1. Partner Marketing Tools & Resources – An Overview
OPN InFocus Session
Kelly Greenly, Director, Partner Marketing & Comms
Raluca Titirig, Director, Digital Marketing Services
Erin Sun, Director, Product Channel Marketing
Valerie Lambert, Senior Manager, Global Partner Marketing
October 23, 2018

2. Oracle Safe Harbor Statement
The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.
This is a Safe Harbor Front slide, one of two Safe Harbor Statement slides included in this template.
One of the Safe Harbor slides must be used if your presentation covers material affected by Oracle’s Revenue Recognition Policy
To learn more about this policy,
For internal communication, Safe Harbor Statements are not required. However, there is an applicable disclaimer (Exhibit E) that should be used, found in the Oracle Revenue Recognition Policy for Future Product Communications. Copy and paste this link into a web browser, to find out more information.  
For all external communications such as press release, roadmaps, PowerPoint presentations, Safe Harbor Statements are required. You can refer to the link mentioned above to find out additional information/disclaimers required depending on your audience.

3. Program Agenda 1
Engage with OPN Promote Yourself: Advertising and Publishing Opportunities Marketing Tools & Resources 2 3

4. Engage with Oracle PartnerNetwork
Social
95,000+ Followers across Facebook, LinkedIn, Twitter, YouTube
SalesCentral for Partners
Launched in January, 2018
News feed/Social Sharing now available
Events
Global Partner Kickoff (virtual)
Partner OpenWorld
Regional OpenWorlds
Event Publishing Services on oracle.com
News
OPN Newsletters
blogs.oracle.com/oraclepartners
75+ Posts
520+ Newsletter Articles
400+ Partners Syndicating
Videos
youtube.com/oraclepartnernetwork
medianetwork.Oracle.com
185+ videos with > 100K views
24+ Live PartnerCast Shows
Cloud Connection
Online region based communities

5. Is Your Oracle Account Linked to Your Company ID?
Create an Oracle account / Sign in to your account
Link your business address to your OPN Company ID
Access secure content and receive personalized communications
OPN program and Oracle Partner Store policy updates
Upcoming online and in person partner-only events
Product updates & enhancements
Development & demo licenses
Enablement focused webinars and live events

6. Access Oracle Subscription Center https://go.oracle.com/subscribe
Streamlined UX
Single unified form
Enhanced experience
Change or Update preferences via Oracle Account or Subscribe link
Personalized
Self-select topics of interest based on
Role
Industry
Topics of interest
Integrated
Built in and hosted on Oracle Eloqua
Captures real time updates across all systems

7. Express Your Communication Preferences
STEP 1: Select Industry
STEP 3: Select Topics
STEP 2: Select Role

8. Promote Yourself

9. Promote Your Event on oracle.com/search/events
Global benefit to promote your events to Oracle customers on Events Calendar
Single Oracle events listing source globally
+30,000 unique monthly visitors
Maximize your brand value
Broaden your event exposure
Control registrations, event links to your website
No cost, easy submission

10. Get Started OPN Member Eligibility Event Requirements
Achieved one of more Specializations
Obtained a Cloud designation
Achieved Cloud Excellence Implementer in one or more specified modules and geographies
Event Requirements
Partner run and executed
Live or In-Class
Focused on an Oracle Product or Solution
Submission Process
Identify your company’s eligible events
Submit event request online
Event published in 3 – 6 days

11. Use Oracle Trademark in Google AdWords Campaigns
Exclusive authorization for OPN Members to use the Oracle trademark and trademarked names of Oracle products in Google AdWords campaigns
Make your Ads more visible & effective
Submit Request
Company Name & ID
Google login address / Google Customer ID
Text of the Ads that contain the Oracle trademark

12. Expand Your Visibility to 430K Customers
Oracle Partner Finder - Solutions.Oracle.com
Showcase your expertise and achievements
Gain exposure to Oracle field sales
Promote your capabilities, solutions and services
Leverage the Oracle brand and online presence

13. salescentral.oracle.com
Single source for up-to-date Oracle Seller content
Digital Seller’s Essentials
Interactive News Feed
50K+ partner downloads
Easy to access portal from any device, with Mobile App coming in FY19
Need access to OPN Sales Central?
Register at partnerstore.oracle.com

