1. Ontario Hunting Tourism Statistics 2015
Fall 2017

2. This report summarizes key characteristics of visitors and visitor spending of trips in Ontario which included the activity of Hunting. Data was sourced from Statistics Canada’s Travel Survey of the Residents of Canada and International Travel Survey, Some slides include an index table which simplifies the comparison of Hunting and total trip statistics. Since total trips equals 100, an index of 105 indicates Hunting is 5% higher than total, similarly an index of 90 signifies Hunting is 10% lower than total. Index Interpretation less than 80 Hunting trips underdeveloped versus total trips Hunting trips similar to total trips greater than 120 Hunting trips overdeveloped versus total trips 2

3. Visits and Spending
Region
Visits
(millions)
Visitor Spending
($ billions)
Ontario Total
141.9
25.4
Ontario Hunting
0.6
0.1
Ontario Hunting proportion of Ontario Total
0.5%
In 2015, there were 644,000 Hunting visits in Ontario, representing 0.5% of total visits in Ontario
Hunting visitors in spent $132 million, accounting for 0.5% of total visitor spending in Ontario
Source: Statistics Canada’s Travel Survey of the Residents of Canada and International Travel Survey 2015; Ontario Ministry of Tourism, Culture and Sport

4. Hunting and Total Visits by Origin
Hunting vs. Total
Visit Index
Ontario
105
U.S. 23
Other Canada
190
Overseas
Ontario residents accounted for the majority of Hunting (89%) and total (86%) visits
U.S. visitors accounted for 2% of Hunting visits compared to 8% of total visits
Visitors from Other Canada comprised 9% of Hunting visits and 5% of total visits
Overseas visitors accounted for 0% of Hunting visits and 2% of total visits
Source: Statistics Canada’s Travel Survey of the Residents of Canada and International Travel Survey 2015; Ontario Ministry of Tourism, Culture and Sport

5. Hunting and Total Spending by Origin
Hunting vs. Total
Spending Index
Ontario
155
U.S. 54
Other Canada 80
Overseas
Ontario residents accounted for the majority of Hunting (85%) and total (55%) spending
U.S. visitors accounted for 8% of Hunting spending compared to 14% of total spending
Visitors from Other Canada comprised 7% of Hunting spending and 9% of total spending
Overseas visitors accounted for 0% of Hunting spending and 22% of total spending
Source: Statistics Canada’s Travel Survey of the Residents of Canada and International Travel Survey 2015; Ontario Ministry of Tourism, Culture and Sport

6. Ontario Hunting Visitors by Region of Residence
Hunting vs. Total
Visits from Ontario Index
Reg 1 85
Reg 2 15
Reg 3 21
Reg 4 50
Reg 5 35
Reg 6
251
Reg 7 67
Reg 8 97
Reg 9 28
Reg 10 53
Reg 11
202
Reg 12
Reg 13
488
34% Hunting visitors from Ontario are from Region 6 compared to 14% of total visits, 23% from Region 13 (5% total visits), and 10% from Region 1 (12% total visits)
Note: Ontario origin Hunting visitors represented 89% (576,000) of visits and 85% ($113 M) of visitor spending
Source: Statistics Canada’s Travel Survey of the Residents of Canada and International Travel Survey 2015; Ontario Ministry of Tourism, Culture and Sport 6

7. Destination – Hunting Visits by Region
Hunting vs. Total
Destination Index
Reg 1 71
Reg 2
Reg 3 37
Reg 4
125
Reg 5 14
Reg 6
261
Reg 7 18
Reg 8 70
Reg 9
177
Reg 10 58
Reg 11
306
Reg 12
167
Reg 13
315
21% of Hunting visits took place in Region 6 compared to 8% of total visits, 20% in Region 13 (6% total), and 12% in Region 11 (4% total)
Source: Statistics Canada’s Travel Survey of the Residents of Canada and International Travel Survey 2015; Ontario Ministry of Tourism, Culture and Sport 7

