1. Overview of Microsoft Web Platform
Mohamed Nar

2. developer

3. Segmenting the Audience
Enterprise Developer
Not a primary driver of breadth web sites
Uses dev languages to build internal LOB applications
Developer
Using dev languages to build new publically facing web applications
Sometimes use frameworks to build apps
Web Application User (or Developer)
This group IS the driver of web sites
Starts with pre-built open source app then customizes
Sometimes not deep on dev but are deep on frameworks, html, css…
Called [app name] developer or user.
It is important to understand the difference between the PHP Developer and the “Scripter” who takes pre-built applications such as Drupal, Wordpress to quickly create, customize and deploy web applications.

4. Web sites ecosystem 18.1M small & medium size businesses (SMB)
Web Developers make the technology decisions in the SMB Segment.
Total: 3.1M Web Servers

5. SMB Web Developers Consultants who build Web sites primarily for SMB
Services
Web site design and development
Search engine optimization (SEO)
Content management solutions
Web analytics
Interactive/social integration
Ecommerce
89% of Web them start from an open source app or framework
Use ASP.NET, PHP and other application frameworks depending on personal experience and demand.

6. Microsoft Web Platform
Web Platform Installer
Open web applications
WebMatrix
Visual Studio 2010
Ajax Control Toolkit & jQuery
ASP.NET 4 Web Forms
ASP.NET MVC 2
SQL Server 2008
IIS 7.5
SEO
Web Deploy
URL rewriter

7. IIS Extensions

8. Landing Page microsoft.com/web/seo
IIS SEO Toolkit
Three elements
Site Analyzer, SiteMap & Robots Editor
Increase Website Traffic and Revenue Analyze website and find ways to boost your number of hits. Use SEO recommendations to improve traffic and increase revenue stream.
Influence and Update Search Engines Control the access and display of the content in search results. Keep search engines current with the latest information from the website.
Improve Customer Experience Discover and solve common problems in the website content and design to enhance the end user experience.
Landing Page microsoft.com/web/seo
11/10/2018

9. Package & Deploy Easily
Web Deploy
Package & Deploy Easily
Just a web application or an entire site
including the associated SQL databases
ACLs, COM, GAC, registry settings
Web application deployment
Administrative privileges not required
Use params to replace connection strings
Web Farm Synchronization
Efficient
Synchronizes only the data that has changed
Detect missing dependencies during synch
Scriptable
Go command line and script all of it with PowerShell, Auto Completion UI
Package, archive and deploy Web applications more easily
Web Deploy enables you to package configuration and content of your installed Web applications, including databases, and use the packages for storage or redeployment. These packages can be deployed using IIS Manager without requiring administrative privileges. The tool integrates with Visual Studio 2010 to help developers streamline the deployment of Web applications to the Web server. The tool also integrates with the Web Platform Installer to allow you to simply and easily install community web applications.
Migrate Web applications between IIS 6.0 and IIS 7.0 with ease
Simplify the planning of your IIS 6.0 to IIS 7.0 migrations by determining incompatibilities and previewing the proposed changes before starting the process. Learning about any potential issues in advance gives you the chance to take corrective measures and simplifies migration
Synchronize your server farm efficiently
Web Deploy allows you to efficiently synchronize sites, applications or servers across your IIS 7.0 server farm by detecting differences between the source and destination content and transferring only those changes which need synchronization. The tool simplifies the synchronization process by automatically determining the configuration, content and certificates to be synchronized for a specific site. In addition to the default behavior, you still have the option to specify additional providers for the synchronization, including databases, COM objects, GAC assemblies and registry settings.
11/10/2018

10. Rules-based, text file or database Reg-Ex & wildcard matching Rewrite:
URL Rewriter
Take Ugly URL’s and make nice looking, easy to follow for both humans and search engines.
Rules-based, text file or database
Reg-Ex & wildcard matching
Rewrite:
Outbound URL’s
HTTP Request headers and Server variables
HTTP Response
Inside specific html tags in response
Import mod_rewrite rules from Apache
Landing Page microsoft.com/web/urlrewriter
11/10/2018

11. Web Tools

12. Web Platform Installer
Makes it simple for anyone using Windows Client or Server to design, develop, discover, deploy and run web applications.
Install the latest versions of FREE Microsoft Web Platform tools, web server and extensions, database and frameworks including PHP.
Stay up-to-date and explore what’s new.
Runs on Windows XP, Windows Vista, Windows Server 2003 and Windows Server 2008
11/10/2018

