1. HCB Resources for Sales People
Michael J. Sapyta, CFP®, CLU® - VP, Advanced Planning
Greg Zahn – AVP, Institutional Distribution

2. Topics to Cover Insurance Quoting Tools – Virtual Sales Assistant
Marketing – HCBLife.com
Sales Presentation Resources – Life Concepts
Buy Life Insurance the Easy Way- EasyLife

3. VitalSales Suite

15. Highland Benchmarks Universal Life 21,208 Survivorship Universal Life
10,010
Indexed Universal Life
20,592
Variable Universal Life
7,488
Total
59,298 DATA POINTS

16. Highland Benchmarks

17. Highland Benchmarks

18. Highland Benchmarks

19. Highland Benchmarks

20. Highland Benchmarks

21. Highland Benchmarks

32. Moral of the story… If you’re looking for a Sales piece, go to…

37. Coming Soon….
The Product Vault

44. Questions?

45. EasyLife

46. Yes, it’s actually Easy…
EasyLife now connects with multiple platforms that are standard in the industry.
I-pipeline as well as carrier direct systems provide streamlined options managed by dedicated IT teams.
EasyLife is not just an single application platform…
It’s now a portal to connect advisors to multiple ways to submit an application and track their business.
20% of the people that entered the site clicked “My Cases”

47. EasyLife Saves time
EasyLife is not only about making it easier – it actually saves time too.
Average Time to issue:
Drop Ticket – 39 Days
E-Application - 41 Days
Paper Application – 46 Days

48. Accelerated Underwriting on EasyLife – Is it faster?
Carriers are trying to reduce the amount of time they spend on UW, especially cases under 1M.
How does EasyLife handle those cases compared to paper?
Average Time to issue:
E-Application - 33 Days
Paper Application – 36 Days
Drop Ticket – 41 Days*
*Why is Drop Ticket slower?
This timeframe takes into account the time it takes the carrier to contact the client. Remember, the agent had a much more streamlined application process and the customer will have an easier UW experience.

49. It’s just for term…right?
Wrong. EasyLife can be used for multiple permanent products, especially when utilizing E-Applications. But some carriers are only allowing electronic applications to access Accelerated UW options on certain permanent options.

50. Permanent Products with AU on EasyLife
Lincoln
LincXpress
All Products including SVUL
Minn Life / Securian – WriteFit (Only Accessed Through EasyLife)
E-Application will determine if client is eligible
Nationwide – Intelligent Underwriting(Only Accessed Through EasyLife)
UL and IUL
LTC Rider included
Principal - Accelerated Underwriting
Special E-Application

51. Institutional Relationships
SunTrust – Coming in 2018
BBVA
Janney
Union Banc
Baird
Infinex

52. Quick Demo
We’ve added some features:
EASYLIFE

53. Questions
Your EasyLife Team: Greg Zahn (813) Sally Taddy (847)