1. Your Source for Quality Passive Components
Slide #1
Narrative:
“CDE offers a wide variety of capacitors from surface mount to through hole to large can aluminum electrolytics.
The exceptional growth of the electronics industry is due to the technical advances that surround us:
Computers: whether they be mainframe, PC, notebook, servers or imbedded.
Peripheral equipment: printers, modems, copiers, scanners fax, etc.
Communication equipment: telephone, cellular, wireless, high speed internet access, etc.
These advances have had a tremendous effect on capacitor designs, requiring superior features such as:
Aluminum oxide improvements
Electrolytes
Higher density materials
Smaller package size
Higher CV ratings
Guaranteed operating temperatures
Heat transfer techniques
Today’s product challenges consist of that which are “given” (i.e.,service and delivery) but also expectations are higher: they must last longer store more energy, provide higher temperature capability.
Cornell Dubilier products are used extensively in Power Conversion Applications and the basic aspects of these power conversion circuits involve ECONOMY and SYSTEM TOPOGRAPHY.”

2. CDE Product Sales Opportunities
SMT Film Chips
Types FCN, FCP & FCA
Radial Leaded Film
DME Series
Control
Regulated DC
Rectified AC
Input
DC-DC
Converter
Output
Load
Bulk Storage
Snubbers
Ripple Filtering
& Decoupling
Aluminum Electrolytics
DCMC, 500C,520C, 550C & 101C
Series Screw Tops
380LX, 381EL & 381LX Snapmounts
IGBT Snubber
Modules
940 & 942 Series
Power Film
DPPM & DPFF
Met. Polypropylene
CDV - Mica
MC - SMT Mica
Aluminum Electrolytics
300 Series Radials - 361R
380LX, 381EL & 381LX Snapmounts
Slide #2
Narrative:
“The four basic elements of a power conversion circuit present an excellent vehicle for demonstrating SALES OPPORTUNITIES for CORNELL DUBILIER Components.”
“This block diagram demonstrates several of these CDE PRODUCT SALES OPPORTUNITIES at different stages of a typical POWER CONVERSION CIRCUIT.”
(Briefly point out the different CDE products.)
“Let’s review the opportunities at each of these stages”
SMT Aluminum Electrolytics
Types AVS, AHA, AFC, AFK & AHD
SMT Polymer Aluminum
Types ESRD & ESRE
SMT Polymer Aluminum
Types ESRD & ESRE

3. CDE Product Sales Opportunities
Rectified AC
Input
Bulk Storage
Aluminum Electrolytics
DCMC, 500C, 520C, 550C & 101C Series Screw Tops
380LX, 381EL & 381LX Snapmounts
SMT Aluminum Electrolytics
Types AVS, AHA, AFC, AFK & AHD
Slide #3
Narrative:
“At the input stage, aluminum electrolytics play a major role by providing bulk storage capability. Different power levels require different features:
For high power applications, large screw terminal types are the product of choice and depending upon the the circuit’s capacitance/voltage needs, ripple current, impedance and temperature characteristics, CDE has the series to meet these needs:
DCMC, 500C, 520C, 550C and 101C
Major competitors are BC Components, UCC and Aerovox
For other power applications - printed circuit board mounting- CDE offers 85OC and
100 OC types, long life and 4 & 5 pin styles:
380LX, 381EL, 381LX, 382LX, 383LX and 381LL
Major competitors are Nichicon, UCC, Panasonic, Illinois Capacitor and NIC
For low power, surface mount applications, again depending on the circuits needs, CDE offers:
Types AVS, AHA , AFC, AFK and AHD SMT aluminum electrolytics
Major competitors are: Nichicon, NIC, Panasonic and UCC
For lower impedance and higher ripple needs, we offer:
Types ESRD and ESRE polymer aluminum electrolytic types
Major competitors are: Panasonic, Sanyo, Vishay, NEC, Nichicon, Kemet”
SMT Polymer Aluminum
Types ESRD & ESRE

4. CDE Product Sales Opportunities
Regulated DC
Output
Load
Ripple Filtering
& Decoupling
Aluminum Electrolytics
300 Series Radials - 361R
380LX, 381EL & 381LX Snapmounts
Slide #4
Narrative:
“At the OUTPUT stage, aluminum electrolytics play a major role in ripple filtering and decoupling applications.
The snapmount and SMT styles shown under the INPUT circuit also find application at the OUTPUT end.
In addition to these types, we offer our:
Type 300 Series radial aluminum electrolytics including type 361R
to meet those needs between snapmounts and SMT.”
SMT Electrolytics
Types AVS, AHA, AFC, AFK & AHD
SMT Polymer Aluminum
Types ESRD & ESRE

5. CDE Product Sales Opportunities
DC-DC
Converter
Snubbers
IGBT Snubber
Modules
940 & 942 Series
Power Film
DPPM & DPFF
Met. Polypropylene
CDV - Mica
MC - SMT Mica
Slide #5
Narrative:
“At the DC-DC Converter stage, ‘electrostatic’ types function as SNUBBERS. I other words, these capacitors provide over voltage and surge protection for other components.
CDE offers:
Types SCC, SCD and SCM Capacitor Snubber modules that mount directly on the IGBT(Isolated Gate Bipolar Transistor).
Major competitors are: Aerovox, ASC, Arcotronics, Electronic Concepts, Illinois Capacitor
In some cases, the customer will design their own discrete snubber circuit on board. CDE has a variety of capacitors for use in these circuits:
Power Film Capacitors, Double Metallized Polypropylene Axial Types 940C and 942C, Polypropylene radial Types DPFF and DPPM
Major competitors are: Electronic Concepts, Electrocube, Illinois Capacitor, Roederstein and ASC.
Other capacitor are:
High Voltage Dipped Mica Type CDV
Major competitors are: Arco, Saha (Susco)
Surface mount mica chip capacitors Type MC
Major competitor is Arco”