13. DEMO
Launch Web Platform Installer

14. WebMatrix A ‘stack’: server, framework, database and tool
New developers
Easy to build websites with ASP.NET
“Inline script” developers
Prefer lightweight, low-concepts
Developers who build small/medium sites for others
Acquire an OSS app, customize, optimize and deploy
Visual Studio and MVC developers
New capabilities brought to the toolset

15. Broadly speaking.. Student, Hobbyist VAPs Sites from Apps Pro
File > New App from scratch(template)
File > New OSS App
Visual Studio
File > New App/Site
Creating sites
Learning or building sites,
or web pages ..
Creating apps
Student, Hobbyist
Small sites/apps, page collections
Prototyping
Low concept counts
VAPs
Sites from Apps
Work for SMB
High% start with OSS app
Theme, brand,
add plug-ins.
SEO
Pro
Enterprise apps
Architecture
Scale, perf, agile development

16. Tool Database Framework Server
WebMatrix is a “stack”
Small, Simple, Seamless
Tool
Lightweight
File > New app from scratch
File > New OSS app
Database
Simple x-copy deployable database
Framework
Simplified ‘scripting’
Simple APIs & Helpers
On-ramp to MVC
Server
Latest IIS
Installs in “\program files”
Interactive process, non admin
Same as production

17. IIS Developer Express
Latest version of IIS server
Installs in \program files, side-by-side IIS server
Runs as interactive process, not as service
Does not require Administrator privileges
Simplified configuration/mgmt – no appPools
Fully supports all IIS7+ modules, ASP.NET, PHP

18. SQL Compact 4
2MB package, included in Web Stack
File-based database, Xcopy deployment with app
Full support for Dynamic Data, ASP.NET MVC
High fidelity API support: ADO.NET, EF, LINQ…
Seamless migration path to SQL Server

19. DEMO
WebMatrix

20. ASP.NET Web Pages & Razor Syntax Principles
Minimize concepts – 1 page “cheat sheet” for 80% case
No need to understand OOP and classes
Does not require configuration
SEO friendly by default
Easy to use helpers for all common web tasks
No special tools required – works with notepad or any editor
Smooth on-ramp to ASP.NET MVC and Visual Studio

21. Razor Syntax <div class="products group">
@foreach (var p in db.Query("SELECT * FROM PRODUCTS")) {
<img p.ImageName)"
<ul class="group">
<li p.Price)</li>
<li class="order">
<form action="Order" method="post">
<input type="hidden" name="ProductId"
<input type="submit" value="Order Now"/>
</form>
</li>
</ul> }
</div>

22. Microsoft Web Platform
Web Platform Installer
Open web applications
WebMatrix
Visual Studio 2010
Ajax Control Toolkit & jQuery
ASP.NET 4 Web Forms
ASP.NET MVC 2
SQL Server 2008
IIS 7.5
SEO
Web Deploy
URL rewriter

23. ASP.NET Overview ACT & jQuery ASP.NET WebForms ASP.NET MVC ASP.NET
Estimated Time: 2 minutes
Both ASP.NET Web Forms and ASP.NET MVC build on top of this powerful set of modules that make up the core of ASP.NET.
While many who are beginning to investigate into ASP.NET MVC think that it is the replacement for WebForms, as you can see, it is simply another option for developing web applications using the ASP.NET runtime.
When it comes to choosing between Web Forms and ASP.NET MVC it really comes down to personal preference and your skills. For developers who are familiar with a Windows Client style of development with drag and drop, control-driven development with an event model, Web Forms fits the bill. For developers that come from a background in web development with other technologies they will feel more at home with ASP.NET MVC which makes clear separation between data, business logic and the presentation layer allowing granular control of markup and front-end development.
The thing to remember is that you can create exactly the same looking web application in either ASP.NET Web Forms or ASP.NET MVC thanks to the shared ASP.NET Core.
It’s also worth mentioning that you can use both at the same time, combining Web Forms and MVC in the same project either because of a migration strategy or to leverage some of the powerful charting controls or dynamic data features that developers enjoy in Web Forms.
To evaluate both in detail its worth checking out where we’ve posted some short videos explaining which is the right programming model.
ASP.NET
Core

24. Easy to build, develop and maintain web applications
ASP.NET MVC Values
Easy to build, develop and maintain web applications
Simple to extend and customize
Encourages a clean and robust architecture
Estimated Time: 2 minutes
ASP.NET MVC has the following values. It’s intended to be easy to use with powerful tooling and a framework that makes it easy to understand what’s going on in your application even if its complex.
ASP.NET MVC is completely extensible and there are many places you can customize it based on your individual requirements. As the entire MVC Framework is open source you can even change the base source code to suit your needs. We’ll be exploring some of the common places you’ll want to extend it for your own uses.
ASP.NET MVC also allows us to build applications that are clean, with each part having a clear purpose. This all results in code that is easily testable, ensuring we have reliable code in our application.