8. Hunting Visits by Length of Stay
Hunting vs. Total
Length of Stay Index
Same-day 78
Overnight
138
Avg # nights
117
50% of Hunting visits were overnight visits. For comparison, 36% of total visits in Ontario were overnight visits
The average number of nights spent on Hunting visits was 3.7, above Ontario’s average of 3.2 nights
Source: Statistics Canada’s Travel Survey of the Residents of Canada and International Travel Survey 2015; Ontario Ministry of Tourism, Culture and Sport

9. Hunting $/Trip by Length of Stay
Hunting vs. Total
$/Trip Index
Total
115
Same-day
154
Overnight 81
Hunting visitors spent an average of $206/trip ($179/trip for total trips)
On average, overnight visitors spent over twice as much per trip as same-day visitors
Total trip spending, not just spending on Hunting
Source: Statistics Canada’s Travel Survey of the Residents of Canada and International Travel Survey 2015; Ontario Ministry of Tourism, Culture and Sport

10. Hunting Spending by Category
Hunting vs. Ontario
Spending Index
Transportation 91
Accommodation 46
Food & Beverage
109
Rec./Entertain.
Retail/Other
175
The largest proportions of expenditures were spent on Transportation (33% Hunting, 36% total), and Food & Beverage (30% Hunting, 27% total)
Source: Statistics Canada’s Travel Survey of the Residents of Canada and International Travel Survey 2015; Ontario Ministry of Tourism, Culture and Sport

11. Other Activities done by Hunting Visitors
Activity
Hunting Visit Participation
Index vs Total
Any Outdoor/Sports Activity
100%
582
Hunting
22048
Fishing
24%
708
Boating
22%
552
Hiking
20%
442
Camping
19%
591
Wildlife/Bird watching
18%
796
Canoeing
17%
788
Visit a beach
15%
346
National/Provincial Nature Parks 9%
311
Activity
Hunting Visit Participation
Index vs Total
Historic Sites 7%
208
Play a sport 6%
272
Sports Events 5%
135
Golfing
392
Museums/Art Galleries
178
Cycling
425
Cultural Performances 4% 97
Festivals/Fairs 3%
123
Visit Friends or Relatives 10
Snowmobiling
1112
Activity
Hunting Visit Participation
Index vs Total
Cross-country Skiing 3%
819
ATV
1141
Restaurant or bar 45
Zoos/Aquariums/Botanical Gardens
175
Shopping 30
Movies 2%
266
Indigenous
1295
Casinos 76
Theme Parks
165
Sightseeing 32
24% of Hunting visitors went fishing, 22% boating, 20% hiking, and 19% camping
Source: Statistics Canada’s Travel Survey of the Residents of Canada and International Travel Survey 2015; Ontario Ministry of Tourism, Culture and Sport

12. Main Purpose of Hunting Visit
Hunting vs. Total
Purpose Index
Pleasure
237
VFR 28
Business 6
Other 30
VFR: Visiting Friends and / or Relatives
Most trips were pleasure trips (83% compared to 35% of total trips)
Other includes shopping, medical, religious, hobby/trade show, etc.
Source: Statistics Canada’s Travel Survey of the Residents of Canada and International Travel Survey 2015; Ontario Ministry of Tourism, Culture and Sport

13. Hunting Visits by Accommodation Type
Hunting vs. Total
Type Index
Private
106
Commercial 28
Campground
353
The majority (65%) of overnight Hunting visits were spent at unpaid accommodations such as private homes and cottages, compared to 61% of total visits
19% of overnight Hunting visits were spent in camping/RV facilities versus 5% of total visits
Source: Statistics Canada’s Travel Survey of the Residents of Canada and International Travel Survey 2015; Ontario Ministry of Tourism, Culture and Sport

14. Hunting Visits by Time of Year
Hunting vs. Total
Quarter Index
Jan-Mar 6
Apr-Jun 88
Jul-Sept 86
Oct-Dec
212
The largest proportion of trips occur in the fall with 49% of Hunting trips taking place in Oct-Dec versus 23% of total trips
Source: Statistics Canada’s Travel Survey of the Residents of Canada and International Travel Survey 2015; Ontario Ministry of Tourism, Culture and Sport 14

