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Media Literacy
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Media in our lives Growing up… How many TVs were in your house?
How many computers? How many family members had a cell phone?
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Generation M Source: Generation M2, 2010
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Source: www.kff.org; Generation M2, 2010
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Source: www.kff.org; Generation M2, 2010
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www.kff.org; Generation M2, 2010
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www.kff.org; Generation M2, 2010
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Television Average time spent watching TV:
4.5 hours / day. TV considered “old” media but still extremely popular and mixing more with “new” media. Generation M2, 2010
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Cell Phones “The cell phone has rapidly cemented its place as a media delivery platform for young people.” (pg 18) Average texts: 118 / day Average media use: 49 minutes / day Generation M2, 2010
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Computers Generation M2, 2010
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Music Gender gap: Music platforms
Girls typically spend more time listening to music than boys; but… Music platforms Generation M2, 2010
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Print Media / Movies Generation M2, 2010
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Multitasking Generation M2, 2010
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What about parental guidelines?
Generation M2, 2010
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So… why do we care about all of this?
What is media literacy? “the ability to access, analyze, evaluate, and communicate information in a variety of forms.” (etr.org, 2006) Why is media literacy important? Media & sex Media & advertising
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How do we promote media literacy?
Communicate! Deconstruct the message Who paid for it? Why? Who is the target audience? What message is being sent? What lifestyle is promoted?
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http://www. bing. com/images/search
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http://www.pbs.org/wgbh/pages/frontline/kidsonline/vie w/
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