14. Marketing Tools and Resources

15. Latest Social Campaigns among 50 available campaigns
Oracle Channel Marketing Automation Service What’s New for FY19 OPN Demand Generation kits are now aligned to Social and Integrated Campaigns
Integrated Campaigns
Join the Autonomous Revolution
Your Tomorrow, Today ( Partner Campaign with IT in November)
The Cloud’s New Power Partnership – Finance & HR
Autonomous Transaction Processing
(December )
Latest Social Campaigns among 50 available campaigns
Connect & Extend
Autonomous Cloud Services Set of Webinars
Oracle Analytics Cloud
Develop and Deploy
BYOL
Move and Improve
Unleash Your Database Potential with Cloud Ready Engineered Systems
Secure and Manage Hybrid Cloud
Fully thought out Integrated Campaign Calendar
NEW FY19: Serving up stand alone social campaigns and social library posts designed to increase frequency and relevance of posts and online interactions with customers
For FY19, we are focusing on both Integrated Campaigns and Social Campaigns. These will be created and uploaded into the Oracle Channel Marketing Automation Service platform – powered by Zift Solutions.
Integrated Campaigns include social posts and associated stand-alone social campaigns leveraging landing pages in addition to the multi-touch outreach.
Social Campaigns are stand alone and mostly drive the customer to a specific CTA /asset.
Additionally, partners have direct access to all assets hosted via the engaging Collateral Library; including a direct link to Sales Central via the platform
All align to our top sales plays and regional focus areas.
Here's what we have produced:
6 new stand alone social campaigns
68 Campaigns
Two Integrated Campaigns
with more to come (left side of the diagram):
What is an Integrated Campaign?
9 week nurture campaign that includes social posts and associated stand-alone social campaigns leveraging landing pages in addition to the multi-touch outreach
Free
“Always On”
Autonomous Data Warehouse Cloud – Launched in July. This is the FIRST TIME we've launched this type of campaign. TO DATE WE HAVE 4 PARTNERS USING THIS
United Finance and HR -- Launched in August
RESULTS
Too soon to tell… Preliminary results show…an increase in new partner signups (12 new partners since July).
THANK YOU JULIE..for YOUR ASSETS, TIME, CRAFTING THIS
BIG PUSH TO CHANNEL SALE TEAMS GLOBALLY --- ONGOING PUSH TO INCREASE ADOPTION BY PARTNERS
All Assets Uploaded to Zift Platform Library

16. FY19 H1: Campaign & OPN kits Roadmap for Partners
KEY
White: Available now both as Social Campaign AND OPN Kit Grey: Social is available now. OPN kit is WIP, available shortly in Nov..
*Join the Autonomous Revolution *The Cloud’s New Power Partnership: Finance & HR
Autonomous Cloud Services Set of Webinars
*Develop and Deploy *Move and Improve
*Connect and Extend *HCM *ERP *CX
*Oracle Analytics Cloud * Secure and Manage Hybrid Cloud
Unleash Your Database Potential with Cloud Ready Engineered Systems
*Your Tomorrow, Today *Autonomous Transaction Processing

17. What is an Integrated Campaign
What is an Integrated Campaign? 6-9 Week Nurture Program – Set It and Go!
Partners upload lists, insert logos and customizes campaign
Automated Workflow Begins
Includes 6 s, 20 social posts, 3 microsites and banners
Oracle Autonomous Data - Workflow
Workflow for 3 Module campaign s  - 3 Landing pages/microsites
Ad Banners Social posts
Each of these integrated campaigns is a 9-week automated nurture program consisting of multiple s, 20 social posts, microsites/landing pages, and ad banners. Partners add their logo and messaging, set it and forget it. Then collect the leads at the end of the campaign.
This modern marketing platform provides a suite of integrated digital marketing applications comprised of ready-to-execute Oracle marketing campaigns and content -- all designed to enhance our partners’ go-to-market strategy while boosting awareness and generating leads.
Our team works with Julie’s team and others to prioritize and align content with sales plays and regional focus areas
We also educate and incent partners to utilize Oracle Channel Marketing Automation Service (AKA Zift) to drive more pipeline
The benefits of this powerful, robust platform are many:
It is available to all OPN qualified partners
customizable
Oracle authored and sanctioned assets
True advantage is the reporting capabilities = better engagement; Allows us to see what partners are leveraging and how successful their campaigns are
Changes over the last 6 months  We have:
Expanded the availability of partner ready content
Shifted to invest more in Social and Automated Workflow since data shows us that’s where our partners are getting the most traction
Leverage new programs to improve quality and delivery of new content
To access it, partners can visit the OPN partner portal (oracle.com/partners); select Marketing and Sell > Oracle Channel Marketing Automation Service > then they will be taken to oracle.zift123.com page whether they can register
We promote access via the OPN Portal (oracle.com/partners) – Market Your Offerings – Oracle Channel Marketing Automation Service.
Thanks to Julie Miller and Amy Thompson for providing these assets for us to leverage
Our goal is to have partners amplifying what Oracle is going to market with. As such, it’s critical for us to be aligned internally with the various Initiative teams, product marketing, field marketing and the regions so that we can ensure that we are providing partners access to the most current campaigns and assets.

18. Additional Marketing Resource Partners.Oracle.com