1. PLACE AS AN ELEMENT OF MARKETING MIX

2. LOCATION OF SERVICE PROVIDER
DIRECT CONTACT BETWEEN SERVICE PROVIDER AND CUSTOMER
WHO GOES TO WHOM—
IF THE CUSTOMER HAS TO GO THE SERVICE PROVIDER LOCATION OF SERVICE PROVIDER IS VERY IMPORTANT.
CUSTOMER WILL NORMALLY CHOOSE CONVENIENTLY LOCATED SERVICE PROVIDER.
CUSTOMER COST INVOLVES—TIME/EFFORTS..(PARKING)

3. PLACE STRATEGIES SINGLE SITE OPERATIONS
MULTISITE OPERATIONS (ANGEL BROKING/BRANCHES OF BANKS)
IF IT IS NOT VIABLE TO HAVE MULTI-SITE IOERATIONS THEN—
1) FRANCHISING
2) CO-MARKETING OR SHARING RESOURCES (ICICI BANK/BAJAJ ALLIANCE
3) EMPLOYING AGENTS/DISTRIBUTION PARTNERS
USING TECHNOLOGICAL INNOVATIONS FOR SELLING SERVICES
;, E-COMMERCE,BOOKING OF RAILWAY TICKETS., CORE BANKING FACILITIES.

4. CHANNEL MANAGEMENT ISSUES
MAIN ISSUES ARE –
1. SERVING CUSTOMERS EFFICIENTLY—
MAKING BUYING PROCESS CONVENIENT/CUSTOMER FRIENDLY
(RECHARGE COUPONS FOR MOBILE PHONES IN GENERAL STORES)
2. ENSURING PARTNE’S VIABILITY—
FINANCIAL MODELS/TRAINING FACILITIES..( COMPUTER TRAINING INSTITUTES.)
3. MANAGING CHANNEL CONFLICTS—
DEVELOP POLICIES FOR RESOLVING CONFLICTS AMONG CHANNEL MEMBERS/ COMPANY AND CHANNEL MEMBERS.