1. We Put the FUN into FUNDING !!! A Lighter Look at Applied Research
Research & Innovation
We Put the FUN into FUNDING !!! A Lighter Look at Applied Research
Winnie Chiu
Director, Compliments Culinary Centre
Centre for Hospitality & Culinary Arts

2. Research doesn’t have to be boring !!!!
Research & Innovation
Research doesn’t have to be boring !!!!
This is how most people envision research…. A bunch of white coats in a lab analysing STUFF.

3. The Birds Do it, The Bees Do it
Research & Innovation
The Birds Do it, The Bees Do it
We do it everyday, you might not even be aware that you are researching.
My story
Relevancy on innovation – for every top notch organization
MRI is not just for scanning parts of your body
the nature of my undergraduate & graduate studies naturally fell into “research” in the biblical sense. I also didn’t think I was exceptionally good in this discipline.
Research & Innovation goes hand in hand. Through research we discover how to innovate – I worked & have many friends in the food industry and one of them used to say: “how many ways can you put chocolate, caramel & nougat together?” - layers, inclusions, sizes – mini, singles, 85g, Mega bars; dark, milk chocolate, with nuts – what nuts almonds, peanuts, BURNT Almonds
MRI also means the Ontario Ministry of Research & Innovation – they are highly encouraging research & innovation as key to shifting to an economy built on ideas…..to innovate.
At GBC I think it makes a lot of sense to do research & innovation in all the disciplines within all our schools – I got so proud seeing the very diverse projects of the students at a recent presentation ……from green energy initiatives such as small scale wind turbines, to a vest with built in heart monitor, to walking robot, health & wellness eating…….

4. Research & Innovation Current Facts
Ontario is shifting to an economy built on ideas
Read Robert Luke’s blog to find out more
Facebook – Innovator’s Guide to Growth
Canada’s innovation deficit
Innovation is not just in the latest iphone 3G or The Purple Blackberry – it should be in all discipline (you will see it in my project list later)
We humble Canadians don’t realize we are revolutionizing the world…..Blackberry, Insulin….what’s next?
When I work on an applied research project, my goal is to help change the way we go about our daily life, and provide a better quality of life for my family……when the connection is there; it makes so much more sense.
It is blatant that relatively speaking, this country is not so focused on research & innovation, but the climate is changing.

5. The Android OS by Google™
Research & Innovation
IT & Food
The Android OS by Google™
Cupcake
Donut
Éclair
Froyo
Gingerbread
Talk about research & innovation
Google is using food to reference their android OS system

6. Research & Innovation If You Got It, Flaunt it ! Let the world know
See your product on the shelf
Industry expert
Fill the Canada’s Innovation Deficit
Create greater social & economic productivity in the long term

7. Our Students – Our strengths
Research & Innovation
Our Students – Our strengths
Generate interest – is it relevant to their future career or better still, will the research impact their lives or their families?
Recruit wisely
Set expectations - sexy vs. mundane
Our students are “practical” & “applied”
Excellent real time, real life experience – learn accountability & responsibility
Adding value to students’ learning experience
How to engage students in AR
I wished I had the opportunity to get industry experience when I was a student. It had taken me 10 years to gain some of the experience that our students have in areas of product & process development, innovative problem solving and commercialization, and working on current leading edge trends.

8. Students Presentation to Funding Agency
Research & Innovation
Students Presentation to Funding Agency

9. Students Presentation to Funding Agency
Research & Innovation
Students Presentation to Funding Agency
OK, I have to give some credit to our technology students for the mini wind turbine !

10. Students Presentation to Funding Agency
Research & Innovation
Students Presentation to Funding Agency

11. Your Project, Should You Choose to Accept It Some Pointers To Consider
Research & Innovation
Your Project, Should You Choose to Accept It
Some Pointers To Consider

12. The Matching Game….Industry Partners
Research & Innovation
The Matching Game….Industry Partners
LavaLife® (part of the job of ARI)
Build rapport
Know their needs
Consumer / industry pull vs. push

13. Research & Innovation Writing Proposals Gather Pertinent Information
Know what the funding agencies are focused on
Ask questions if unclear of a section – don’t assume
what is top priority to that agency – is it student success, is it commercialization, is it technology focused?

14. Research & Innovation NDA Confidentiality – Non Disclosure Agreement
Collaborative Agreement
IP potential
Cannot take this lightly, ensure the team understands

15. Research & Innovation Financials spend spend spend…..$$$ Budget
Keeping track
Know the deadline…..please don’t rush out to spend money the last minute
There won’t be a spreadsheet presentation here.
Deadline rush to spend money – believe me it is NOT that easy to try and spend money with a tight deadline.

