1. Sabre Airline Solutions eCommerce
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2. Airline Solutions: SabreSonic Web Customers
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3. eCommerce customers needs
. . . deliver a dynamic online experience based on airline customer unique attributes
. . . have the control to manage airlines sites, maximize conversions and grow their brand
. . . create a private economic relationship with the end customer
. . . support a consistent customer experience — online and on the go
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4. eCommerce customers needs
. . . deliver a dynamic online experience based on airline customer unique attributes
. . . have the control to manage airlines sites, maximize conversions and grow their brand
DIFFERENTIATE
. . . create a private economic relationship with the end customer
. . . support a consistent customer experience — online and on the go
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5. eCommerce solution - web, mobile and kiosk+
Engine
3 Ways to Customize UI
Custom UI via The Service Engine
Control your own user experience, or just certain aspects of it
Integrate with 3rd party content providers with ease
Developed by Sabre or 3rd parties with Sabre consulting and engineering support
SabreSonic CSS
Manages business processes and decisions
Supports multiple user touch points (web, agency portal, mobile, kiosk, television, etc.)
Device agnostic
Templates with Customized Components
Individual custom development performed for customers
Enhance or differentiate the user experience
UI Community Templates
Configurable, interchangeable
Community input to development roadmap
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6. Technology strategy
Full Service
Airport & Res Agent
Self Service
Web, Mobile, Kiosk
Sabre
Touchpoints
Airline & 3rd Party Touchpoints
Orchestrated Services
Webservices (e.g. OTA2)
Site Configuration
Trip Booking & Servicing
SabreSonic Customer Sales & Service
SabreSonic Interact
Trip Information
Customer Management
Reservations
Shopping & Pricing
Payments
Merchandising
The Service Engine is a platform exposing SabreSonic capabilities as orchestrated webservices
Common services and controls enables Sabre and 3rd-Party touchpoints – ensures consistent traveler experience
Device agnostic, internal and external adaptation
Enables protocols based on the consumer needs (SOAP, JSON, XML); Contracts defined with the OTA2 standard
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7. Event Driven Rules Engine
Abstract and consistent data model to represent the input information
Rules based actions
Flexible definitions of the business rules
Power to build the fully functional solutions and applications
Event:
Traveler Check in
Data:
Read User profile
Decision:
Traveler birth date = today?
Action:
Free bag coupon!
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8. Event Driven Rules Engine
Abstract and consistent data model to represent the input information
Rules based actions
Flexible definitions of the business rules
Power to build the fully functional solutions and applications
Traveler baggage lost
Event:
Read Booking class
Data:
Read User profile
Read Check-in information
Read Frequent Flyer Status
Is booking class = Business?
Decision:
Is customer participating in FF program?
Is this 2nd or more incident for this customer?
Is Frequent Flyer status > 100
Send the with free upgrade
Action1a:
Propose the upgrade at the next check-in
Action1b:
Add free miles to the FF account
Action2a:
Offer upgrade coupon at the check-in
Action2b:
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9. Thank you!
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