspaper as its media source.

40. PRINT MEDIA

41. HEADLINE
The phrase or sentence that captures the readers’ attention, arouses their interest, and entices them to read the rest of the ad.

42. HEADLINE Here’s a quick way to break up a cold.
Save $50 on your next shopping purchase.
LIMITED TIME OFFER
Do you make these mistakes?
HUGE SALE!
It’s FINALLY here!
You maybe missing something important.

43. COPY
The selling message of the advertisement

44. ILLUSTRATION
The photograph, drawing or other graphic elements used in an advertisement.

45. SIGNATURE
The distinctive identification of a business; also known as a logo

46. SIGNATURE

47. SLOGAN
A catchy phrase or words that identify a product or company.

48. SLOGANS Skittles “Drivers Wanted” Volkswagen Southwest Red Bull
“Taste the Rainbow”
“Drivers Wanted”
“You are now free to move about the Country”
“____ Gives you wings”
“What's in Your Wallet?”
“Buy It. Sell It. Love It.”
“Better Ingredients. Better Pizza”
“Finger Lickin’ Good”
“Be All You Can Be”
“Breakfast of Champions”
Skittles
Volkswagen
Southwest
Red Bull
Capital One
eBay
Papa Johns
Kentucky Fried Chicken
U.S. Army
Wheaties

49. Slogan
Signature
Illustration
Headline
Copy

50. Example:
Headline?
Copy?
Illustration?
Signature?
Slogan?

51. Example:
Headline?
Copy?
Illustration?
Signature?
Slogan?