1. Elections and Campaigns
AP Ch 10 Notes

2. 2 Phases to an Election Getting nominated—need resources
Getting elected—need to be creative (incumbency helps)

3. President vs. Congress Nationwide Fundraising requirements Large staff
More individual
More candidates
State/District
State govt. can help—district shape
Franking
Party support
Less competition

4. Primaries vs. General More focused on party stance Build momentum
Show you can win
Need the swingers
Issues matter
Media is more important

5. 4 “T’s”
Timing
Tone
Theme
Target

6. Primaries Spring Select candidates from YOUR party
Will divide the party initially

7. Types of Primaries
Open
Closed
Blanket
Runoff
Presidential (3 kinds)

8. OPEN CLOSED Choose party that day Straight ticket voting 8 states
Vote based on party affiliation from previous election
Straight ticket
40 states

9. BLANKET RUNOFF Can choose either party in the booth Split ticket
Just like the General Election
2 states
Only needed if you need a majority vs. a plurality
Local elections usually

10. Marketing TV is influential Free is not always good
Debates can be good and bad
Internet
Control as much as you can

11. Money FEC controls disclosure Pres gets matching funds
Has to raise $100,000 in 20 states in maximum of $250
BCFR 2002
Soft (527)vs. Hard

12. Money
Parties will give to incumbents
PAC’s
Page 247

13. What’s Important Now? Need party support and party ID 4-T’s
Prospective/Retrospective voters
Win the swing
Make promises you can keep

14. Presidential Remember delegates?
How committed the delegates are to voting for a particular candidate
Selection—Advisory---Binding
(delegates choice) (suggested) (have to)