1. Cynthia Motolinia & Alia Gulshad
Ctrip Case Study
Cynthia Motolinia
& Alia Gulshad

2. Introduction Ctrip 攜程 ( Pronounced Xie cheng)
Meant “going together to share the journey”
Founded
Shanghai
1999
Beginning
Ctrip began as a travel website

3. Ctrip Background 攜程 Chinese Provider of travel services Founders CEO
Accommodation Reservation
Flights
Transportation ticketing
Packaged tours
Hotel Reservations…..ect
Founders
Jianzhang Liang, Min Fan, Qi Ji, Neil Shen
簡章良,樊凡,齊驥,
CEO
Jane Sun
Nov 2016

4. Ctrip’s Impact on Chinese Culture
Growth
Quickly grew from small to a big travel agency
Quickly ranked most popular among 300 other websites
Gave people the opportunity to travel more
Similar to expedia

5. Sales/ Services 2016 RMB 19.2 Billion ( USD 2.9 Billion)
Affordable prices
Easy Accessible Service
Website
NEW– App on mobile phones
Easy to plan/travel from round trips to multiple cities
Translation & Extraction services
Offers…..

6. Expansion Of Ctrip Bought Skyscanner Room to expand at home and abroad
Increased its stake in Indian online travel agency MakeMyTrip

7. CEO’s Future Plans Jane Sun, CEO Expand Globally
Expand opportunities for women within Ctrip
Offer more array of services to the Chinese customer