1. The Bing Search APIs in the Azure Marketplace Enable Primal to Deliver Personalized Content
“Primal's patented AI provides a comprehensive understanding of consumer interests. Bing Search APIs give us comparable reach with our content supply. Together, Primal and Microsoft Azure deliver personalized content at web scale.” – Peter Sweeney, Founder & CSO, Primal
SITUATION
Primal's publishing and marketing customers target niche markets. To serve its communities of interest, Primal needed to be able to find the right content from across billions of web documents, images, and videos. Its content supply needed to be highly available and timely. Primal's AI generates large sets of complex queries to retrieve content, requiring a high level of dependability and consistency from the search engines that supply its content.
MICROSOFT AZURE ISV:
Primal
WEB SITE:
LOCATION: Waterloo, Ontario, Canada
ORG SIZE: 12 employees
MICROSOFT AZURE ISV PROFILE:
When software understands users’ interests, the right information finds them. That’s why Primal built its web-scale network of personal intelligent assistants for content discovery. Primal's proprietary AI, covered by over 30 issued patents, is available to marketers, publishers, and product developers through cloud-based APIs.
SOLUTION
Primal utilizes Bing Search APIs to deliver highly personal content at web scale. The Bing knowledge and intelligence ecosystem complements Primal's internal AI development. Primal's AI formulates highly specific queries across any domain, and Bing Search APIs retrieve highly relevant content that satisfies its customers’ unique interests. Bing Search APIs support a range of content types, including news, videos, images, and web results. Frequent indexing provides timely content, allowing Primal to freshen its content daily.
BENEFITS
Bing Search APIs on the Azure Marketplace offer Primal web-scale coverage, with access to billions of web documents, images, and videos.
Bing Search APIs deliver highly available and timely content and offer Primal the ability to target specific times and locales.