15. Hunting Visits by Gender
Hunting vs. Total
Gender Index
Male
154
Female 37
Males made the majority (83%) of Hunting visits. For comparison, 54% of total visits in Ontario were among male visitors
Source: Statistics Canada’s Travel Survey of the Residents of Canada and International Travel Survey 2015; Ontario Ministry of Tourism, Culture and Sport

16. Hunting Visits by Party Size
Hunting vs. Total
Party Size Index
1 person
144
2 persons 64
3+ persons 85
Avg party size 83
With children 42
Avg Party Size
With children % %
56% of Hunting visits were among groups of 1 person compared to 39% of total visits
5% of Hunting visits included children versus 12% of total visits
Source: Statistics Canada’s Travel Survey of the Residents of Canada and International Travel Survey 2015; Ontario Ministry of Tourism, Culture and Sport 16

17. Domestic Hunting Visitor’s Income
Hunting vs. Total
Income Index
< $50 K 40
$50 K- $75 K
158
$75 K - $100 K
125
$100 K+
122
44% of Canadian Hunting visitors in Ontario had an household income greater than $100,000 compared to 36% of total visitors
Source: Statistics Canada’s Travel Survey of the Residents of Canada 2015; Ontario Ministry of Tourism, Culture and Sport

18. Domestic Hunting Visitor’s Education
Hunting vs. Ontario
Education Index
< High School 85
High School
Some post-secondary 96
University degree
118
38% of Canadian Hunting visitors in Ontario had a university degree compared with 32% of total visits
Source: Statistics Canada’s Travel Survey of the Residents of Canada 2015; Ontario Ministry of Tourism, Culture and Sport

19. Hunting Summary
In 2015, there were 644,000 Hunting visits, accounting for 0.5% of total visits to Ontario. Hunting visitors spent $132 million, or 0.5% of total visitor spending in Ontario.
Ontario residents accounted for 89% of visits and 85% of spending, residents of Other Canada accounted for 9% of visits and 7% of spending, U.S. visitors represented 2% of visits and 8% of expenditures, and overseas visitors accounted for 0% of visits and 0% of spending
34% Hunting visitors from Ontario are from Region 6 compared to 14% of total visits, 23% from Region 13 (5% total visits), and 10% from Region 1 (12% total visits)
21% of Hunting visits took place in Region 6 compared to 8% of total visits, 20% in Region 13 (6% total), and 12% in Region 11 (4% total)

20. Hunting Summary
50% of Hunting visits were overnight visits. For comparison, 36% of total visits in Ontario were overnight visits. The average number of nights spent on Hunting visits was 3.7, above Ontario’s average of 3.2 nights
Hunting visitors spent an average of $206/trip ($179/trip for total trips). On average, overnight visitors spent over twice as much per trip as same-day visitors
The largest proportions of expenditures were spent on Transportation (33% Hunting, 36% total), and Food & Beverage (30% Hunting, 27% total)
24% of Hunting visitors went fishing, 22% boating, 20% hiking, and 19% camping
Most trips were pleasure trips (83% compared to 35% of total trips)

21. Hunting Summary
The majority (65%) of overnight Hunting visits were spent at unpaid accommodations such as private homes and cottages, compared to 61% of total visits. 19% of overnight Hunting visits were spent in camping/RV facilities versus 5% of total visits
The largest proportion of trips occur in the fall with 49% of Hunting trips taking place in Oct-Dec versus 23% of total trips
56% of Hunting visits were among groups of 1 person compared to 39% of total visits. 5% of Hunting visits included children versus 12% of total visits
44% of Canadian Hunting visitors in Ontario had an household income greater than $100,000 compared to 36% of total visitors
38% of Canadian Hunting visitors in Ontario had a university degree compared with 32% of total visits