1. 100th NASPA Annual Conference Philadelphia, PA March 3-7, 2018

2. Celebrating our Partnerships: Student Affairs and Enrollment Management
Dr. Mark Allen Poisel
Dr. Ellen Neufeldt
Dr. Gina Sheeks
Dr. Jeanine Ward-Roof
Dr. Georj Lewis

3. Setting the Framework for Connecting Student Affairs to Enrollment
Dr. Mark Allen Poisel Vice Chancellor for Student Affairs University of Arkansas at Little Rock

4. Current Enrollment Overview & the Relationship to Student Affairs
Dr. Ellen Neufeldt Vice President for Student Engagement and Enrollment Services Old Dominion University

5. What is Enrollment Management?
Enrollment = Students
Enrollment Management = Managing the student life cycle

6. Enrollment does not equal Admissions

7. Enrollment: First Point of Contact through Graduation

8. Career Outcomes + Productive Alumni
Success Continuum
First Point of Contact
Admissions
Learning
Service
Engagement
Student Dev
Persistence
Graduation
Career Outcomes + Productive Alumni

9. Diverse Markets: Complex Enrollment
Undergraduate
Freshmen
Transfers
Graduate
Master’s
Doctoral
Non-Degree
Online Classes
Continuing Education
Military
International
Out of State
Adult Learners

10. RPG
Retention
Persistence/Progression
Graduation

11. Data Informed Strategies
Targeted Programs
Predictive Models
Risk Factors

12. What Does This Mean for Student Affairs?
Ensuring we are serving all populations
Financial Security for your institution
Enrollment Connects Academics with Financial Viability and Student Success
Student Affairs Assessment for Relevance

13. Partnerships: Student Affairs, Enrollment Management, and Academic Affairs
Dr. Gina Sheeks Vice President for Student Affairs Columbus State University

14. Holistic Student Experience
What is in the best interest of the student?
Communication across all levels

15. Recruitment and Retention= Opportunities for Partnerships
“College Student for The Day”
Extended Orientation
Preference Registration

16. Student Affairs and the Retention Connection
Dr. Jeanine Ward-Roof Vice President for Student Affairs Ferris State University

17. All aspects of student affairs are retention-related
Engagement
Relationships
Accountability
Satisfaction
Holistic
Making sense
Applying learning

18. Impact of Student Affairs on Enrolling and Graduating Underrepresented Students
Dr. Georj Lewis Vice President for Student Affairs Armstrong State University

19. Why is this important? Connection to the institutional mission Values
Diversity enhances the learning process

20. Why is this important?
“According to the U.S. Census Bureau in 2011, for the first time in history, the majority of babies born in the U.S. are babies of color” (Holzman, 2012, p. 6)

21. What are the challenges?
Inferior educational environments
Low-income
Gender
The intersection of the challenges

22. What works? High impact practices
Service Learning
Mentoring
Engagement …
Programs that integrate high impact practices

23. Questions and
Conversations

24. Enrollment Management KC NASPA Events
VPSA Lounge Discussion on Student Affairs and
Enrollment Management
Tuesday, March 6th at 10:30 a.m. Convention 110A
EMKC Business Meeting and Reception
Tuesday, March 6th at 3:00 p.m. Sheraton Salon 3/4
@naspaemkc