16. Research & Innovation Timelines Robust Project Plan
Be realistic – what’s on your plate
Utilize project managers at ARI
Factor in the “what ifs”

17. As long as you learnt from it.
Research & Innovation
Mistakes are OK…..
As long as you learnt from it.
Example on experiment
Lessons learnt – what the students can take away as intangible asset is already a success.
Shortbread looking like Dutch Cookies
Floppy biscuits

18. Taste Our Projects, Taste Our Success
Research & Innovation
Taste Our Projects, Taste Our Success
Sobeys Consumer Recipes Development
Animal Sense Pet Products – Organic Dog Treats
Pure Fun Confections – Organic Gummy Candies
Your Fitness Dish Inc. - Dairy Free Quinoa Beverages
N2 Ingredients - Gluten Free Flour Blend Recipes
AFMnet / U of T - Sensory & Genetic Evaluation of Taste
Mill Pond Cannery & Preserves Company – Premium Fruit Butters
University Health Network – Recipes for Cancer Survivors

19. Research & Innovation

20. Research & Innovation Formula Optimization & Scaling Up
Animal Sense Pet Products
gobbles™ Organic Dog Treats
We solved the problem for the industry partner in 3 months with $7,500 funding.

21. Research & Innovation Sometimes you have to involve the family dog !
Pets are consumers.
Goes to show it is part of our life.
We also included human subjects – did not go through REB

22. Prototype development of Organic Gummy Candies
Research & Innovation
Prototype development of Organic Gummy Candies
Pure Fun™ Confections

23. Formula Optimization & Commercialization of Organic Quinoa Beverages
Your Fitness Dish Inc. - QuinWow
Research & Innovation
We solved the problem for the industry partner in 3 months with $7,500 funding.
Sold in 14 Ontario stores – including Big Carrot, Pusateri’s fruit market, Fiesta Farms
1 store each in Ottawa & Montreal

24. Your Fitness Dish Inc. - QuinWow
Research & Innovation
In Toronto:
The Big Carrot
Fiesta Farms
Pusateri Fruit Market
Panacea
Noah’s Natural Foods
Essence of Life Organics
QI Natural Foods
Evergreen Natural Foods
Wholesome Market
Nature’s Emporium – Newmarket
Ambrosia Natural Foods –Thornhill
Organic Garage – Oakville
Rainbow Natural Foods – Ottawa
Mission Sante Thuy - Montreal
We solved the problem for the industry partner in 3 months with $7,500 funding.
Sold in 14 Ontario stores – including Big Carrot, Pusateri’s fruit market, Fiesta Farms
1 store each in Ottawa & Montreal

25. N2 Alterna Gluten Free Flour Blend
Research & Innovation
Recipe Development
N2 Alterna Gluten Free Flour Blend
$2.6 billion dollar business by 2012.
Fore front of innovation – providing value to consumers.
This project has just been selected to compete in the OCE connections competition – best connections project by a college team, at the OCE Discovery Showcase
First ever for GBC

26. Research & Innovation It’s the real thing, this is not stock photo
A picture is worth a thousand words

27. Sensory & Genetic Evaluation of Taste AFMnet / University of Toronto
Research & Innovation
Sensory & Genetic Evaluation of Taste
AFMnet / University of Toronto
A different type of research
Opens up some unique opportunities for students – running sensory panels & understanding the fundamental behind “eating”
Samples labelled with
3 digit random number
Setting up sensory sheets
1500 samples prepared in 2 hours

28. Conducting Sensory Evaluation Panels
Research & Innovation
Conducting Sensory Evaluation Panels
Threshold tasting
Participants in
sensory booths
Behind the scene

29. Research & Innovation
Sampling Fruit Butters at McEwan Fine Foods Shop Mill Pond Cannery & Preserves Company

30. Mill Pond Cannery introduces a line of 100% Ontario Fruit Butters.
Research & Innovation
Mill Pond Cannery introduces a line of 100% Ontario Fruit Butters.

31. Research & Innovation

32. We Sincerely Thank These Funding Agencies
Research & Innovation
We Sincerely Thank These Funding Agencies
GBC Seed Funding
OCE - Ontario Centres of Excellence (part of the MRI)
CONII – Colleges Ontario Network of Industry Innovation (Provincial Govt.)
FBIIF – Food & Beverage Industry Innovation Fund (Provincial & Federal Govt.)
NSERC – Natural Science & Engineering Research Council of Canada (Federal Govt.)

33. Research & Innovation
Happy Students !!!!

34. I’ll Leave You With This
Research & Innovation
I’ll Leave You With This
THANK YOU VERY MUCH FOR YOUR TIME !

35. Research & Innovation
A Day in the Life of An Applied Researcher at George Brown College Video