6. CDE Product Sales Opportunities
Control
Radial Leaded Film
DME Series
SMT Film Chips
Types FCN, FCP & FCA
Slide #6
Narrative:
“At the CONTROL stage, film capacitors are used for timing, blocking, bypass and/ or decoupling.
CDE offers:
Miniature Radial Dipped Polyester Type DME
Major competitor is Panasonic.
For surface mounting three styles of film chips are available,Types FCN, FCP and FCA.
Major competitors are: Panasonic, NIC, Tecate Wima and Roederstein”

7. Synergistic Sales Opportunities
CDE Capacitors
Varistors
Voltage Regulators
Control
Resistors
MOSFET Drivers
Regulated DC AC
Input
DC-DC
Converter
Output
Load
Switches
Transformers
Fuses
Diodes
Connectors
Power Transistors
MOSFETs
IGBTs
Triacs
Thyristors
Heat Sinks
Sockets
Inductors
Sensors
Wire & Cable
Connectors
Slide #7
Narrative:
“ As we said in the beginning, there are parallel sale opportunities for other products on your Line Card. Although it is an over used word, SYNERGISTIC selling does work and will help maximize your account penetration.”
Briefly point out the different products. This is an opportunity to mention your other principles’ products on the distrbutor’s line card.
“Now that you have seen a number of SALES OPPORTUNITIES in Power Comversion Circuits, where do you go to find these opportunities?”
CDE Capacitors
CDE Capacitors
CDE Capacitors

8. Where to Find Power Conversion Opportunities
CDE
Where to Find Power Conversion Opportunities
Motor Drives
Motor Controls
UPS Systems
Electric Welding
Battery Chargers
Elevators
Induction Heating
Medical Imaging
Switched Mode Power Supplies
Audio Equipment
Slide #8
Narrative:
“ CDE sales opportunities for Power Conversion are founfd at:”
(Go down the list shown. You can also identify those types of accounts in your territory that you may wish to have work with that distributor)
“ In addtion to these places, you will find opportunities at:”

9. Other Applications for CDE Products
Telecom (central office and base station equipment)
High Speed Internet Access (routers and switches)
CATV
Modems (DSL)
PCs’, CPU (mother boards)
Industrial Controls (imbedded computers)
Lighting Control (electronic ballast)
Test Instrumentation (ATE)
Digital Signal Processing
DC-DC Converters & Voltage Regulator Modules
Strobe / Photoflash Applications
Slide #9
Narrative:
“Other sales opportunities for CDE products exist at:”
(Go down the list shown. You can identify those types of accounts in your territory that you may wish to direct that distributor)
“Now you have seen where to go, how big is the market for these products?”

10. Sales Available Market - North America
CDE
Sales Available Market - North America
Film Chips $ 40 million
Film (Leaded) $ 160 million
Aluminum Electrolytics $ 250 million
SMT Aluminum Electrolytic $ 50 million
SMT Polymer Aluminum $ 250 million
Mica (Dipped & SMT Chips) $ 11 million
IGBT Snubber Solutions $ 30 million
Total S.A.M $741 million
Slide #10
Narrative:
Sales Available Market North America
“Comments on the S.A.M.:
Film chip market growing rapidly, two years ago it was only $8 million.
Film: Steady, CDE gaining market share.
Aluminum Electrolytics:
Screw Terminal: Steady
Snapmount: Continues to grow, replacing some of the lower CV value screw terminal types.
SMT Electrolytics: Modest growth expected.
SMT Polymer: Coming on fast.. Growing at a rate of 140% per year.
Mica: Dipped remaining steady; Chips are growing at a modest clip.
IGBT Snubber Solutions: Includes all components and modules, i.e., capacitors, resistors, diodes, etc…”

11. CDE Product Sales Opportunities
SMT Film Chips
Types FCN, FCP & FCA
Radial Leaded Film
DME Series
Control
Regulated DC
Rectified AC
Input
DC-DC
Converter
Output
Load
Bulk Storage
Snubbers
Ripple Filtering
& Decoupling
Aluminum Electrolytics
DCMC, 500C, 520C, 550C &101C
Series Screw Tops
380LX, 381EL & 381LX Snapmounts
IGBT Snubber
Modules
940 & 942 Series
Power Film
DPPM & DPFF
Met. Polypropylene
CDV - Mica
MC - SMT Mica
Aluminum Electrolytics
300 Series Radials - 361R
380LX, 381EL & 381LX Snapmounts
Slide #11
Narrative:
“ To recap, Power Conversion Circuits demonstrate (but an extensive ) area of opportunity for CDE products. There are many as listed earlier.
Thank you for your time and attention. It is appreciated. “
SMT Aluminum Electrolytics
Types AVS, AHA, AFC, AFK & AHD
SMT Aluminum Electrolytics
Types AVS, AHA, AFC, AFK & AHD
SMT Polymer Aluminum
Types ESRD & ESRE
SMT Polymer Aluminum
Types ESRD & ESRE

12. Your Source for Quality Passive Components
Questions?
Slide #12
Narrative:
“ At this point, we’d like to open the discussion to any questions that you might have.”