25. ASP.NET MVC 101 Controller (Input) Model View (Data) (Presentation)
Estimated Time: 2 minutes
MVC is a design pattern that stands for Model-View-Controller. What is strives to do is separate the concerns of an application’s presentation layer by assigning specific roles to the three different components.
The Controller is responsible for handling all user input. Once input has been received, the Controller will perform any operations/actions it needs to, which might include interacting with the Model.
The Model represents the data in the application. Once the Controller retrieves some model data and performs any work with the model/etc it needs to it constructs a presentation model that describes the model in terms the View can understand.
The View is the visual representation of the model. It presents the model data to the actual user in a way that is meaningful. In a web application, this would typically be HTML.

26. How MVC Works What does MVC look like? Request Controller View
Retrieves Model
“Does Stuff”
View
Response
View
Visually represents
the model
Estimated Time: 4 minutes
So what does MVC look like when implemented over the web?
When an HTTP request comes into the application it is mapped to a controller. Remember as we mentioned in the previous slide, in the MVC design pattern, the controller is the piece of the trifecta that handles all user input. In the case of a web application, user input is represented as HTTP requests [Advance Animation].
Once the controller has received input, it performs whatever operations it needs to and then assembles a presentation model [Advance Animation].
The controller then takes the model and passes it off to the view. Remember that the view is simply a visual representation of the model [Advance Animation].
The view then “transforms” the model into whatever format it uses to represent it. In a web application, this would typically be HTML [Advance Animation].
The view then serves the request by responding with its visual representation.

27. The models hold the application data
Controller
View
The models hold the application data
Models are the mean of communication between the controllers and the views
Models hold no application logic
Estimated Time: 2 minutes
Let’s first start by the M (of MVC), the Models.
Models are the mean of communication between the controllers and the views. Whenever a controller processes a request from the user and has to display information, it creates the model and passes it to the view.
The model only holds data. It doesn’t know anything about the application logic or how to display itself.

28. Views are visual representations of a model
There can be many views for the same model
Views contain no application logic
Estimated Time: 2 minutes
Now let’s continue with the V (from MVC), the Views.
Views are visual representations of the models. They are responsible for displaying a model or part of it to the user. The views don’t hold application logic.
Note that there can be many views of the same model. Maybe one view displays the name and address of a customer while other displays the telephone and the orders from that same customer but both rely on the same model: the customer.

29. Controllers handle requests from the user
View
Request
Controllers handle requests from the user
Controllers create the model for the views
Application logic is placed in the controllers
Estimated Time: 2 minutes
Finally, we got to the C (from MVC), the Controllers.
Controllers are responsible of receiving user requests and taking care of them accordingly. In general, controllers would create a model, which they fill with data from a persistence source like a database and pass it to a view.

30. Applications Ecosystem

31. Includes the most popular ASP.NET and PHP web apps from the community.
Web App Gallery
Includes the most popular ASP.NET and PHP web apps from the community.

32. Web App Gallery Start with the apps
Easiest way to install on Windows+IIS
Packages purpose built for Web PI (web deploy).
Any missing dependencies are pre-installed and configured automatically
Downloads & installs PHP and MySQL*
* MySQL included as an app dependency only. Cannot select MySQL from Web PI
11/10/2018

33. Microsoft Web Platform
Web Platform Installer
Open web applications
WebMatrix
Visual Studio 2010
Ajax Control Toolkit & jQuery
ASP.NET 4 Web Forms
ASP.NET MVC 2
SQL Server 2008
IIS 7.5
SEO
Web Deploy
URL rewriter

34. Programs

35. Business Opportunities
WebsiteSpark is designed to foster success for Web development and design companies by providing all the resources they need for 3 years to build successful projects and connect them with a broad network of partners.
Professional support from Microsoft
Community support from network and hosting partners
Support & Training
Promotion to customers
Connect with an ecosystem of partners
Business Opportunities
Visual Studio Professional Edition, Expression Web and Studio
Windows Web Server 2008, SQL Server Web edition
Premium Web control panel
Software at no cost*

36. Thank You