1. SWOT ANALYSIS
Workshop Oteshevo May 2018

2. SWOT ANALYSIS What is SWOT analysis? Why do you need SWOT analysis?
How to make SWOT analysis
Examples of SWOT analysis

3. What is SWOT analysis?
S – strength (competence, advantage, doing good)
W – weakness (lack / poor condition, disadvantage, limit)
(internal situation)
O – opportunities (chance for growth and profitability)
T – threats (danger for integrity and profitability)
(external situation)

4. What is SWOT analysis?
SWOT analysis is an extremely useful tool for decision- making, reviewing strategy, organizational positioning, or establishing direction in a company
SWOT – planning tool for identifying internal and external factor in creating a strategy
SWOT helps drawing conclusions about attractiveness of situation
Strength – positive internal characteristics
Weakness – negative internal characteristics
Opportunities – external factors that can improve the perspective
Threats – external factors that can compromise the perspective

5. How to make SWOT?
STRENGTH
WEAKNESS
OPPORTUNITIES
THREATS

6. How to make SWOT? 3 phases of SWOT
I – identifying the strength and weakness , and opportunities and threats of the subject
II – Analyzing the situation from the point of view -how to upgrade the strength characteristics -how to overcome the weak sides -how to use the opportunities -how to minimize the influence of the threats
III – Developing strategy for improvement of situation
*Quality of SWOT depends of stakeholders included in the analysis and how the process is managed

8. Macedonia organic sector

9. Macedonia organic sector

16. Thank you for your attention !