1. Market Share in Korea
16.8 %
13.3 %
12.8 %
1996
1997
1998

2. Our Organization Business Division 1~5 Promotion Division Corporate
Management
Supporting
International
Broadcasting
Center
Creative
Media
President & CEO

3. Long-term relationship with clients
Over 20 years
64.5%
15~20 years
10~15 years
5~10 years
3~5 years
Under 3 years
1.3 %
6.4 %
5.3 %
6.4 %
16.1 %

4. Advertising Budget Analysis
A successful advertising or communication strategy begins with
formulation of an appropriate advertising budget.
Effective Reach
Utilization
Utilization of
Communication
Objectives
Sales Response
Analysis
MS vs SOV
Analysis
Scenario-based Advertising Budget Recommendations

5. Sports Marketing Cheil has accumulated sports marketing know-how
through the mass media exposure in the following events :
Hiroshima
ASIAN GAMES
Olympics
Asian Games
Se Ri Pak
LPGA

6. Database & Direct Marketing
The era of ‘Too Tired for Uncertain Mass’ is over.
Cheil will use its enormous Database Management System (DBMS)
to carefully target and manage your direct marketing.
TeleMarketing
Direct Marketing
Planning and Execution of
Data Base Marketing
Production and Execution of
Direct Response Advertising

7. 40% Media Buying Power The largest media buyer in Korea Negotiation
Broadcast Media
Print Media
SP Media
Media Planning
Team of specialists
for each media
On-line ad
Database marketing
Internet home page
Expertise
in new multimedia ad