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How do Australian youth find careers information?

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Presentation on theme: "How do Australian youth find careers information?"— Presentation transcript:

1 How do Australian youth find careers information?
Peta Skujins Australian Apprenticeships & Traineeships Information Service

2 Using Go To Webinars Select ‘Computer audio’, or dial in via phone if you are experiencing problems with sound Participate here! Ask questions or chat with our staff If you are experiencing problems, give us a call on or

3 About AATIS Australian Apprenticeships and Traineeships Information Service Funded by the Australian Government Department of Education and Training Services include: Australian Apprenticeships Pathways website, AusAppPathways mobile app, MyGain YouTube channel, Free Call line, and social media presence

4 What’s important for most people
What’s important for most people? It’s finding work that pays money, is satisfying, that they can do, that they’re good at. It’s about adding information to it and enabling them to make the next steps.

5 Why is careers information important?
Full time employment has declined while part time and casual employment has increased Participation in schooling has increased Participation and attainment of post-school qualifications has increased Participation in and completion of Australian Apprenticeships has decreased 1/8 young people who leave school early will never complete year 12 or certificate II or higher 70% of jobs that young people traditionally enter will be affected by automation Young people will have 17 jobs over 5 careers

6 What do we already know? LSAY 74% looked online 74% talked to a teacher or career adviser 55% did an aptitude test 50% attended a university careers session 15% attended a TAFE careers session Skillsroad Youth Census Parents Friends Teachers/ career advisers Mentors Colleagues Family friends The internet

7 What did we do? Surveys: 100 youth, 200 influencers
Focus groups: Vic, NSW, Qld and Online; 60 youth, 28 influencers Youth: year’s old Influencers: Parents, career advisers, teachers, information providers, and anyone who discusses careers information with young people

8 (Careers information includes) all published information available through every media format. It also includes personal experiences and family experiences.

9 What is careers information?
Influencers Employment information, data and statistics Job pathways: occupation and training information Information about jobs and industries Outcomes relating to wages and employment prospects Tools to help someone decide what pathway is best for them Youth Helping you get a job Sustaining a job The courses you are doing What ATAR you need Different courses to do with the job you want Setting up a new career, finding out everything you need to know before you start

10 What is careers information?
Influencers Employment information, data and statistics Job pathways: occupation and training information Information about jobs and industries Outcomes relating to wages and employment prospects Tools to help someone decide what pathway is best for them Youth Helping you get a job Sustaining a job The courses you are doing What ATAR you need Different courses to do with the job you want Setting up a new career, finding out everything you need to know before you start

11 I researched what my qualifications would be, what certificate I would get after I’d done this. How this would benefit me.

12 What motivates young people to access careers information?
Self-motivated Finding a job you’d have enjoyment in Knowing exactly what you’re getting into Deciding what to do next Forced Classes or other sessions for school students Subject or post-school decisions Parents force their children to plan their future Requirements for welfare payments

13 What motivates young people to access careers information?
Self-motivated Finding a job you’d have enjoyment in Knowing exactly what you’re getting into Deciding what to do next Forced Classes or other sessions for school students Subject or post-school education decisions Parents forcing their children to plan their future Requirements for welfare payments

14 What motivates young people to access careers information?
Some young people want to find information for themselves, but don’t know where or how to look Many young people disengage with information that is presented through advertising or otherwise forced on them

15 When you think of Facebook you think of a bunch of opinionated people, but Google you just Google it.

16 What platforms and mechanisms do people use?
Young people Influencers Online 1 Quizzes Newsletters 2 Wikipedia Interactive tools 3 Infographics Social media Facebook YouTube Instagram LinkedIn Printed materials Information packs Flyers Printed web pages Facts sheets

17 What devices do people use?

18 Where do people go?

19 Where should young people go?

20 The only person you’ve got is yourself.

21 Who do young people talk to?

22 I find that parents, because they know you so well, when you suggest jobs they might actually know if it might suit you.

23 What are the barriers? English language and literacy abilities
Internet access and device access School refusers Family problems

24 What are the problems? Knowing where to look and how to use careers information Misunderstandings between youth and influencers: What a ‘career’ is What types of career information are useful and important Where young people go for information Where young people should go for information

25 You don’t know what you don’t know.

26 Your home of information
Free call


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