1. CMA Training General Screen Flow for Promotion Last Updated: Sep 2009 by Joyce Chan

2. Promotion Entry Points
Entry Points in CX/KA.com
Refer to the first touch points where customers engage with our promotions
Homepage
Customer can access our promotions from following homepage focal points:
Banner
Text promotion
Mini-faretable
Banner
Mini-faretable
Text promotion

3. Promotion Entry Points
Offers & Promotions
Maximum 2 offers can be displayed under “Special Highlights” with full offer description
System auto displays offer titles under the major promotion types:
- Flights
- Packages
- Other Offers
Left Hand Navigation
Offers & Promotions
As an alternative, they can access our offer summary page by clicking on the left hand navigation menu
All offers uploaded by local port can be found on this offer summary page
System auto displays all offer titles on offer summary page according to the promotion type setting in CMA

4. Promotion Entry Points
Offers & Promotions > Offers > Flights
System auto displays offer title on sub-section page with full offer description
Promotion Entry Points
Sub-section Page
Or clicking on the 3rd level navigation to access the offer sub-sections:
Flights
Packages
Other Offers
All offers uploaded under the same promotion type in CMA can be found
on this sub-section page

5. Offer Landing Page Offer Title
Offer Details
General T&C
Sales/ ticketing/ travel period should be stated in the content block
Shortcuts to other offer in the local site
Only the lowest fare of a destination will be displayed
Fare rules such as min./ max. stay, mileage accrual info will be removed from the fare table as they can be covered by the fare families during the booking process
This fare table will be created by the local ports when they create offer landing page in CMA system
Offer Landing Page
Refer to the offer details page when customers clicking on the promotion entry points on homepage, offer summary or sub-section pages.
A. Landing Page for Promoting the General Fares (screen 1)
Fares which are searchable in the homepage IBE panel
Fares which can be categorized under the v3 fare families
Fare table which can be self-created by local ports in the CMA system

6. Click on the “Book” button
A mini-IBE panel will be shown for customers to input the booking details
Customers will be directed to the AV calendar (Flexi-Pricer) in IBE when clicking on the “Search flight”
Offer Landing Page
Refer to the offer details page when customers clicking on the promotion entry points on homepage, offer summary or sub-section pages.
A. Landing Page for Promoting the General Fares (screen 2)
Dynamic booking panel will appear when clicking on the “Book” button

7. Offer Landing Page
Refer to the offer details page when customers clicking on the promotion entry points on homepage, offer summary or sub-section pages.
A. Landing Page for Promoting the General Fares (screen 3)
Customer will be directed to the AV calendar (Flexi-Pricer) in IBE where the lowest fare of the week will be highlighted by the system
Fare available on the dates specified by customer
Fares marked with yellow triangles are the lowest fares available in the week

8. Offer Landing Page Offer Title
Offer Details
Click on this icon to view the fare rules for each individual fare in a pop-up window
- This faretable will be created by IBE team/ MSC in their admin tool
- A “Promotion Code” will be given by IBE team/ MSC to the local ports
- By putting the “Promotion Code” in CMA system, this faretable will be displayed on the landing page
General T&C
Offer Landing Page
Refer to the offer details page when customers clicking on the promotion entry points on homepage, offer summary or sub-section pages.
B. Landing Page for Promoting a Specific Fare Product (screen 1)
Fares which cannot be found in the homepage IBE panel
Fares which do not belong to the v3 fare families
For examples: GS, credit card promotion, GV/ companion/ student/ labour fares
Faretable which will be created by the IBE team/ MSC

9. Offer Landing Page
- The fare rules will be uploaded by MSC when creating the “Promotion Code”
- This fare rules info will be passed to the IBE system and displayed on the booking confirmation page and during the booking process
Refer to the offer details page when customers clicking on the promotion entry points on homepage, offer summary or sub-section pages.
B. Landing Page for Promoting a Specific Fare Product (screen 2)
Fare rules will be displayed in a pop-up window

10. Click on the “Book” button
A mini-IBE panel will be shown for customers to input the booking details
Customers will be directed to the AV calendar (Flexi-Pricer) in IBE when click on the “Search flight” button
Offer Landing Page
Refer to the offer details page when customers clicking on the promotion entry points on homepage, offer summary or sub-section pages.
B. Landing Page for Promoting a Specific Fare Product (screen 3)
Dynamic booking panel will appear when clicking on the “Book” button

11. Offer Landing Page
Refer to the offer details page when customers clicking on the promotion entry points on homepage, offer summary or sub-section pages.
B. Landing Page for Promoting a Specific Fare Product (screen 4)
Customer will be directed to the AV calendar (Flexi-Pricer) in IBE where the available travel dates will be highlighted by the system
Fare available on the date specified by customer

12. Promotion Content Key Features
New Content Type
Create content for offer summary and offer landing page in one-go through a new content type introduced in CMA
Multiple Expiry Dates
Enable multiple expiry dates setup in multi-offer page
Display multiple offers on the auxiliary box with different expiry dates

13. Promotion Content Key Features
Content Sharing to Mobile Site
Enable content sharing between offer summary page and local mobile sites
Offers shared from offer summary page to local mobile site

14. Promotion Content Key Features
DIY Clickable Faretable
Create PAB fares’ clickable fare table through a generator embedded in the new content type
DIY clickable faretable for the general PAB fares

15. Promotion Content Key Features
Embedded Table Template for T&C
Auto display all general terms and conditions in a standard CX/ KA table template (green for CX, red for KA)
All terms & conditions will be displayed in a standard CX/KA table template automatically

16. Content Maintenance Promotion Type Offer Landing Page (T&C included)
Faretable
Fare Rules
General PAB promotions (i.e. Fares from Origin)
Not applicable
(no longer required to build the Fares from Origin landing page)
(no longer required to create the fare table as the PAB fares can be obtained from the IBE booking panel on homepage and offer summary page)
Not applicable (fare rules can be obtained from the fare families during booking)
Tactical PAB promotions (e.g. SmartSaver, SuperSaver)
Local ports
Fare product promotions
(e.g. GV, GS, CC, companion, student, senior, youth, labour fares)
MSC
MICE, SBS, CUG, CXleverage promotions
HQ departments

17. Content Best Practices
Faretable
Create general PAB fares in a simplified fare table:
Origin
Destination
Cabin class
Lowest fare
Book button
Faretable should show the lowest fare price among all.
Fare rules such as min./ max. stay, mileage accrual information should be removed from the faretable as they can be found in the fare families during the booking process.
Sales and travel periods should be stated in the content block instead of the faretable.
Fares with the same travel period should be put together in a fare table to avoid confusion:
High season fare
Mid season fare
Low season fare
Offer Landing Page
General PAB fares can be obtained through IBE booking panel on homepage or offer summary page directly, it is not necessary to keep the “Fares from Origin” landing page.
Offer description on the landing page should be as brief as possible to make sure that the fare table will be bought up front.
SEO Keywords & Meta Description
Input appropriate keywords and description on each promotion page to optimize the page ranging in an organic search.